Most of the time what people really want to know is:  How can I make the kind of money all those gurus talk about?

Well, the first thing that you need to know is that many of those internet marketing gurus aren’t being completely honest about their income, the size of their lists, or their products.  I’m sure you already knew that — after all, it’s hard to take anyone at their word anymore, especially online.

But here’s the other thing you need to know about a lot of internet marketers… for some, the major source of their income doesn’t actually come from selling their internet marketing products (or any products for that matter) online .  Let me explain…

A LOT of Internet Marketing Gurus Are MLM’ers Too!

Would it surprise you to know that a lot of those internet marketing gurus who try to sell you all kinds of marketing products actually make the majority of their income through network marketing? Some of them actually started in network marketing and then developed their internet marketing products later to sell to their downlines and then to the public.

I know that’s hard for some people to believe — network marketing — really?

After all, network marketing has gotten a really bad reputation over the last several years.  But I actually have proof that internet marketing gurus make a substantial part of their income from network marketing… Click here for proof.

See any marketing names that you recognize? How about Jim Daniels, Yanik Silver, Rosalind Gardner, Frank Kern, Terry Dean, Bryan Kumar, and Mike Chen?  Several years ago I was even approached by Corey Rudl about a MLM opportunity – even though he flatly denied it to his internet marketing followers.

So why do so many internet marketers dabble in network marketing as well?

Because there’s HUGE money in network marketing!

In fact, network marketing is exactly like affiliate marketing in a lot of ways… the only REAL difference is that network marketers get paid down several levels for their efforts, resulting in more income, while affiliate marketers only get paid on one or two levels.

Network marketing is a GOLD MINE if you know how to do it!

Should You Follow In The Guru’s Footsteps?

Like any other home based business, some will succeed and some will fail… But one of the real benefits of network marketing over just about any other home business is the possibility of absolutely HUGE paydays.  You just can’t make as much money as quickly in any other business model.

But that’s not the only reason that I like network marketing as part of my own business.

For me, the best thing about network marketing is that I can mentor, coach, and train people in their home businesses for FREE.

Let me explain… In a traditional coaching, mentoring, or training career, the coach earns their living from charging clients an hourly fee.   Frankly, I never liked the idea of charging by the hour. I always found it restrictive and uncomfortable because some clients need a lot more attention than others. …And you can’t always reach the people who need you most because they can’t afford to spend $300 per hour on this kind of service.

But now I can provide unlimited personalized coaching, mentoring, and training, centered around an EXTREMELY lucrative home business model, to people who really need the help and support, and EVERYBODY WINS!

• I get to help people to develop a successful home business that can absolutely change their lives… This is an AWESOME way to earn a living!
• The people I coach get REAL help and training from an expert so that they have a REAL chance to make it in home business and turn their lives around.

For me it’s a win/win situation.

But how do you know if it’s right for you?  Here are the basic reasons why you might want to consider getting into network marketing:

1. You’d like to supplement your current home business income.
2. You’d like to bump your income to the next level.
3. You’re struggling trying to make it with affiliate marketing.
4. You really need a coach/trainer to help you make it.
5. You’ve never had a home business before and you don’t know what to do.
6. You don’t know anything about marketing or internet marketing.
7. You’re already an expert and want the chance to help others reach your level of income.

Still don’t know if network marketing might be your thing?  That’s okay… I was skeptical at first too.

But the network marketing business model is built in such a way that you can actually test-run it for a month or two to see if you like it.  If you don’t like it — move on to something else.  There are tons of network marketing companies out there, so you’re bound to find one that will work for you and your lifestyle.

After all, network marketing seems to be the “best kept secret” of many successful internet marketing gurus — maybe it’s worth looking into.

Learn more about my FREE coaching program… Click here!

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So let’s see if we can shed a little light on the subject!

CPA in A Nutshell

CPA is an online advertising model where the advertiser only pays for a specified action linked to the advertisement.  For example, if you run a banner on a website and only pay the website owner whenever someone clicks on the banner and subscribes to your newsletter, that would be a CPA campaign.

I’m sure you can immediately see the benefit of running such a campaign – you only pay for actual subscribers, rather than paying for clicks or impressions.  This is by far the most lucrative form of advertising currently available to online businesses.

CPA is really an advertisers dream.

You can run a CPA campaign for nearly any outcome you choose, but most online businesses use it for purchases, free trials, subscribers, zero friction, etc.  If you’ve seen the advertisements where you’re required to put your name and email to get a coupon or be submitted for a chance to win something, then you’re already familiar with the concept behind this form of advertising.

