Aweber added a new form generator that will make your subscription forms look ultra-professional without having to do any fancy coding yourself.  The web form generator now has templates to give your form that professional edge.

Check out the video below to see what I mean:

Pretty cool, huh?

But here’s how it helps EVERYONE who uses email marketing and autoresponders, no matter what service they use…

It forces other autorsponder services to upgrade to offer subscription form templates too if they want to compete for our consumer dollars.

Wait and see… It won’t be long before just about every autoresponder service on the planet offers subscription form templates too.  As a matter of fact, they’ll probably make it one of their major benefits on their sales pages and include screen captures of their templates so that they can prove that they have the “best” templates.

That’s okay… Any way you slice it, these are functionalities that benefit us all.

Isn’t competition great?

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It doesn’t matter how great the features are, how awesome your marketing message, or even if your product has all the bells and whistles.  It doesn’t even matter what your industry is… At the end of the day, your customers all buy some variation of one of these things:

1. Make more money
2. Save more time
3. Make them feel better about themselves
4. Avoid the frustration of doing things they don’t want or like to do
5. Saving or avoid losing money in the future

So now that you know that your customers fit into one of these categories, how can you use that to your advantage?

Easy… Focus all your energy on selling one of these key points in all your copywriting and keep these five categories in mind as you create new products.

Of course, there are a lot of other factors involved in the entire sales process, but keeping an eye on these five categories and integrating this basic knowledge into your business plan will ultimately help you to make more sales and create products and services that address a need in your industry.

And there’s your quick tip for today… there are really only 5 things that people buy.

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There’s really no secret.

I’ve been practicing attraction marketing for years in my own business.  If you’re successful, I bet you have too.

So here’s the big secret… Attraction marketing is any marketing strategy designed to “attract” people who are interested in your products, services, or business to you or your website like a magnet.

Frankly, I think attraction marketing and pre-selling are pretty much the same thing.

The idea is that you don’t want to SELL people your wares.  People hate to be “sold,” but they love to buy stuff when it hits their hot buttons and the buying experience is pleasurable.

In my mind, attraction marketing really comes in two parts… attracting interested people and enticing them to buy.  Let’s talk about each one separately.

1.  Attracting Interested People

The key to making a good living with your business, no matter what business you’re in, is to get your business in front of people who are interested in buying what you have to offer.  The more interested people who see what you’ve got, the more money you’re going to make — simple as that.

In the online world, there are lots and lots of easy ways to do that:

• Write great keyword rich content that attracts interested people through search engines.
• Write articles that will interest your target audience.
• Create videos that will attract interested people.
• Offer a free ebook, ecourse, or report to your target audience (lead capture).
• Advertise your free offer, rather than your products, services, or business.

You want to help interested people find you, but you don’t want to sell them.

You can practice attraction marketing in the offline world as well:

• Advertise a free offer on your website in newpapers, signs, flyers, billboards, etc.
• Create and advertise a recorded message about your business or products.
• Put a sign on your car.
• Use your own products publicly.

The essence of attraction marketing is that you want to give people who are interested in your products, services, or business a reason to be attracted to you and do it in a completely non-threatening way.

2.  Enticing People To Buy

First of all, you’ve got to get the dollar signs out of your eyes.  Too many people operate their business like a used car salesman.

Let me draw you a picture and you’ll see what I mean.

As you’re driving up on a car lot, you notice a group of salesmen sitting together near the entrance.  As your car turns in, all the salesmen turn towards you and you see the cold glint of dollar signs in their eyes.

You flinch just a little, but still find a parking spot and stop the car.

As you get out of the car, you notice that the salesmen are urgently talking amongst themselves until one of them puts on one of those fake smiles and starts walking towards you while the others quickly disperse.

“Hey what kind of car are we looking to buy today?”

YUK!  I hate that so much that I actually refuse to talk to sales people and make my husband deal with them.

No one likes to be treated that way in any situation.

But if you’re hard selling everyone who visits your website, then you’re acting like that money-hungry used car salesman and driving potential customers away.

You’ve heard it before, people buy from other people that they like and trust.

Your job is to give people the things that will attract them to your business, build a relationship with them, and then gently recommend your products, services, or business when they show an interest.

That’s the essence of attraction marketing.

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Most websites offer the typical ebook, report, or audio, but I think it’s high time to go beyond the typical and do something a little different.

