The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations.  It’s punitive, uncompromising, and completely non-customer centered.

Let me lay out my story for you.

I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites.  I’ve never had a problem with them — I’ve always diligently followed the rules: Read the rest of this entry