Most of the time what people really want to know is:  How can I make the kind of money all those gurus talk about?

Well, the first thing that you need to know is that many of those internet marketing gurus aren’t being completely honest about their income, the size of their lists, or their products.  I’m sure you already knew that — after all, it’s hard to take anyone at their word anymore, especially online.

But here’s the other thing you need to know about a lot of internet marketers… for some, the major source of their income doesn’t actually come from selling their internet marketing products (or any products for that matter) online .  Let me explain…

A LOT of Internet Marketing Gurus Are MLM’ers Too!

Would it surprise you to know that a lot of those internet marketing gurus who try to sell you all kinds of marketing products actually make the majority of their income through network marketing? Some of them actually started in network marketing and then developed their internet marketing products later to sell to their downlines and then to the public.

I know that’s hard for some people to believe — network marketing — really?

After all, network marketing has gotten a really bad reputation over the last several years.  But I actually have proof that internet marketing gurus make a substantial part of their income from network marketing… Click here for proof.

See any marketing names that you recognize? How about Jim Daniels, Yanik Silver, Rosalind Gardner, Frank Kern, Terry Dean, Bryan Kumar, and Mike Chen?  Several years ago I was even approached by Corey Rudl about a MLM opportunity – even though he flatly denied it to his internet marketing followers.

So why do so many internet marketers dabble in network marketing as well?

Because there’s HUGE money in network marketing!

In fact, network marketing is exactly like affiliate marketing in a lot of ways… the only REAL difference is that network marketers get paid down several levels for their efforts, resulting in more income, while affiliate marketers only get paid on one or two levels.

Network marketing is a GOLD MINE if you know how to do it!

Should You Follow In The Guru’s Footsteps?

Like any other home based business, some will succeed and some will fail… But one of the real benefits of network marketing over just about any other home business is the possibility of absolutely HUGE paydays.  You just can’t make as much money as quickly in any other business model.

But that’s not the only reason that I like network marketing as part of my own business.

For me, the best thing about network marketing is that I can mentor, coach, and train people in their home businesses for FREE.

Let me explain… In a traditional coaching, mentoring, or training career, the coach earns their living from charging clients an hourly fee.   Frankly, I never liked the idea of charging by the hour. I always found it restrictive and uncomfortable because some clients need a lot more attention than others. …And you can’t always reach the people who need you most because they can’t afford to spend $300 per hour on this kind of service.

But now I can provide unlimited personalized coaching, mentoring, and training, centered around an EXTREMELY lucrative home business model, to people who really need the help and support, and EVERYBODY WINS!

• I get to help people to develop a successful home business that can absolutely change their lives… This is an AWESOME way to earn a living!
• The people I coach get REAL help and training from an expert so that they have a REAL chance to make it in home business and turn their lives around.

For me it’s a win/win situation.

But how do you know if it’s right for you?  Here are the basic reasons why you might want to consider getting into network marketing:

1. You’d like to supplement your current home business income.
2. You’d like to bump your income to the next level.
3. You’re struggling trying to make it with affiliate marketing.
4. You really need a coach/trainer to help you make it.
5. You’ve never had a home business before and you don’t know what to do.
6. You don’t know anything about marketing or internet marketing.
7. You’re already an expert and want the chance to help others reach your level of income.

Still don’t know if network marketing might be your thing?  That’s okay… I was skeptical at first too.

But the network marketing business model is built in such a way that you can actually test-run it for a month or two to see if you like it.  If you don’t like it — move on to something else.  There are tons of network marketing companies out there, so you’re bound to find one that will work for you and your lifestyle.

After all, network marketing seems to be the “best kept secret” of many successful internet marketing gurus — maybe it’s worth looking into.

Learn more about my FREE coaching program… Click here!

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Most websites offer the typical ebook, report, or audio, but I think it’s high time to go beyond the typical and do something a little different.

Here are 3 seldom used, but highly effective ideas for freebies that you can use on your website to increase traffic.

1. Offer A Complete Plan

With a little research, you’ll find that many of your targeted visitors are actually looking for a specific plan to accomplish something within your industry or niche.  You can capitalize on that by offering a plan of your own.