Here are 3 seldom used, but highly effective ideas for freebies that you can use on your website to increase traffic.

1. Offer A Complete Plan

With a little research, you’ll find that many of your targeted visitors are actually looking for a specific plan to accomplish something within your industry or niche.  You can capitalize on that by offering a plan of your own.

All you have to do is find a targeted keyword for your industry that involves some kind of plan like a wood project plan, weight loss plan, craft plans, business plans, etc.  On one of my websites I even offer a plan for planning children’s birthday parties!

Once you find out what kind of plan that people want – create it and offer it on your website.

People love a good plan.

2.  Form Up On New Visitors

Speaking of things that people love – everybody loves free printable forms.

Take a look at your niche or industry, browse your keywords, and come up with a free form that your target audience is looking for.  I’ve seen forms for shopping, homeschool, legal forms, organizational forms, you name it.

Find out what your target audience is looking for, create a form for it, and offer it in a PDF.  Free printable forms always attract visitors.

3.  Cash In On Checklists

Checklists are probably the easiest of the seldom used freebies on this list to create.  All you have to do is to look at a process within your niche or industry and create a step-by-step checklist for that process.

For example, you could offer a checklist for how to create a website, baby-proofing your house, moving, planning a wedding, buying a house, etc. There are checklists for just about any niche you can think of, all you need is a little creativity and thinking outside of the box.

People love using checklists because it helps them keep organized and on track.  So all you need to do is create your checklist in a printable form, market it, and offer it to visitors as a PDF.

NOTE: Be sure to put your URL on every PDF and freebie that you offer.  It will keep your visitors coming back and may help you get new visitors when people use your freebies.

In the end, it pays big dividends to find new types of freebies to drive more targeted visitors to your website.  Be inventive and original with your visitor enticements to stand out from the crowd in your industry.

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Pre-selling is one of the best things you can learn how to do to sell more of your products and services… and who doesn’t want to do that?!?

It’s also a really excellent way to promote affiliate products to increase your income.

But most people really don’t understand what pre-selling is and how to do it.  That’s why I’ve created a simple, no-nonsense report to explain what pre-selling is and how you can use the art of pre-selling to make more money with your website.

And all it will cost you is a re-tweet!

Here’s what the report covers:

• Pre-Selling Fundamentals to get you off to a good start
• Mistakes people make that prevent them from reaping the benefits of pre-selling
• Creating pre-selling promotions that will skyrocket your profits
• Ultimate pre-selling tools to amplify your efforts and rally your bottom line

My straight-to-the-point report shows you how you can increase sales and make more money by learning how to pre-sell for profits!

Simply re-tweet through the form below and get your copy now!

Get How To Pre-Sell Your Way To High Profits Now!

Tweet Me Now To Get The Report

Twitter Username:
Twitter Password:
RT @arvadayates Make More Money Now –> Discover How To Pre-Sell Your Way To High Profits! Get Your Copy Now at http://imarketingwatch.com
Only 1 tweet will be sent and and no information is EVER stored or shared.

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Increase your sales

1. Nail Your Niche

I’m sure that you already know what a niche is and that it’s important in your business, so I won’t belabor the point here. Design your web site to be a targeted resource center for your niche market. You’ll gain repeat visitors that are interested in that topic and increase your sales overall.

2. Fabricate REAL Freebies

Freebies are a great way to give people a taste of what you have to offer, gain traffic, and increase subscribers, but it must truly be free to work.  Otherwise it destroys your credibility and will actually reduce the number of sales you get.

Worse still is when people offer freebies that are total garbage full of affiliate links.  Make your offer genuine and you’ll improve your bottom line.

3.  Lasso Leads

Websites prove to be excellent lead generation tools and you’re missing a lot of sales if you aren’t working to capture leads for your business.  Appropriately marketing your products and services to your permission based leads can increase your sales tremendously.

4.  Track Your Traffic

Visitor analysis and complete website tracking is extremely important for any online venture.  It’s the only way to track what’s working and what isn’t for your business.

5.  Elevate Emotions

When creating sales pages and promotional materials for your products and services, be sure to engage the reader’s emotions.  Triggering your reader’s emotions will always increase your sales.

6.  Design For Dollars

When it comes to generating revenue with a website, you’ve got to design your site to make money.  It should be compatible with all the popular browsers, engage your target audience, and lead visitors by the hand to make a purchase.  Your website design should have one goal and one goal only — make the sale.

