So… of course I started checking into it.

Stop #1:  The Sales Page

Strictly speaking, the first page you see when you visit The Clickbank Code is actually a splash page, but  I have to tell you that the splash page is really a work of art.

1. There is very little distracting information on the page, including minimal links.
2. The layout is professional and eye-catching.
3. Everything that you need to see is above the fold — You don’t have to scroll to see it.
4. It has an effective lead capture system.  You have to submit your name and email to see the next video.
5. The video on the splash page is engaging and plays automatically.

It was worth visiting the The Clickbank Code just so that I could take notes on the sales system that they’re using.  I love to see how other people are doing it and discover new strategies that work well!

If you’re new to the idea of splash pages or looking into creating your own splash pages, you should seriously check this one out.  It’s pure art… all the way down to the headlines, colors, graphics, etc.

Even the arrows work effectively.

Stop #2:  The Sales Page

As you can tell, I’m a big fan of the splash page… not as big a fan of the sales page.

Don’t get me wrong, it was a well done sales page full of the same professional graphics and videos.  I just thought it was a bit of a let down after the splash page.  Michael Jones, the product owner, claims that the conversion rate for the sales page is over 7%, so the sales page must work pretty well.

I may just have to borrow a few of the ideas here.

Bottom line:  I’ve visited both the splash page and the sales page and I still don’t have a really good idea if I’m interested in this product or not.

Stop #3:  Online Reviews

As you might expect, there are tons of “honest reviews” of The Clickbank Code available online.  The vast majority — 99.99% of them are candy-coated reviews designed to elicit affiliate sales.

That’s hardly a review at all!

Of course, there’s also the anti-reviews or “scam alerts” that are written to capture affiliate sales for other products related to The Clickbank Code.  Those aren’t particularly honest.

I still have no idea if this is a product that I’m interested in or not.  I’m certainly curious about the product, but not willing to pony up out of shear curiousity.  I honestly expect that the product is really just a re-mix of the same old information about Clickbank, SEO, PPC, etc.

But how can I find out?  YouTube!

Stop #4: Get A Sneak Peak

So my last stop is to check out the various YouTube videos out there that show sneak peaks of the product.  My goal is to get that “insiders view” of The Clickbank Code so that I can decide if it’s something that I’m interested in either buying or promoting.

After viewing the videos, I decided that I’d like to promote the product and see how it performs for me, but I’m not interested in buying the product at this time.  From what I can see in the videos, the majority of the information available in The Clickbank Code is stuff that I either already know how to do or currently use in my business.

I’ve been in this business a long, long time… there’s just not that much that’s totally new to me anymore. (Am I showing my age?)

But I do think there’s some really good stuff in The Clickbank Code for those who haven’t been in the game as long as I have.  That’s why I offer the best sneak peak videos that I could find for you below:

In the end, I can’t personally recommend The Clickbank Code because I don’t own a copy myself.  It looks very promising for those who aren’t making as much money as they’d like at Clickbank and I’m planning a PPC campaign around the product to see if it really lives up to that 7.1% conversion rate claimed.

If you want to check out the splash page or sales letter, here’s the link to The Clickbank Code.

If you own this product yourself, tell me what you think about it.

Is it worth the price?

I’d love to hear from you!

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In addition, hopefully this sales letter mistakes video will show you what NOT to do when you create your own sales pages!

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Well, there’s a really easy way to link directly to the middle of a YouTube Video within your website or blog.

All you have to do is add the following code to the end of the video URL:

#t=1m33s

This is basically saying that you want to link to a video at 1 minute (1m) and 33 seconds (33s) in.

That means that a video link would look something like this:

http://www.youtube.com/watch?v=3Ww1G-ZeYbw#t=1m33s

So here’s an example from my latest video, How to Ping Your Blog to Generate More Traffic. If you click on the link below, you’ll go right to the video on YouTube and the video will start at one minute and thirty three seconds in:

http://www.youtube.com/watch?v=3Ww1G-ZeYbw#t=1m33s

The only thing that’s kind of bad about doing this is that you can’t embed the video in your blog or website and rig it to play at the specified time.  I’ve been playing with it and can’t figure out a way to do it.

That means that you’re sending your visitors away from your website when you show them a clip… never a particularly good idea to send visitors away.

Still, there may be times when it’s very useful to know how to do this!  Enjoy!

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“How do you make an ebook from your own PC?”

I figured a video was worth a thousand words… so I created the video below to show you how it works step-by-step:

The Steps…

In the video I assumed that you would want to create an ebook that was in PDF format… which I highly recommend. PDF files can be read on any kind of computer, the reader is free and usually already installed on most computers, and it’s a format that most people are used to using.

Here are the steps that I lay out in the video for those who don’t want to actually watch it:

1. Create your ebook in Microsoft Word.
2. Print your document to Cute PDF Writer.  This is the program I use and I love it.
3. Open up Cute PDF and add your links and other enhancements.
4. Save your changes to the PDF file.
5. Open you ebook up in Adobe Reader and make sure it looks the way you want it to.
6. If you want to make changes, go back to Cute PDF and make the changes.
7. Get your ebook out there!

The whole process is surprisingly quick and easy.

If you have a program that you think is better than Cute PDF, please let me know.  I’m always interested in new and better products that make my life easier!

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That’s simply not true.

Often the surest strategy for creating a high revenue product is to take a look at other successful products in your industry.

Think about it… successful products have already passed the market research phase of development, they have an audience that’s buying them, and they are already well-known in the industry or niche.

I know what you’re thinking. Obviously, you can’t just go out and copy someone else’s product, slap your name on it, go out and sell it. That would be completely wrong, not to mention illegal, and you wouldn’t make any money on it anyway because everyone in your niche or industry would see you as a copycat. You don’t want that.

But here’s what you can do: Model your new product on that successful product and publish your new product in a completely new format.

For example, let’s say that your competitor has an ebook that’s selling like hotcakes. You could easily create a video series, audio course, home study course, or physical product based on that topic. After all, you already know there’s a market for the information your competitor provides, so there’s no reason why you can’t create a competing product in a different format and get your piece of the pie.

If you really want to be competitive, buy your competitor’s product and find out where their product is weak or lacks information. Then when you start the product creation process you can be sure to add the information that your competition’s product lacks. This will make your product even more competitive.

You can also apply this same product creation idea to one of your own products!

Simply take a look at your own successful products and reformat them in different media to create your own new profitable products!

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