All you have to do is find a targeted keyword for your industry that involves some kind of plan like a wood project plan, weight loss plan, craft plans, business plans, etc.  On one of my websites I even offer a plan for planning children’s birthday parties!

Once you find out what kind of plan that people want – create it and offer it on your website.

People love a good plan.

2.  Form Up On New Visitors

Speaking of things that people love – everybody loves free printable forms.

Take a look at your niche or industry, browse your keywords, and come up with a free form that your target audience is looking for.  I’ve seen forms for shopping, homeschool, legal forms, organizational forms, you name it.

Find out what your target audience is looking for, create a form for it, and offer it in a PDF.  Free printable forms always attract visitors.

3.  Cash In On Checklists

Checklists are probably the easiest of the seldom used freebies on this list to create.  All you have to do is to look at a process within your niche or industry and create a step-by-step checklist for that process.

For example, you could offer a checklist for how to create a website, baby-proofing your house, moving, planning a wedding, buying a house, etc. There are checklists for just about any niche you can think of, all you need is a little creativity and thinking outside of the box.

People love using checklists because it helps them keep organized and on track.  So all you need to do is create your checklist in a printable form, market it, and offer it to visitors as a PDF.

NOTE: Be sure to put your URL on every PDF and freebie that you offer.  It will keep your visitors coming back and may help you get new visitors when people use your freebies.

In the end, it pays big dividends to find new types of freebies to drive more targeted visitors to your website.  Be inventive and original with your visitor enticements to stand out from the crowd in your industry.

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Starting this week, my plan is to produce a weekly online business and marketing podcast. The idea is to provide you with quick marketing tips, news that affects online business, and a little food for thought to get you thinking about how to turn your website into a money-making machine.  I’ve posted my notes from the podcast below in case you’d like some to follow along.

Now let’s get started!

Really Bad Domain Names

I came across a list of really bad website domains and thought I’d share a few of the least raunching ones.

• chooses pain.com

A tourism site for Spain: choose spain.com

• children slaughter.com

Children’s charity: childrens laughter.com

• dollar sex change.com

Currency trading site: dollars exchange.com

• expert sex change.com

Computer advice site: experts exchange.com

• got a hoe.com

Lake Tahoe tourism: go tahoe.com

• the rapist finder.com

California therapists directory: therapist finder.com

• molestation nursery.com

Plant nursery: mole station nursery.com

I guess that just proves that you really need to think about those domains before you buy them!

Amazon Standing Up Against Taxes

Apparently North Carolina is trying to pump up their tax revenue and they’ve decided to require out-of-state digital retailers who sell within North Carolina’s borders to be subject to state sales tax. As a result of this new sales tax, Amazon.com severed their relationship with all their associates in North Carolina.

A friend of mine sent me an email he received from Amazon that went out to their North Carolina affiliates. Here’s what it says:

“We are writing from the Amazon Associates Program to notify you that your Associates account has been closed as of June 26, 2009. This is a direct result of the unconstitutional tax collection scheme expected to be passed any day now by the North Carolina state legislature (the General Assembly) and signed by the governor. As a result, we will no longer pay any referral fees for customers referred to Amazon.com or Endless.com after June 26. We were forced to take this unfortunate action in anticipation of actual enactment because of uncertainties surrounding the legislation’s effective date…

In the event that North Carolina repeals this tax collection scheme, we would certainly be happy to re-open our Associates program to North Carolina residents.”

I say good for Amazon. Taxing people for online purchases is going to hurt us all as both consumers and online businesses. I hope all the “big boys” of online retail do the same thing and force state goverments to leave online purchases alone.

Arvada’s Answers

Here’s a question that I recently received from a blog subscriber:

“Arvada, can you explain the difference between upselling, cross-selling, and backend selling? Are they all really just the same thing or are they completely completely different? I’m confused.”

Based on a lot of the email and questions that I get, I think a lot of people are confused and don’t understand the difference between upsell, cross-sell, and a backend sale, so here’s a quick and dirty explanation of each term.

The upsell works like this:

After a visitor makes a purchase, but before they’ve actually paid for it, you attempt to upgrade them to a more expensive or more profitable product.