7.  Pen A Plan

Sit down and write a plan for how your website will generate revenue and gain targeted traffic.  It doesn’t have to be anything formal, but a marketing plan is a must to increase your sales.  You must plan to profit.

There are tons of other strategies that will help you increase your sales, but this basic list is a great place to get started.

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Trying to do everything yourself actually prevents you from making money in your online business.

Although it may be a little scary at first, outsourcing less important tasks is really important to your online success.  That’s why I’ve put together a list of the top 3 reasons why online businesses should outsource.

1.  More Value for Your Time

When you own an online business, you need to be constantly aware of what your time is worth.  The most successful entrepreneurs spend as much time as possible doing profit producing task rather than dull and repetitive ones because they are keenly aware of what their time is worth.  When you outsource, you pay someone else to take care of the menial work so that you can concentrate on money making projects.

2.  Outsourcing May Be More Cost Effective

If you think about all the resources and time that goes into some of the tasks that your online business requires, you may find that it really costs you more to do it yourself.  Doing it yourself may require you to purchase special software, take time to learn how to use it, office space to set up certain tasks, special equipment, books and manuals to learn how to do specific tasks, etc.  These kinds of costs can really add up!

When you outsource an activity, you get more bang for your buck than just the task itself.  You get someone who specializes in areas of your business that you may not know quite as well or have no desire to learn.  Those people usually have the tools required to do the job and already know how to do it.  That means you can spend your time and money on projects that will earn you a better return on your investment.

3.  Outsourcing to Experts Means It’s Done Right

When you outsource to experts, you’re getting people to work for you that already know their business.  Whether you’re outsourcing for help on troubleshooting, manufacturing, taking orders, website design and maintenance, or something else, you’ll be able to take advantage of an expert’s knowledge in a specific area without having to learn it yourself.

When you first begin learning about and implementing outsourcing techniques within your business, you’ll find out those boring or repetitive tasks can easily be handed off to someone who enjoys doing them.  This will allow you, as an online business owner, to free up more time to concentrate on more important aspects of your business such as product creation, advertising, networking and other marketing practices.

These are the things that will help your business to grow even more profitable.  Online growth and prosperity are both great reasons why online businesses should outsource.

Want to know more about why online businesses should outsource and a whole lot more? Get your Free Copy of 10 Days to Smokin’ Traffic Now!

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As discussed recently, properly setting expectations for subscribers before they sign up and immediately after they do so helps you deliver the kind of better experience that leads to more responsive, more deliverable email marketing campaigns.

But that subscriber experience doesn’t occur in just a single moment. And expectations can change over time.

How do you make sure the expectations you worked so hard to set in your opt-in form and on your thank you page don’t fade after subscribers have been on your list for a while?

Read More

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It should be no surprise to you that the best way to learn about internet marketing is to watch and learn from what others do… this is where the swipe file comes in.  A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection.

Before The Internet

Before the internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads, postcards, etc. all kept in a box or file folder.

Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, ezine ads, headlines, digital sales letters, etc.

You can even put an expert’s entire profit funnel in your swipe file if you watch them long enough.

Some of the best marketing messages that I’ve seen were only presented in an online format… especially sales letters!

I have my own digital swipe file where I save email messages, article resource boxes, sales letters, great headlines, and other promotional materials that I think are really good.

I keep my digital swipe files on thumb drives.

Remember, a great marketing piece doesn’t have to relate directly to your chosen market to be useful to you… so save any marketing piece that works, regardless of the product.

No Copying!

A Swipe File IS NOT For Copying.

Before you get the wrong idea here… keep in mind that a swipe file is not intended to be a file where you store materials that you are going to copy later.   That would be a HUGE no no.

You should think of a swipe file as a place to store materials that you can use later to generate your own marketing ideas and strategies.

Thumbing through a collection of marketing materials will likely bring on a flood of ideas for how you can position, write about, or promote your own product… and that’s why you should create your own collection! Remember, you’re just looking for inspiration.

Don’t just save the materials from the big companies either… some of them use terrible promotional materials!

In fact, you’ll find some of the best marketing and promotional materials are written by little known people who have really taken their time on each and every piece.

