It doesn’t matter how great the features are, how awesome your marketing message, or even if your product has all the bells and whistles.  It doesn’t even matter what your industry is… At the end of the day, your customers all buy some variation of one of these things:

1. Make more money
2. Save more time
3. Make them feel better about themselves
4. Avoid the frustration of doing things they don’t want or like to do
5. Saving or avoid losing money in the future

So now that you know that your customers fit into one of these categories, how can you use that to your advantage?

Easy… Focus all your energy on selling one of these key points in all your copywriting and keep these five categories in mind as you create new products.

Of course, there are a lot of other factors involved in the entire sales process, but keeping an eye on these five categories and integrating this basic knowledge into your business plan will ultimately help you to make more sales and create products and services that address a need in your industry.

And there’s your quick tip for today… there are really only 5 things that people buy.

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There’s really no secret.

I’ve been practicing attraction marketing for years in my own business.  If you’re successful, I bet you have too.

So here’s the big secret… Attraction marketing is any marketing strategy designed to “attract” people who are interested in your products, services, or business to you or your website like a magnet.

Frankly, I think attraction marketing and pre-selling are pretty much the same thing.

The idea is that you don’t want to SELL people your wares.  People hate to be “sold,” but they love to buy stuff when it hits their hot buttons and the buying experience is pleasurable.

In my mind, attraction marketing really comes in two parts… attracting interested people and enticing them to buy.  Let’s talk about each one separately.

1.  Attracting Interested People

The key to making a good living with your business, no matter what business you’re in, is to get your business in front of people who are interested in buying what you have to offer.  The more interested people who see what you’ve got, the more money you’re going to make — simple as that.

In the online world, there are lots and lots of easy ways to do that:

• Write great keyword rich content that attracts interested people through search engines.
• Write articles that will interest your target audience.
• Create videos that will attract interested people.
• Offer a free ebook, ecourse, or report to your target audience (lead capture).
• Advertise your free offer, rather than your products, services, or business.

You want to help interested people find you, but you don’t want to sell them.

You can practice attraction marketing in the offline world as well:

• Advertise a free offer on your website in newpapers, signs, flyers, billboards, etc.
• Create and advertise a recorded message about your business or products.
• Put a sign on your car.
• Use your own products publicly.

The essence of attraction marketing is that you want to give people who are interested in your products, services, or business a reason to be attracted to you and do it in a completely non-threatening way.

2.  Enticing People To Buy

First of all, you’ve got to get the dollar signs out of your eyes.  Too many people operate their business like a used car salesman.

Let me draw you a picture and you’ll see what I mean.

As you’re driving up on a car lot, you notice a group of salesmen sitting together near the entrance.  As your car turns in, all the salesmen turn towards you and you see the cold glint of dollar signs in their eyes.

You flinch just a little, but still find a parking spot and stop the car.

As you get out of the car, you notice that the salesmen are urgently talking amongst themselves until one of them puts on one of those fake smiles and starts walking towards you while the others quickly disperse.

“Hey what kind of car are we looking to buy today?”

YUK!  I hate that so much that I actually refuse to talk to sales people and make my husband deal with them.

No one likes to be treated that way in any situation.

But if you’re hard selling everyone who visits your website, then you’re acting like that money-hungry used car salesman and driving potential customers away.

You’ve heard it before, people buy from other people that they like and trust.

Your job is to give people the things that will attract them to your business, build a relationship with them, and then gently recommend your products, services, or business when they show an interest.

That’s the essence of attraction marketing.

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The Google Slap

Let me lay out my story for you.

I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites.  I’ve never had a problem with them — I’ve always diligently followed the rules:

1. No squeeze pages.
2. Content-based landing pages.
3. Keywords matching the landing pages.

In fact, the majority of my landing pages have always been plain old article pages directly from my website — nothing fancy.

I had a pretty good thing going here… then I made a silly mistake.

For some reason, I got in a hurry and didn’t set up a proper article-type page for a new campaign that I started.  Instead, it was a php redirect to an affiliate sales page.  It ran for about six weeks and I made a killing with it — then Google caught it.

My sales plumetted and it didn’t take very long to figure out that I had been the victim of the dreaded Google Slap!

