It doesn’t matter how great the features are, how awesome your marketing message, or even if your product has all the bells and whistles.  It doesn’t even matter what your industry is… At the end of the day, your customers all buy some variation of one of these things:

1. Make more money
2. Save more time
3. Make them feel better about themselves
4. Avoid the frustration of doing things they don’t want or like to do
5. Saving or avoid losing money in the future

So now that you know that your customers fit into one of these categories, how can you use that to your advantage?

Easy… Focus all your energy on selling one of these key points in all your copywriting and keep these five categories in mind as you create new products.

Of course, there are a lot of other factors involved in the entire sales process, but keeping an eye on these five categories and integrating this basic knowledge into your business plan will ultimately help you to make more sales and create products and services that address a need in your industry.

And there’s your quick tip for today… there are really only 5 things that people buy.

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There’s really no secret.

I’ve been practicing attraction marketing for years in my own business.  If you’re successful, I bet you have too.

So here’s the big secret… Attraction marketing is any marketing strategy designed to “attract” people who are interested in your products, services, or business to you or your website like a magnet.

Frankly, I think attraction marketing and pre-selling are pretty much the same thing.

The idea is that you don’t want to SELL people your wares.  People hate to be “sold,” but they love to buy stuff when it hits their hot buttons and the buying experience is pleasurable.

In my mind, attraction marketing really comes in two parts… attracting interested people and enticing them to buy.  Let’s talk about each one separately.

1.  Attracting Interested People

The key to making a good living with your business, no matter what business you’re in, is to get your business in front of people who are interested in buying what you have to offer.  The more interested people who see what you’ve got, the more money you’re going to make — simple as that.

In the online world, there are lots and lots of easy ways to do that:

• Write great keyword rich content that attracts interested people through search engines.
• Write articles that will interest your target audience.
• Create videos that will attract interested people.
• Offer a free ebook, ecourse, or report to your target audience (lead capture).
• Advertise your free offer, rather than your products, services, or business.

You want to help interested people find you, but you don’t want to sell them.

You can practice attraction marketing in the offline world as well:

• Advertise a free offer on your website in newpapers, signs, flyers, billboards, etc.
• Create and advertise a recorded message about your business or products.
• Put a sign on your car.
• Use your own products publicly.

The essence of attraction marketing is that you want to give people who are interested in your products, services, or business a reason to be attracted to you and do it in a completely non-threatening way.

2.  Enticing People To Buy

First of all, you’ve got to get the dollar signs out of your eyes.  Too many people operate their business like a used car salesman.

Let me draw you a picture and you’ll see what I mean.

As you’re driving up on a car lot, you notice a group of salesmen sitting together near the entrance.  As your car turns in, all the salesmen turn towards you and you see the cold glint of dollar signs in their eyes.

You flinch just a little, but still find a parking spot and stop the car.

As you get out of the car, you notice that the salesmen are urgently talking amongst themselves until one of them puts on one of those fake smiles and starts walking towards you while the others quickly disperse.

“Hey what kind of car are we looking to buy today?”

YUK!  I hate that so much that I actually refuse to talk to sales people and make my husband deal with them.

No one likes to be treated that way in any situation.

But if you’re hard selling everyone who visits your website, then you’re acting like that money-hungry used car salesman and driving potential customers away.

You’ve heard it before, people buy from other people that they like and trust.

Your job is to give people the things that will attract them to your business, build a relationship with them, and then gently recommend your products, services, or business when they show an interest.

That’s the essence of attraction marketing.

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Most websites offer the typical ebook, report, or audio, but I think it’s high time to go beyond the typical and do something a little different.

Here are 3 seldom used, but highly effective ideas for freebies that you can use on your website to increase traffic.

1. Offer A Complete Plan

With a little research, you’ll find that many of your targeted visitors are actually looking for a specific plan to accomplish something within your industry or niche.  You can capitalize on that by offering a plan of your own.

