I’ve been doing some quasi-testing on different blog layout styles to see what kind of layout converts better. The two styles I’ve been testing are the “magazine” style layout like and the traditional style layout like the one that this blog uses.
I wanted to test out the magazine style layout because I liked the idea of a blog looking more like a traditional high-end website, while still being able to use the traditional wordpress content management. WordPress makes it sooo easy to manage your content… I love that!
Before I get into the test results, I want to make it clear that I hadn’t really planned to test this because it didn’t occur to me that using either of these blog layouts would make THAT much difference. After all, both types were professionally designed and looked pretty good.
In fact, I didn’t expect there to be any difference at all… then I started comparing the site stats for each layout type over several different niches.