Every one of my landing pages in every campaign I was running (not just the offending campaign) carried a 1/10 rating.  That means that NONE of my campaigns were showing for any domain or product I was promoting through Google Adwords.

Further investigation revealed that Google also dropped my pagerank for iMarketingWatch.com site from a PR3 or PR4 to a PR1.

I immediately deleted the offending ads and hoped that Google would return my “good” campaigns to their normal 7/10-5/10 ratings.  Days went by and there was no change in my account status.

Then I deleted ALL my campaigns and started over fresh with brand new campaigns that went to articles that I have running on my blogs on other domains.  They were only designed to generate traffic, not sales, but Google ranked them at a 1/10 too, making it impossible to run the campaigns.

I repeatedly emailed Google to see if they would review my account, see that I was following the rules, and maybe stop punishing me for my one error in all these years.  They never answered my questions.

They did manage to send me an automated survey to see if I was satisfied with customer service however.

Google Slap experts claim that once you’ve been slapped you should get rid of the offending domain and start over with a new domain.  They claim that once you’ve been slapped, your site can never recover and make it back into Google’s good graces.  I haven’t decided if I want to dump iMarketingWatch.com and start over or not.  I sure hate to start over!

Apparently, you can never use the Google Adwords account that’s been slapped again either.

I deleted my account over the weekend and moved all my advertising dollars over to Yahoo.

I don’t know if starting a new account at Google would allow me to continue working with Adwords, but I’ve heard horror stories about Google tracking your IP or credit card and giving you the old Google Slap again on your new account.

Frankly, I’m not too inclined to give Google a second chance, despite it’s enormous search engine market share.  At Yahoo I’m paying less money per click and getting keywords that I would never be able to afford at Google — even before the Google Slap.

Although Yahoo generates a lot fewer impressions than Google, Yahoo seems to remember that advertisers are customers and they treat them like customers.

Obviously, Google doesn’t really care about it’s customers.  Rather than being punitive, they could easily just disable the offending campaigns for any advertiser – but they choose to brutally punish advertisers instead.

I guess you can do whatever you want when you’re the 800 lb. Gorilla.

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Pre-selling is one of the best things you can learn how to do to sell more of your products and services… and who doesn’t want to do that?!?

It’s also a really excellent way to promote affiliate products to increase your income.

But most people really don’t understand what pre-selling is and how to do it.  That’s why I’ve created a simple, no-nonsense report to explain what pre-selling is and how you can use the art of pre-selling to make more money with your website.

And all it will cost you is a re-tweet!

Here’s what the report covers:

• Pre-Selling Fundamentals to get you off to a good start
• Mistakes people make that prevent them from reaping the benefits of pre-selling
• Creating pre-selling promotions that will skyrocket your profits
• Ultimate pre-selling tools to amplify your efforts and rally your bottom line

My straight-to-the-point report shows you how you can increase sales and make more money by learning how to pre-sell for profits!

Simply re-tweet through the form below and get your copy now!

Get How To Pre-Sell Your Way To High Profits Now!

Tweet Me Now To Get The Report

Twitter Username:
Twitter Password:
RT @arvadayates Make More Money Now –> Discover How To Pre-Sell Your Way To High Profits! Get Your Copy Now at http://imarketingwatch.com
Only 1 tweet will be sent and and no information is EVER stored or shared.

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So… of course I started checking into it.

Stop #1:  The Sales Page

Strictly speaking, the first page you see when you visit The Clickbank Code is actually a splash page, but  I have to tell you that the splash page is really a work of art.

1. There is very little distracting information on the page, including minimal links.
2. The layout is professional and eye-catching.
3. Everything that you need to see is above the fold — You don’t have to scroll to see it.
4. It has an effective lead capture system.  You have to submit your name and email to see the next video.
5. The video on the splash page is engaging and plays automatically.

It was worth visiting the The Clickbank Code just so that I could take notes on the sales system that they’re using.  I love to see how other people are doing it and discover new strategies that work well!

If you’re new to the idea of splash pages or looking into creating your own splash pages, you should seriously check this one out.  It’s pure art… all the way down to the headlines, colors, graphics, etc.

Even the arrows work effectively.

Stop #2:  The Sales Page

As you can tell, I’m a big fan of the splash page… not as big a fan of the sales page.

