Archive for 'Copywriting'

10 Great Headline Starters

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Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

  • A headline must capture the attention of your prospect.
  • A headline must tell your prospect what’s in it for him.
  • A headline must deliver a complete, immediately understandable message.
  • A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

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Republicans Need Better Marketing

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Basic RGBGlenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours.  I completely disagree with Glenn, although I understand the sentiment.

The problem with the Republicans is that they need a better marketing strategy.

Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.

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Make More Money: 3 Overlooked Profit Opportunities on Your Site

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If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.

Overlooked Way #1 – An Upsell:

If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.

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