You’ll also find a lot of great marketing fodder by watching what the ‘gurus’ do.  Some of them are very, very good at what they do… that’s why we think of them as ‘gurus!’

By The Way…

If you’re really interested in simply copying other people’s campaigns and using them, you really should check out CopyNProfit.  I haven’t tried it myself yet (although I plan to review it in the near future), but it seems to be getting really good reviews.

If you’ve already tried it, I hope you’ll take the time to post your comments about the program so others can benefit.

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According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step.

The “Insider Secrets” system claims to carefully guide you through all the critical steps:

1. Helping you decide what you should sell…
2. Easily get a sales website live…
3. Attract your first visitor…
4. Accept your first credit card payment!
5. Ramp up sales & traffic quickly!
6. Automate your business to be “hands free”

Course Examples

Here is a small sample of what you will find within The Insider Secrets to Marketing Your Business on the Internet Course…

• How to use powerful automated research tools to quickly multiply your hobbies and interests into HUNDREDS of potential business ideas!
• The simple “measuring stick” that will instantly tell you if your product idea has REAL income potential… before you spend a penny developing it!
• The SEVEN best ways to make money from a website — add each one to your website like building blocks and watch your income explode!
• How to get paid BIG commissions by recommending other people’s products on your website!
• How you can quickly become a “Super Affiliate” and earn a full-time, six-figure income — without EVER selling a product of your own!
• Plugging NEW Revenue Streams into Your Website to Incrementally Build Your Online Income by $1,500 to $8,000+ Per Month!
• Secrets for Squeezing WAY MORE Sales and Profits Out Of Your Existing Traffic, Subscribers, Products, and Website!

Additional Benefits Reported

Here are some additional benefits reported in The Insider Secrets to Marketing Your Business on the Internet course:

• Students receive real time updates with the latest online marketing strategies.
• Streaming videos for ease of student learning.
• Downloadable content for iPod, iPhone or other mobile device.
• The Master Blueprint for Launching and Expanding Your Internet Business is shipped Free to students.
• Foolproof goal-setting DVD and workbook provided to all students.
• A Private 30-Minute Phone Consultation With a Personal eBiz Trainers.

Product Details

Company Information: The Internet Marketing Center has a 12 year long track record of Over-Delivering on their products and providing good customer value.

Product Spefications: Complete guide to starting and growing an internet business in an electronic, web accessible format plust five business building bonuses valued at $443.

Price: $197 after 30 day trial at $2.95

Return Policy: “DOUBLE Your Profits In 1 Year… Or We’ll Pay You $200 Just For Trying!… in addition to a 100% refund of your purchase price.”

Actual Customer Feedback

“The Insider Secrets to Marketing Your Business on the Internet Version 2009 is a must have course for anyone serious about having their own Internet business. If you want to make money online, I highly recommend that you get access to this tremendous online business building course now.”

Shelley Lowery, web-source.net

“There are precious few courses that I can recommend without reservation. Insider Secrets is one of them…highly recommended.”

Kevin Tenzo, warriorforum.com

“I give Insider Secrets VERSION 2009 a perfect 10 out of 10 without hesitation. The Internet Marketing Center continues to be the leader in helping people go from nothing to big money online.”

Valeriu, internetmarketingprofitscenter.com

“We’ve used this course as our blueprint to grow the business to $500,000 per year!”

David Gray, mortgagewatchdog.com.au

“Using all that valuable information, I built my first website which now brings in $300,000 per year in sales, on average!”

Larissa Carrus, airbrushing-made-easy.com

“I can honestly say that I have never had so much fun learning anything in my life!”

Darren Salkeld, down-feather-bedding.com

““Insider Secrets” is the first investment anyone should make in their Internet businesses. It will shave off years of trial and error time, and will also save you a lot of money in the long run, by preventing you from making the kinds of mistakes Corey and Derek made as Internet marketing pioneers. I can’t emphasize that enough. Learn from this system and you’ll be so much further ahead.”

Shawn LeBrun, shawnlebrunfitness.com

“The Insider Secrets to Marketing Your Business on the Internet has been a great tool for me. It is a very comprehensive course. I would recommend this course to anyone who wants to start an online business!”

Taylor Knight, yourparrotplace.com

The way the positive review stack up, you can’t go wrong… especially with that return policy!

Read more reviews of The Insider Secrets to Marketing Your Business on the Internet Version 2009.

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