Don’t get me wrong, it was a well done sales page full of the same professional graphics and videos.  I just thought it was a bit of a let down after the splash page.  Michael Jones, the product owner, claims that the conversion rate for the sales page is over 7%, so the sales page must work pretty well.

I may just have to borrow a few of the ideas here.

Bottom line:  I’ve visited both the splash page and the sales page and I still don’t have a really good idea if I’m interested in this product or not.

Stop #3:  Online Reviews

As you might expect, there are tons of “honest reviews” of The Clickbank Code available online.  The vast majority — 99.99% of them are candy-coated reviews designed to elicit affiliate sales.

That’s hardly a review at all!

Of course, there’s also the anti-reviews or “scam alerts” that are written to capture affiliate sales for other products related to The Clickbank Code.  Those aren’t particularly honest.

I still have no idea if this is a product that I’m interested in or not.  I’m certainly curious about the product, but not willing to pony up out of shear curiousity.  I honestly expect that the product is really just a re-mix of the same old information about Clickbank, SEO, PPC, etc.

But how can I find out?  YouTube!

Stop #4: Get A Sneak Peak

So my last stop is to check out the various YouTube videos out there that show sneak peaks of the product.  My goal is to get that “insiders view” of The Clickbank Code so that I can decide if it’s something that I’m interested in either buying or promoting.

After viewing the videos, I decided that I’d like to promote the product and see how it performs for me, but I’m not interested in buying the product at this time.  From what I can see in the videos, the majority of the information available in The Clickbank Code is stuff that I either already know how to do or currently use in my business.

I’ve been in this business a long, long time… there’s just not that much that’s totally new to me anymore. (Am I showing my age?)

But I do think there’s some really good stuff in The Clickbank Code for those who haven’t been in the game as long as I have.  That’s why I offer the best sneak peak videos that I could find for you below:

In the end, I can’t personally recommend The Clickbank Code because I don’t own a copy myself.  It looks very promising for those who aren’t making as much money as they’d like at Clickbank and I’m planning a PPC campaign around the product to see if it really lives up to that 7.1% conversion rate claimed.

If you want to check out the splash page or sales letter, here’s the link to The Clickbank Code.

If you own this product yourself, tell me what you think about it.

Is it worth the price?

I’d love to hear from you!

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Trying to do everything yourself actually prevents you from making money in your online business.

Although it may be a little scary at first, outsourcing less important tasks is really important to your online success.  That’s why I’ve put together a list of the top 3 reasons why online businesses should outsource.

1.  More Value for Your Time

When you own an online business, you need to be constantly aware of what your time is worth.  The most successful entrepreneurs spend as much time as possible doing profit producing task rather than dull and repetitive ones because they are keenly aware of what their time is worth.  When you outsource, you pay someone else to take care of the menial work so that you can concentrate on money making projects.

2.  Outsourcing May Be More Cost Effective

If you think about all the resources and time that goes into some of the tasks that your online business requires, you may find that it really costs you more to do it yourself.  Doing it yourself may require you to purchase special software, take time to learn how to use it, office space to set up certain tasks, special equipment, books and manuals to learn how to do specific tasks, etc.  These kinds of costs can really add up!

When you outsource an activity, you get more bang for your buck than just the task itself.  You get someone who specializes in areas of your business that you may not know quite as well or have no desire to learn.  Those people usually have the tools required to do the job and already know how to do it.  That means you can spend your time and money on projects that will earn you a better return on your investment.

3.  Outsourcing to Experts Means It’s Done Right

When you outsource to experts, you’re getting people to work for you that already know their business.  Whether you’re outsourcing for help on troubleshooting, manufacturing, taking orders, website design and maintenance, or something else, you’ll be able to take advantage of an expert’s knowledge in a specific area without having to learn it yourself.

When you first begin learning about and implementing outsourcing techniques within your business, you’ll find out those boring or repetitive tasks can easily be handed off to someone who enjoys doing them.  This will allow you, as an online business owner, to free up more time to concentrate on more important aspects of your business such as product creation, advertising, networking and other marketing practices.

These are the things that will help your business to grow even more profitable.  Online growth and prosperity are both great reasons why online businesses should outsource.

Want to know more about why online businesses should outsource and a whole lot more? Get your Free Copy of 10 Days to Smokin’ Traffic Now!