McDonald’s is a perfect example of the upsell when they ask you if you’d like to “super-size” your order. Most people go for the upsell, that’s why a lot of businesses use it.

A cross-sell works like this:

After a visitor makes their purchase, but before they’ve actually paid, you attempt to sell them a complimentary product. Think of the whole, “Would you like fries with that?” thing and you’ll understand the cross sell. Fast food strikes again!

Lastly, there’s the back-end sale.

Back-end sales are when you follow up with your customers at a later time and offer them additional products. In this case, it could be a complementary or related product to something they’ve already purchased from you. For example, if you sold a software program you might want to sell special DVD’s that provide unusual or additional ways to use the software.

When it comes to backend sales, you can also offer products that you believe customers would be interested in, even if they aren’t directly related to the original purchase.

Using any and all of these marketing tactics will improve your income if you learn how to set up your campaigns effectively. You can even use affiliate products to supplement your own offerings.

Comic Relief

I thought I’d end this edition of Arvada’s Answers on Podcast Wednesday with an audio clip that I thought was really funny — although it’s got a little bit of basic schoolboy humor in it.

My nine year old son absolutely loved it!

It’s a spoof advertisement for National Bean Month. I bet you can figure out where we’re going here.

Just imagine how many customers you could gain if you could figure out a way to get their attention. This ad would certainly do it!

[You'll have to listen to the podcast above to hear the clip]

And that’s it for Arvada’s Answers on Podcast Wednesday. I hope you enjoyed it and that you’ll take the time to post a comment and let me know what you think of this new podcast format.

I’ll see you next week!

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Pre-selling is one of the best things you can learn how to do to sell more of your products and services… and who doesn’t want to do that?!?

It’s also a really excellent way to promote affiliate products to increase your income.

But most people really don’t understand what pre-selling is and how to do it.  That’s why I’ve created a simple, no-nonsense report to explain what pre-selling is and how you can use the art of pre-selling to make more money with your website.

And all it will cost you is a re-tweet!

Here’s what the report covers:

• Pre-Selling Fundamentals to get you off to a good start
• Mistakes people make that prevent them from reaping the benefits of pre-selling
• Creating pre-selling promotions that will skyrocket your profits
• Ultimate pre-selling tools to amplify your efforts and rally your bottom line

My straight-to-the-point report shows you how you can increase sales and make more money by learning how to pre-sell for profits!

Simply re-tweet through the form below and get your copy now!

Get How To Pre-Sell Your Way To High Profits Now!

Tweet Me Now To Get The Report

Twitter Username:
Twitter Password:
RT @arvadayates Make More Money Now –> Discover How To Pre-Sell Your Way To High Profits! Get Your Copy Now at http://imarketingwatch.com
Only 1 tweet will be sent and and no information is EVER stored or shared.

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Increase your sales

1. Nail Your Niche

I’m sure that you already know what a niche is and that it’s important in your business, so I won’t belabor the point here. Design your web site to be a targeted resource center for your niche market. You’ll gain repeat visitors that are interested in that topic and increase your sales overall.

2. Fabricate REAL Freebies

Freebies are a great way to give people a taste of what you have to offer, gain traffic, and increase subscribers, but it must truly be free to work.  Otherwise it destroys your credibility and will actually reduce the number of sales you get.

Worse still is when people offer freebies that are total garbage full of affiliate links.  Make your offer genuine and you’ll improve your bottom line.

3.  Lasso Leads

Websites prove to be excellent lead generation tools and you’re missing a lot of sales if you aren’t working to capture leads for your business.  Appropriately marketing your products and services to your permission based leads can increase your sales tremendously.

4.  Track Your Traffic

Visitor analysis and complete website tracking is extremely important for any online venture.  It’s the only way to track what’s working and what isn’t for your business.

5.  Elevate Emotions

When creating sales pages and promotional materials for your products and services, be sure to engage the reader’s emotions.  Triggering your reader’s emotions will always increase your sales.

