Archive for 'Marketing'

Boy Did Google Slap Me Hard!

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The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations.  It’s punitive, uncompromising, and completely non-customer centered.

Let me lay out my story for you.

I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites.  I’ve never had a problem with them — I’ve always diligently followed the rules: Read the rest of this entry

Review of Social Media Marketing: An Hour a Day

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Social Media Marketing: An Hour a DaySocial Media Marketing, otherwise known as SMM, has gained a lot of traction over the last few months.  In fact, I’ve been doing some experiments of my own with SMM and have found it to be an extremely effective FREE method of promoting products, websites, newsletters, and virtually anything else you want to promote online.

The problem with SMM is that it can also be VERY time-consuming if you don’t develop a plan of attack.

That’s where Social Media Marketing: An Hour a Day comes in to the picture!

Product Description

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Develop an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.

  • Develop and effectively pitch a successful social media campaign inside your company
  • Learn how to become a genuine Social Web participant
  • Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
  • Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
  • Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
  • Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
  • Learn best practices for launching your social media program and measuring the results

You’ll also find:

  • A comprehensive look from the savvy marketer’s perspective at social sites and services—MySpace, Facebook®, LinkedIn®, and Twitter, along with YouTube, Seesmic, Eventful, and FriendFeed
  • Straightforward tools for building social media into your current marketing program
  • Real-world case studies that illustrate successes to learn from and mistakes to avoid

Read More About Social Media Marketing: An Hour a Day

Word of Mouth Marketing: How Smart Companies Get People Talking Review

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Word of Mouth Marketing: How Smart Companies Get People TalkingWord of Mouth Marketing: How Smart Companies Get People Talking Review

Who Is Talking About You?

Master the art of word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started using them.  Understand the real purpose of blogs, communities, viral email, evangelists, and buzz – when to use them and how simple it is to make them work.

Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans.  Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored.  Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business that honest marketing makes more money, because customers who trust you will talk about you.  Learn how to be the remarkable company that people want to share with their friends.

Reviews From Real People

“A quick, practical, and extremely useful guide to word of mouth marketing.”

— Emanuel Rosen, author of The Anatomy of Buzz

“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”

— Jonah Bloom, Executive Editor, Advertising Age

“It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”

— Bob Garfield, Host, NPR’s On The Media

“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”

— Peter Fader, Professor, Wharton School of Business

“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”

— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials

“It’s an actionable guide for anyone looking to capture the power of word of mouth.  Andy has written a book that shows just how simple it is to get people talking about your business.  You should read this book and then tell a friend.”
— Brad Santeler, Director, Kimberly-Clark
“The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises.”
— Don E. Schultz, Professor Emeritus-in-Service, Northwestern University

“Word of mouth is the valuable currency in today’s advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way.”
— Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists

“There is no wasted word in this practical guide. Pure nuts-and-bolts how-to’s for people who want to start implementing a word of mouth marketing program today. Other books cover the theory, but Andy gets to the actual action best.”

— George Silverman, author of The Secrets of Word-of-Mouth Marketing
“Andy Sernovitz’s book will give all marketers a reason to talk. Sernovitz not only legitimizes word of mouth marketing, he provides THE roadmap to what drives it.”
— MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc.

“Forget the overinflated hype that characterizes many business books.  Andy has written a ‘real world’ guide.”

— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
“There is a wrong way and a right way to market in a networked world. Andy lays out simple steps to ethical and effective messaging.”

— Shawn Gold, Senior Vice President, MySpace

“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.”

— Geoff Ramsey, CEO, eMarketer

Buy Word of Mouth Marketing: How Smart Companies Get People Talking

10 Great Headline Starters

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Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

  • A headline must capture the attention of your prospect.
  • A headline must tell your prospect what’s in it for him.
  • A headline must deliver a complete, immediately understandable message.
  • A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

Read the rest of this entry

7 Steps To Winning The Blog War for Attention

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The World

If you never really thought about being at war when it comes to your blog and trying to get notices among the millions of other blogs on the planet, then you’ve got to check out this entertaining and enlightening post from Copyblogger.

If you stop and think about it, you’re in a battle for visitors, subscribers, and customers… and you’re fighting all those battles at the same time.

Want to actually start waging war and winning those battles? Check out the link below and play to win:

Your Blog vs. The World: 7 Steps To Winning The War for Attention

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