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There are lots of online entrepreneurs feverishly writing tons of puny articles that no one really wants to read in the hopes of driving hordes of traffic to their websites.  But here’s the problem:  you don’t just want hordes of traffic, you want high quality targeted traffic to visit your website.

Think about it for a minute.

You’re article marketing campaign is designed to to promote something:

• Website
• Newsletter or Ezine
• Blog
• Product
• Service
• Seminar
• Affiliate product

It naturally follows that you’re writing articles to attract the best visitors to your website.  I’m talking about the kind of high quality visitors that are actually interested in what you have to offer.  These are “targeted readers,” and they are what makes or breaks an article marketing campaign.

You’re not writing for every Tom, Richard, and Harriet browsing around on the internet, and you certainly don’t want to try to be everything to everyone!

So, how do you target your readers?

Your first stop is to put yourself in your targeted readers shoes for a minute and answer some basic questions:

1. Who do you want to read your article?
2. What is their age, sex, occupation, etc.?
3. What are those people looking for when they go online?
4. What kind of information are they searching for?
5. Do they have any problems related to what you have to offer?

Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers.  It will also get the most bang for your buck from each article that you write.

After you figure out who the targeted readers for your product are, then you have to do some keyword research.  You want to find keywords that your targeted readers would use to find information about your niche, product, problem, or subject area.

Once you’ve chosen a keyword to write your article around and you’re ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers.  Make your article conversational and personable.  Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.

You want them to find your articles, read them, and then click through to your website… simple as that.

Article marketing is a really great way to increase targeted traffic to your website, when done correctly. If you create an article marketing campaign specifically for targeted readers, then your article is sure to be read by the people who really count for your business.

If you’d like to learn more about article marketing and how to target readers, check out The Amazing Article Formula now .

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Twitter is an awesome tool for connecting with people personally and professionally.  You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.

I love it and I’m becoming a total Twitter addict.

It’s so much easier to write a short 140 character post on Twitter than to write an entire blog post… especially when I only want to make a quick point and move on.

I have several different accounts that I use for my different niches.  After all, it wouldn’t make sense to use my Arvada Yates Twitter account to communicate with my friends in other niches unrelated to internet business and marketing.  And having all these different accounts is what made me realize how obvious it is that internet marketers don’t know how to Twitter right.

In my other accounts, I can:

• Communicate directly with like-minded people and tweet back and forth.
• Have online disagreements with others who have a different point of view.
• Post cute jokes or comments about current events.
• Add occasional links to interesting blog posts, news stories, or videos.

In my Twitter accounts directly related to internet marketing, I get a constant barrage of links to affiliate programs and promotions from other interent marketers.  There’s nothing that I can have a conversation about, make a comment on, or connect with.

It sucks!

And it totally takes the fun out of using Twitter… so I don’t spend much time on those accounts and opt to participate in the accounts that allow more interaction.

And that’s where internet marketers are totally missing the point of Twitter.

Twitter is about interacting with others and creating relationships.  It’s kind of like email… you have to build rapport with others and provide useful information before you start slamming offers to buy stuff down their throats.

So here’s my top three ways to improve your results with Twitter:

1.  Start a conversation.  It’s easy to do if you’ve got followers that are real people instead of automated accounts.  In addition, you can always join another conversation that’s taking place… just jump in and be a real person!

2.  Stop posting links every time you Twitter.  Links take time to follow and pull followers out of Twitter… plus too many links undermine any hope of having a relationship with your followers.  If you’re going to post links, post links to articles on your blog.  That’s what I usually do.  In fact, I never post links directly to products.

3.  Post tips and real information to your account.  People love short tips and they can also double as a conversation starter.

I’m sure there are a few self-declared internet marketers out there that are trying to Twitter the right way… but the majority of them seem to see Twitter as an opportunity to spam us all with sales materials.

It’s a shame… Twitter can be so much fun!

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According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step.