6.  Design For Dollars

When it comes to generating revenue with a website, you’ve got to design your site to make money.  It should be compatible with all the popular browsers, engage your target audience, and lead visitors by the hand to make a purchase.  Your website design should have one goal and one goal only — make the sale.

7.  Pen A Plan

Sit down and write a plan for how your website will generate revenue and gain targeted traffic.  It doesn’t have to be anything formal, but a marketing plan is a must to increase your sales.  You must plan to profit.

There are tons of other strategies that will help you increase your sales, but this basic list is a great place to get started.

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1. Redesign A Product

The easiest way to increast your target market is to redesign a product or service that you already sell in order to promote it to a completely different market.

For example, let’s say you currently sell an ebook called “Lead Generation For Real Estate Agents.”  It would be really easy to tweak that ebook for other markets like day spas, beauticians, or oil changing businesses.  Once you create an ebook called “Lead Generation for Day Spas,” then you’ve increased your target market to include day spas.

You can easily repeat this strategy over and over again to increase your target market to be as large as you want.

2.  Create A Companion Product

Another pretty simple way to increase your target market is to simply create a companion product to one that you already sell.  For example, if you sell a really great software program for online marketers, you could create an ebook that outlines ingenious ways to use the program and get more out of it.

You’ll find that some of your target market will be interested in you for your software first, then buy the ebook, while others will be more interested in the ebook and then purchase the software so that they can use the creative strategies you’ve outlined.

In addition, you can also use this strategy to create companion products to other people’s products.  That would really increase your target market!

3.  Joint Venture With Others

This is a no-brainer idea to increase your target market.  All you have to do is find people to team up with in similar, but non-competing markets, and cross promote your products.

For Example, let’s say that you sell WordPress themes/templates.  You could easily create a joint venture with a WordPress plugin developer.  Your joint venture could simply be cross-promotion to each other’s list, or you could actually package both products together for sale to claim a much larger target audience that’s interested in both WordPress themes and plugins.

It’s really easy to to increase your target market exponentially and increase sales and profits with a little creativity and thinking outside of the box.

If you’d like to learn more about how to increase your target market and become a maverick in your own niche either click on the links or subscribe to 10 Days To Smokin’ Traffic Now!

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In addition, hopefully this sales letter mistakes video will show you what NOT to do when you create your own sales pages!

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It should be no surprise to you that the best way to learn about internet marketing is to watch and learn from what others do… this is where the swipe file comes in.  A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection.

Before The Internet

Before the internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads, postcards, etc. all kept in a box or file folder.

Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, ezine ads, headlines, digital sales letters, etc.

You can even put an expert’s entire profit funnel in your swipe file if you watch them long enough.

Some of the best marketing messages that I’ve seen were only presented in an online format… especially sales letters!

I have my own digital swipe file where I save email messages, article resource boxes, sales letters, great headlines, and other promotional materials that I think are really good.

I keep my digital swipe files on thumb drives.

Remember, a great marketing piece doesn’t have to relate directly to your chosen market to be useful to you… so save any marketing piece that works, regardless of the product.

No Copying!

A Swipe File IS NOT For Copying.

Before you get the wrong idea here… keep in mind that a swipe file is not intended to be a file where you store materials that you are going to copy later.   That would be a HUGE no no.

You should think of a swipe file as a place to store materials that you can use later to generate your own marketing ideas and strategies.

Thumbing through a collection of marketing materials will likely bring on a flood of ideas for how you can position, write about, or promote your own product… and that’s why you should create your own collection! Remember, you’re just looking for inspiration.

Don’t just save the materials from the big companies either… some of them use terrible promotional materials!

In fact, you’ll find some of the best marketing and promotional materials are written by little known people who have really taken their time on each and every piece.

You’ll also find a lot of great marketing fodder by watching what the ‘gurus’ do.  Some of them are very, very good at what they do… that’s why we think of them as ‘gurus!’

By The Way…

If you’re really interested in simply copying other people’s campaigns and using them, you really should check out CopyNProfit.  I haven’t tried it myself yet (although I plan to review it in the near future), but it seems to be getting really good reviews.

If you’ve already tried it, I hope you’ll take the time to post your comments about the program so others can benefit.

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According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step.

