A lot of people who get into article marketing seem to be a little fuzzy about what they are trying to accomplish through this awesome marketing technique.
I hear people talk all the time about selling more, building rapport, adding credibility, etc. but most article writers fail to realize that all those things are simply part of the bonus plan… they’re not the real goal of article marketing.
Don’t get me wrong – more sales, better rapport with customers, and improved credibility are really terrific fringe benefits to article marketing… But that’s not the purpose behind writing articles.