All you have to do is find a targeted keyword for your industry that involves some kind of plan like a wood project plan, weight loss plan, craft plans, business plans, etc.  On one of my websites I even offer a plan for planning children’s birthday parties!

Once you find out what kind of plan that people want – create it and offer it on your website.

People love a good plan.

2.  Form Up On New Visitors

Speaking of things that people love – everybody loves free printable forms.

Take a look at your niche or industry, browse your keywords, and come up with a free form that your target audience is looking for.  I’ve seen forms for shopping, homeschool, legal forms, organizational forms, you name it.

Find out what your target audience is looking for, create a form for it, and offer it in a PDF.  Free printable forms always attract visitors.

3.  Cash In On Checklists

Checklists are probably the easiest of the seldom used freebies on this list to create.  All you have to do is to look at a process within your niche or industry and create a step-by-step checklist for that process.

For example, you could offer a checklist for how to create a website, baby-proofing your house, moving, planning a wedding, buying a house, etc. There are checklists for just about any niche you can think of, all you need is a little creativity and thinking outside of the box.

People love using checklists because it helps them keep organized and on track.  So all you need to do is create your checklist in a printable form, market it, and offer it to visitors as a PDF.

NOTE: Be sure to put your URL on every PDF and freebie that you offer.  It will keep your visitors coming back and may help you get new visitors when people use your freebies.

In the end, it pays big dividends to find new types of freebies to drive more targeted visitors to your website.  Be inventive and original with your visitor enticements to stand out from the crowd in your industry.

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So let’s see if we can shed a little light on the subject!

CPA in A Nutshell

CPA is an online advertising model where the advertiser only pays for a specified action linked to the advertisement.  For example, if you run a banner on a website and only pay the website owner whenever someone clicks on the banner and subscribes to your newsletter, that would be a CPA campaign.

I’m sure you can immediately see the benefit of running such a campaign – you only pay for actual subscribers, rather than paying for clicks or impressions.  This is by far the most lucrative form of advertising currently available to online businesses.

CPA is really an advertisers dream.

You can run a CPA campaign for nearly any outcome you choose, but most online businesses use it for purchases, free trials, subscribers, zero friction, etc.  If you’ve seen the advertisements where you’re required to put your name and email to get a coupon or be submitted for a chance to win something, then you’re already familiar with the concept behind this form of advertising.

How Can You Benefit From CPA?

Although CPA has been around for a long time, there have been some interesting developments in the industry recently.  The most beneficial development for most of us is that there are now a large variety of advertising networks available to advertise your offer.  Many of the full-service firms will even help you form your campaign, design your creatives, and even help you with your landing pages.

Not only are there a large number of advertising networks that offer CPA, but there is also a variety of methods of showing your advertisements now available through these networks.  You ad now has the opportunity to be shown in a full page pop under, pop over, email, contextual ad, banner, survey, form, etc.

There are tons of choices and lots of opportunity to profit, especially in zero friction campaigns.

CPA And Affiliates

And that brings me to the other evolution of  CPA.  As an affiliate, you have a lot of opportunities to offer CPA advertisements on your website – beyond the normal pay per commission affiliate program.

As an affiliate, you have the opportunity to earn a lot more affiliate commission through CPA because it’s generally easier to pre-sell your website visitors on those kinds of offers.  After all, it’s generally easier to get visitors to fill out a form or request more information about something than it is to get them to pull out their wallets.

Of course, there is also a downside.  It’s often more difficult to get approved to join CPA affiliate programs than it is to be approved for your normal, run of the mill affiliate program.  In fact, I recently came across a statistic that only about 10% of  applicants are approved for CPA programs.

If you can get approved, you can earn some serious affiliate revenue.

If you’d like to learn more about CPA, then I highly suggest you take the time to learn more about different strategies.  I personally like the zero friction method because it just makes sense!

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Pre-selling is one of the best things you can learn how to do to sell more of your products and services… and who doesn’t want to do that?!?