The “Insider Secrets” system claims to carefully guide you through all the critical steps:

1. Helping you decide what you should sell…
2. Easily get a sales website live…
3. Attract your first visitor…
4. Accept your first credit card payment!
5. Ramp up sales & traffic quickly!
6. Automate your business to be “hands free”

Course Examples

Here is a small sample of what you will find within The Insider Secrets to Marketing Your Business on the Internet Course…

• How to use powerful automated research tools to quickly multiply your hobbies and interests into HUNDREDS of potential business ideas!
• The simple “measuring stick” that will instantly tell you if your product idea has REAL income potential… before you spend a penny developing it!
• The SEVEN best ways to make money from a website — add each one to your website like building blocks and watch your income explode!
• How to get paid BIG commissions by recommending other people’s products on your website!
• How you can quickly become a “Super Affiliate” and earn a full-time, six-figure income — without EVER selling a product of your own!
• Plugging NEW Revenue Streams into Your Website to Incrementally Build Your Online Income by $1,500 to $8,000+ Per Month!
• Secrets for Squeezing WAY MORE Sales and Profits Out Of Your Existing Traffic, Subscribers, Products, and Website!

Additional Benefits Reported

Here are some additional benefits reported in The Insider Secrets to Marketing Your Business on the Internet course:

• Students receive real time updates with the latest online marketing strategies.
• Streaming videos for ease of student learning.
• Downloadable content for iPod, iPhone or other mobile device.
• The Master Blueprint for Launching and Expanding Your Internet Business is shipped Free to students.
• Foolproof goal-setting DVD and workbook provided to all students.
• A Private 30-Minute Phone Consultation With a Personal eBiz Trainers.

Product Details

Company Information: The Internet Marketing Center has a 12 year long track record of Over-Delivering on their products and providing good customer value.

Product Spefications: Complete guide to starting and growing an internet business in an electronic, web accessible format plust five business building bonuses valued at $443.

Price: $197 after 30 day trial at $2.95

Return Policy: “DOUBLE Your Profits In 1 Year… Or We’ll Pay You $200 Just For Trying!… in addition to a 100% refund of your purchase price.”

Actual Customer Feedback

“The Insider Secrets to Marketing Your Business on the Internet Version 2009 is a must have course for anyone serious about having their own Internet business. If you want to make money online, I highly recommend that you get access to this tremendous online business building course now.”

Shelley Lowery, web-source.net

“There are precious few courses that I can recommend without reservation. Insider Secrets is one of them…highly recommended.”

Kevin Tenzo, warriorforum.com

“I give Insider Secrets VERSION 2009 a perfect 10 out of 10 without hesitation. The Internet Marketing Center continues to be the leader in helping people go from nothing to big money online.”

Valeriu, internetmarketingprofitscenter.com

“We’ve used this course as our blueprint to grow the business to $500,000 per year!”

David Gray, mortgagewatchdog.com.au

“Using all that valuable information, I built my first website which now brings in $300,000 per year in sales, on average!”

Larissa Carrus, airbrushing-made-easy.com

“I can honestly say that I have never had so much fun learning anything in my life!”

Darren Salkeld, down-feather-bedding.com

““Insider Secrets” is the first investment anyone should make in their Internet businesses. It will shave off years of trial and error time, and will also save you a lot of money in the long run, by preventing you from making the kinds of mistakes Corey and Derek made as Internet marketing pioneers. I can’t emphasize that enough. Learn from this system and you’ll be so much further ahead.”

Shawn LeBrun, shawnlebrunfitness.com

“The Insider Secrets to Marketing Your Business on the Internet has been a great tool for me. It is a very comprehensive course. I would recommend this course to anyone who wants to start an online business!”

Taylor Knight, yourparrotplace.com

The way the positive review stack up, you can’t go wrong… especially with that return policy!

Read more reviews of The Insider Secrets to Marketing Your Business on the Internet Version 2009.

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This month we discuss how to show your visitors a little love to increase your subscription rate, when to take the drastic step of firing your customers, and how to create a profit funnel for your business.

To become a subscriber and read this latest edition, simply subscribe using the form to your right or click here.

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