Yesterday I worked on setting up a new email marketing campaign and realized that Aweber, my autoresponder service, made some MAJOR improvements to their service that will help everyone who uses autoresponders.
Aweber added a new form generator that will make your subscription forms look ultra-professional without having to do any fancy coding yourself. The web form generator now has templates to give your form that professional edge.
Check out the video below to see what I mean:
Pretty cool, huh?
But here’s how it helps EVERYONE who uses email marketing and autoresponders, no matter what service they use…
It forces other autorsponder services to upgrade to offer subscription form templates too if they want to compete for our consumer dollars.
Wait and see… It won’t be long before just about every autoresponder service on the planet offers subscription form templates too. As a matter of fact, they’ll probably make it one of their major benefits on their sales pages and include screen captures of their templates so that they can prove that they have the “best” templates.
That’s okay… Any way you slice it, these are functionalities that benefit us all.
Isn’t competition great?
A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion. I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site it was a complete mess!
I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales.
There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on. It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five categories. 
The idea of attraction marketing seems to be really making a lot of noise lately. I can’t tell you how many of my clients have been asking me about it in the last couple of months — what is it, does it work, can I do it too?