It’s also a really excellent way to promote affiliate products to increase your income.

But most people really don’t understand what pre-selling is and how to do it.  That’s why I’ve created a simple, no-nonsense report to explain what pre-selling is and how you can use the art of pre-selling to make more money with your website.

And all it will cost you is a re-tweet!

Here’s what the report covers:

• Pre-Selling Fundamentals to get you off to a good start
• Mistakes people make that prevent them from reaping the benefits of pre-selling
• Creating pre-selling promotions that will skyrocket your profits
• Ultimate pre-selling tools to amplify your efforts and rally your bottom line

My straight-to-the-point report shows you how you can increase sales and make more money by learning how to pre-sell for profits!

Simply re-tweet through the form below and get your copy now!

Get How To Pre-Sell Your Way To High Profits Now!

Tweet Me Now To Get The Report

Twitter Username:
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RT @arvadayates Make More Money Now –> Discover How To Pre-Sell Your Way To High Profits! Get Your Copy Now at http://imarketingwatch.com
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It should be no surprise to you that the best way to learn about internet marketing is to watch and learn from what others do… this is where the swipe file comes in.  A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection.

Before The Internet

Before the internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads, postcards, etc. all kept in a box or file folder.

Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, ezine ads, headlines, digital sales letters, etc.

You can even put an expert’s entire profit funnel in your swipe file if you watch them long enough.

Some of the best marketing messages that I’ve seen were only presented in an online format… especially sales letters!

I have my own digital swipe file where I save email messages, article resource boxes, sales letters, great headlines, and other promotional materials that I think are really good.

I keep my digital swipe files on thumb drives.

Remember, a great marketing piece doesn’t have to relate directly to your chosen market to be useful to you… so save any marketing piece that works, regardless of the product.

No Copying!

A Swipe File IS NOT For Copying.

Before you get the wrong idea here… keep in mind that a swipe file is not intended to be a file where you store materials that you are going to copy later.   That would be a HUGE no no.

You should think of a swipe file as a place to store materials that you can use later to generate your own marketing ideas and strategies.

Thumbing through a collection of marketing materials will likely bring on a flood of ideas for how you can position, write about, or promote your own product… and that’s why you should create your own collection! Remember, you’re just looking for inspiration.

Don’t just save the materials from the big companies either… some of them use terrible promotional materials!

In fact, you’ll find some of the best marketing and promotional materials are written by little known people who have really taken their time on each and every piece.

You’ll also find a lot of great marketing fodder by watching what the ‘gurus’ do.  Some of them are very, very good at what they do… that’s why we think of them as ‘gurus!’

By The Way…

If you’re really interested in simply copying other people’s campaigns and using them, you really should check out CopyNProfit.  I haven’t tried it myself yet (although I plan to review it in the near future), but it seems to be getting really good reviews.

If you’ve already tried it, I hope you’ll take the time to post your comments about the program so others can benefit.

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There are lots of online entrepreneurs feverishly writing tons of puny articles that no one really wants to read in the hopes of driving hordes of traffic to their websites.  But here’s the problem:  you don’t just want hordes of traffic, you want high quality targeted traffic to visit your website.

Think about it for a minute.

You’re article marketing campaign is designed to to promote something:

• Website
• Newsletter or Ezine
• Blog
• Product
• Service
• Seminar
• Affiliate product

It naturally follows that you’re writing articles to attract the best visitors to your website.  I’m talking about the kind of high quality visitors that are actually interested in what you have to offer.  These are “targeted readers,” and they are what makes or breaks an article marketing campaign.

You’re not writing for every Tom, Richard, and Harriet browsing around on the internet, and you certainly don’t want to try to be everything to everyone!

So, how do you target your readers?

Your first stop is to put yourself in your targeted readers shoes for a minute and answer some basic questions:

1. Who do you want to read your article?
2. What is their age, sex, occupation, etc.?
3. What are those people looking for when they go online?
4. What kind of information are they searching for?
5. Do they have any problems related to what you have to offer?

Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers.  It will also get the most bang for your buck from each article that you write.

After you figure out who the targeted readers for your product are, then you have to do some keyword research.  You want to find keywords that your targeted readers would use to find information about your niche, product, problem, or subject area.

Once you’ve chosen a keyword to write your article around and you’re ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers.  Make your article conversational and personable.  Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.

You want them to find your articles, read them, and then click through to your website… simple as that.

Article marketing is a really great way to increase targeted traffic to your website, when done correctly. If you create an article marketing campaign specifically for targeted readers, then your article is sure to be read by the people who really count for your business.

If you’d like to learn more about article marketing and how to target readers, check out The Amazing Article Formula now .

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Twitter is an awesome tool for connecting with people personally and professionally.  You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.

I love it and I’m becoming a total Twitter addict.

It’s so much easier to write a short 140 character post on Twitter than to write an entire blog post… especially when I only want to make a quick point and move on.

I have several different accounts that I use for my different niches.  After all, it wouldn’t make sense to use my Arvada Yates Twitter account to communicate with my friends in other niches unrelated to internet business and marketing.  And having all these different accounts is what made me realize how obvious it is that internet marketers don’t know how to Twitter right.

In my other accounts, I can:

• Communicate directly with like-minded people and tweet back and forth.
• Have online disagreements with others who have a different point of view.
• Post cute jokes or comments about current events.
• Add occasional links to interesting blog posts, news stories, or videos.

In my Twitter accounts directly related to internet marketing, I get a constant barrage of links to affiliate programs and promotions from other interent marketers.  There’s nothing that I can have a conversation about, make a comment on, or connect with.

It sucks!

And it totally takes the fun out of using Twitter… so I don’t spend much time on those accounts and opt to participate in the accounts that allow more interaction.

And that’s where internet marketers are totally missing the point of Twitter.

Twitter is about interacting with others and creating relationships.  It’s kind of like email… you have to build rapport with others and provide useful information before you start slamming offers to buy stuff down their throats.

So here’s my top three ways to improve your results with Twitter:

1.  Start a conversation.  It’s easy to do if you’ve got followers that are real people instead of automated accounts.  In addition, you can always join another conversation that’s taking place… just jump in and be a real person!

2.  Stop posting links every time you Twitter.  Links take time to follow and pull followers out of Twitter… plus too many links undermine any hope of having a relationship with your followers.  If you’re going to post links, post links to articles on your blog.  That’s what I usually do.  In fact, I never post links directly to products.

3.  Post tips and real information to your account.  People love short tips and they can also double as a conversation starter.

I’m sure there are a few self-declared internet marketers out there that are trying to Twitter the right way… but the majority of them seem to see Twitter as an opportunity to spam us all with sales materials.

It’s a shame… Twitter can be so much fun!

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• A headline must capture the attention of your prospect.
• A headline must tell your prospect what’s in it for him.
• A headline must deliver a complete, immediately understandable message.
• A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

In fact, headlines are soooo important that I have a swipe file of really great headlines that I come across.  I keep a swipe file so that I can go back and refer to those headlines and use them as headline starters when it’s time for me to create my own promotional materials.

Here are 10 headline starters from my own swipe file:

• The Untold Secrets To Making…
• Is Your (Insert Topic) Being Threatened?
• 7 Amazing Strategies to…Add New
• Do You Wish There Was An Easier Way To…
• 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
• Instant Strategies Anyone Can Use To…
• The 5 Ugly Lies About…
• How I (Insert Benefit) In Record Time…
• Watch this ‘shocking’ play-by-play underground video…
• Why Aren’t You…?

If you’re interested in getting more great headlines as well as swipe files for other parts of your promotional material, then I highly recommend My Instant Swipe File.

Or feel free to visit my full review of My Instant Swipe File.

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