You probably never really thought about all the pre-selling tools that are available to today’s online entrepreneur, but technology makes it possible to connect with your potential customers in tons of new ways!

I’ve written about what pre-selling is before, so I won’t go into the details again.  Here’s a short definition to make sure we’re all on the same sheet of music:

In the online world, pre-selling is the art of warming up your visitors, building trust, and putting them in the frame of mind that they want to do business with you.

If you need a more in depth explaination, check out the article, “What is Pre-Selling?”
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Any useful discussion of pre-selling must start with an understanding of exactly what pre-selling is.

For our purposes, pre-selling means:

1. To promote (a product not yet on the market) by means of advertising.
2. To condition (a potential customer) in advance for later purchase of a product.

In reality, pre-selling is the art of building relationships. Read the rest of this entry