How Can You Benefit From CPA?

Although CPA has been around for a long time, there have been some interesting developments in the industry recently.  The most beneficial development for most of us is that there are now a large variety of advertising networks available to advertise your offer.  Many of the full-service firms will even help you form your campaign, design your creatives, and even help you with your landing pages.

Not only are there a large number of advertising networks that offer CPA, but there is also a variety of methods of showing your advertisements now available through these networks.  You ad now has the opportunity to be shown in a full page pop under, pop over, email, contextual ad, banner, survey, form, etc.

There are tons of choices and lots of opportunity to profit, especially in zero friction campaigns.

CPA And Affiliates

And that brings me to the other evolution of  CPA.  As an affiliate, you have a lot of opportunities to offer CPA advertisements on your website – beyond the normal pay per commission affiliate program.

As an affiliate, you have the opportunity to earn a lot more affiliate commission through CPA because it’s generally easier to pre-sell your website visitors on those kinds of offers.  After all, it’s generally easier to get visitors to fill out a form or request more information about something than it is to get them to pull out their wallets.

Of course, there is also a downside.  It’s often more difficult to get approved to join CPA affiliate programs than it is to be approved for your normal, run of the mill affiliate program.  In fact, I recently came across a statistic that only about 10% of  applicants are approved for CPA programs.

If you can get approved, you can earn some serious affiliate revenue.

If you’d like to learn more about CPA, then I highly suggest you take the time to learn more about different strategies.  I personally like the zero friction method because it just makes sense!

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It should be no surprise to you that the best way to learn about internet marketing is to watch and learn from what others do… this is where the swipe file comes in.  A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection.

Before The Internet

Before the internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads, postcards, etc. all kept in a box or file folder.

Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, ezine ads, headlines, digital sales letters, etc.

You can even put an expert’s entire profit funnel in your swipe file if you watch them long enough.

Some of the best marketing messages that I’ve seen were only presented in an online format… especially sales letters!

I have my own digital swipe file where I save email messages, article resource boxes, sales letters, great headlines, and other promotional materials that I think are really good.

I keep my digital swipe files on thumb drives.

Remember, a great marketing piece doesn’t have to relate directly to your chosen market to be useful to you… so save any marketing piece that works, regardless of the product.

No Copying!

A Swipe File IS NOT For Copying.

Before you get the wrong idea here… keep in mind that a swipe file is not intended to be a file where you store materials that you are going to copy later.   That would be a HUGE no no.

You should think of a swipe file as a place to store materials that you can use later to generate your own marketing ideas and strategies.

Thumbing through a collection of marketing materials will likely bring on a flood of ideas for how you can position, write about, or promote your own product… and that’s why you should create your own collection! Remember, you’re just looking for inspiration.

Don’t just save the materials from the big companies either… some of them use terrible promotional materials!

In fact, you’ll find some of the best marketing and promotional materials are written by little known people who have really taken their time on each and every piece.

You’ll also find a lot of great marketing fodder by watching what the ‘gurus’ do.  Some of them are very, very good at what they do… that’s why we think of them as ‘gurus!’

By The Way…

If you’re really interested in simply copying other people’s campaigns and using them, you really should check out CopyNProfit.  I haven’t tried it myself yet (although I plan to review it in the near future), but it seems to be getting really good reviews.

If you’ve already tried it, I hope you’ll take the time to post your comments about the program so others can benefit.

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• A headline must capture the attention of your prospect.
• A headline must tell your prospect what’s in it for him.
• A headline must deliver a complete, immediately understandable message.
• A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

In fact, headlines are soooo important that I have a swipe file of really great headlines that I come across.  I keep a swipe file so that I can go back and refer to those headlines and use them as headline starters when it’s time for me to create my own promotional materials.

Here are 10 headline starters from my own swipe file:

• The Untold Secrets To Making…
• Is Your (Insert Topic) Being Threatened?
• 7 Amazing Strategies to…Add New
• Do You Wish There Was An Easier Way To…
• 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
• Instant Strategies Anyone Can Use To…
• The 5 Ugly Lies About…
• How I (Insert Benefit) In Record Time…
• Watch this ‘shocking’ play-by-play underground video…
• Why Aren’t You…?

If you’re interested in getting more great headlines as well as swipe files for other parts of your promotional material, then I highly recommend My Instant Swipe File.

Or feel free to visit my full review of My Instant Swipe File.

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