Archive for 'preselling'

There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on.  It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five categories. Read the rest of this entry

The idea of attraction marketing seems to be really making a lot of noise lately.  I can’t tell you how many of my clients have been asking me about it in the last couple of months — what is it, does it work, can I do it too?

There’s really no secret.

I’ve been practicing attraction marketing for years in my own business.  If you’re successful, I bet you have too. Read the rest of this entry

When it comes to trying to build your business and making money, it all comes down to giving your visitors and prospects lollipops and cookies!

trafficlightsignLike most online businesses and websites, I bet you spend the majority of your time marketing for new visitors to your website.  One of the best ways to gain new targeted traffic for any website is to offer great freebies.

Most websites offer the typical ebook, report, or audio, but I think it’s high time to go beyond the typical and do something a little different.

Here are 3 seldom used, but highly effective ideas for freebies that you can use on your website to increase traffic.

Read the rest of this entry

CPA stands for Cost Per Action or Cost Per Acquisition,  and it’s an advertising strategy that’s starting to gain some notice in the online world.  If you haven’t heard about CPA or don’t really know what it’s all about, you’re in good company.  I venture to guess that a lot of “gurus” don’t know too much about the subject.

So let’s see if we can shed a little light on the subject! Read the rest of this entry

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