A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion.  I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site it was a complete mess!

Tables were skewed, pictures half covered up, the drop down navigation didn’t work, etc.

I actually thought this guy was playing a trick on me — no one would EVER take this site seriously. Read the rest of this entry

One of the most difficult challenges you’ll face as an online entrepreneur is pricing your products.  It’s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales.

Lowering Your Price To Compete

This is a strategy that a lot of product owners mistakenly try in order to increase sales and gain more customers.  It sounds right — lower your price so that your product is less expensive than your competition.

Unfortunately, this strategy almost never works and will actually result in fewer sales, not more.
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Increase your sales — That’s the one sure way to increase your overall income and many online businesses struggle with the whole idea of increasing sales. That’s why I’ve put together a quick and dirty list of some top notch strategies to increase your sales. Read the rest of this entry

Just a quick note today about something really surprising that I discovered this morning when I was looking over my tracking logs.

My purpose was to determine if I’m send out my email messages at the best times for each of my niches. To figure this out, I decided to start by taking a look at my website logs to see what time of day the most people actually visited my website from day to day.

As I started pouring over the statistics for each of my niches, I noticed an interesting and surprising trend…

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When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.

For a lot of websites, this number can look very good until you dig a little deeper and find out what your bounce rate is. A bounce is when a visitor lands on a page on your website and never clicks through to any other pages before leaving. Therefore it follows that a bounce rate is the percentage of website visitors who land on one of your pages and then leave without going any deeper into your website.

Unless you’re talking about a landing page that’s designed for a specific purpose, like sending visitors to an affiliate website, then a website that has a high bounce rate is highly undesirable. I don’t know about you, but I want my unique visitors to come on in to my website, take their coats off, and stay awhile. I want them to click around and visit several of my pages, subscribe to my ezine, make some comments on my blog, and generally make themselves at home.

I’m betting that you feel the same way.

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