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A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion. I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site it was a complete mess!
Tables were skewed, pictures half covered up, the drop down navigation didn’t work, etc.
I actually thought this guy was playing a trick on me — no one would EVER take this site seriously. Read the rest of this entry
As I got up this morning and realized how long it’s been since I posted anything on my blogs, I realized that I really don’t like blogging. In fact, in some ways I absolutely hate it. So I’m started asking myself if blogging is really doing anything for my business, if there’s better activities I can employ, and if I should continue blogging.
I’ve spent the better part of the last week analyzing my business.
I’ve delved deeply into my stats, tracked where the revenue is coming from, and analyzed my websites and traffic. Here’s what I actually came up with. Read the rest of this entry
When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.
For a lot of websites, this number can look very good until you dig a little deeper and find out what your bounce rate is. A bounce is when a visitor lands on a page on your website and never clicks through to any other pages before leaving. Therefore it follows that a bounce rate is the percentage of website visitors who land on one of your pages and then leave without going any deeper into your website.
Unless you’re talking about a landing page that’s designed for a specific purpose, like sending visitors to an affiliate website, then a website that has a high bounce rate is highly undesirable. I don’t know about you, but I want my unique visitors to come on in to my website, take their coats off, and stay awhile. I want them to click around and visit several of my pages, subscribe to my ezine, make some comments on my blog, and generally make themselves at home.
I’m betting that you feel the same way.
