Free article marketing is a hot topic in just about any online internet marketing forum you visit because it’s such a great strategy for generating email optins, increasing visitors to your website, and selling more products.

Unfortunately, sitting down and writing an article for your promotional campaign is really difficult for some people.

Here are four free article marketing tips to help you jump start your next campaign and put out some killer articles on the niche or concept of your website. Read the rest of this entry

If your business largely depends on your local market, then getting your website and business listed in Google Maps is really important.

I found a really great article from Duct Tape Marketing that lays out how to get listed and gives you more information about why it’s so important.  Well worth reading if your business more local than global!

In addition, here are some other great resources you’ll find useful to learn how to get listed in Google Maps:

• New Google Maps tweak gives you more results (news.cnet.com)
• How to Add Google Maps in a WordPress Site? (shankrila.com)
• Google Local Gobbles SERPs (searchengineguide.com)

You probably never really thought about all the pre-selling tools that are available to today’s online entrepreneur, but technology makes it possible to connect with your potential customers in tons of new ways!

I’ve written about what pre-selling is before, so I won’t go into the details again.  Here’s a short definition to make sure we’re all on the same sheet of music:

In the online world, pre-selling is the art of warming up your visitors, building trust, and putting them in the frame of mind that they want to do business with you.

If you need a more in depth explaination, check out the article, “What is Pre-Selling?”
Read the rest of this entry

Newsletters and ezines are a fantastic way to follow up with your target audience and keep your business on the tip of their tongue… so to speak.

Marketing a business with email newsletters can benefit your business because the people who sign up for your newsletter want to hear your message, they are already familiar with your products and services, and you can build a lot of rapport with your target audience through a newsletter. In addition, a well-written newsletter provides you with a tremendous amount of credibility. It puts them in a warm, ready to buy, frame of mind.

Most important of all, however, is that newsletters and ezines can create the additional benefit of generating revenue for your business, provided that you don’t practice any of these humongous newsletter mistakes!

Read the rest of this entry

Any useful discussion of pre-selling must start with an understanding of exactly what pre-selling is.

For our purposes, pre-selling means:

1. To promote (a product not yet on the market) by means of advertising.
2. To condition (a potential customer) in advance for later purchase of a product.

In reality, pre-selling is the art of building relationships. Read the rest of this entry