The “Insider Secrets” system claims to carefully guide you through all the critical steps:

1. Helping you decide what you should sell…
2. Easily get a sales website live…
3. Attract your first visitor…
4. Accept your first credit card payment!
5. Ramp up sales & traffic quickly!
6. Automate your business to be “hands free”

Course Examples

Here is a small sample of what you will find within The Insider Secrets to Marketing Your Business on the Internet Course…

• How to use powerful automated research tools to quickly multiply your hobbies and interests into HUNDREDS of potential business ideas!
• The simple “measuring stick” that will instantly tell you if your product idea has REAL income potential… before you spend a penny developing it!
• The SEVEN best ways to make money from a website — add each one to your website like building blocks and watch your income explode!
• How to get paid BIG commissions by recommending other people’s products on your website!
• How you can quickly become a “Super Affiliate” and earn a full-time, six-figure income — without EVER selling a product of your own!
• Plugging NEW Revenue Streams into Your Website to Incrementally Build Your Online Income by $1,500 to $8,000+ Per Month!
• Secrets for Squeezing WAY MORE Sales and Profits Out Of Your Existing Traffic, Subscribers, Products, and Website!

Additional Benefits Reported

Here are some additional benefits reported in The Insider Secrets to Marketing Your Business on the Internet course:

• Students receive real time updates with the latest online marketing strategies.
• Streaming videos for ease of student learning.
• Downloadable content for iPod, iPhone or other mobile device.
• The Master Blueprint for Launching and Expanding Your Internet Business is shipped Free to students.
• Foolproof goal-setting DVD and workbook provided to all students.
• A Private 30-Minute Phone Consultation With a Personal eBiz Trainers.

Product Details

Company Information: The Internet Marketing Center has a 12 year long track record of Over-Delivering on their products and providing good customer value.

Product Spefications: Complete guide to starting and growing an internet business in an electronic, web accessible format plust five business building bonuses valued at $443.

Price: $197 after 30 day trial at $2.95

Return Policy: “DOUBLE Your Profits In 1 Year… Or We’ll Pay You $200 Just For Trying!… in addition to a 100% refund of your purchase price.”

Actual Customer Feedback

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“We’ve used this course as our blueprint to grow the business to $500,000 per year!”

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“Using all that valuable information, I built my first website which now brings in $300,000 per year in sales, on average!”

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““Insider Secrets” is the first investment anyone should make in their Internet businesses. It will shave off years of trial and error time, and will also save you a lot of money in the long run, by preventing you from making the kinds of mistakes Corey and Derek made as Internet marketing pioneers. I can’t emphasize that enough. Learn from this system and you’ll be so much further ahead.”

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“The Insider Secrets to Marketing Your Business on the Internet has been a great tool for me. It is a very comprehensive course. I would recommend this course to anyone who wants to start an online business!”

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The way the positive review stack up, you can’t go wrong… especially with that return policy!

Read more reviews of The Insider Secrets to Marketing Your Business on the Internet Version 2009.

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Free article marketing

Unfortunately, sitting down and writing an article for your promotional campaign is really difficult for some people.

Here are four free article marketing tips to help you jump start your next campaign and put out some killer articles on the niche or concept of your website.

1. Write a Killer Title

The title of your article plays a large role in the effectiveness of your free article marketing campaign. You must be sure to create an exciting and keyword rich title to have a successful campaign. The best content in the world will never be widely read if your title is boring and doesn’t accurately convey the subject of the article. If you want people to click on your title so that they can read your article, you must give them something valuable and enticing.

In addition, your title must contain your keyword. Without a keyword, your article won’t be indexed as highly by search engines. Keywords are what helps people find your article in the first place, so don’t forget to include them in your killer title.

2. Make It Easy To Read

Make sure that your article is structured in an easy to read manner. More so than newspapers and magazines, people tend to scan online information rather than reading it all the way through. Therefore, successful free article marketing requires that you make sure that the information readers are looking for can be easily read and found.

Use sub headings, break the content apart into smaller paragraphs, and use bullet points whenever possible in order to build an article structure that is easy to read and scan.

3. Provide Valuable Information

One of the biggest keys to a successful free article marketing campaign is to make sure that your article is valuable and informative. This is really the entire point behind article marketing because people are looking for good information. If you can provide what people are looking for, then you will gain a lot of additional traffic to your website.

In addition, well-writting and informative articles boost your reputation, credibility, and authority on the subject. You’ll benefit greatly by positioning yourself as an expert.

4. Hook Readers in the Summary

Many times, potential readers will only read your summary or the first paragraph, so you have to make sure that it’s both catchy and memorable so that you can hook them into reading the entire article. The title may be the most important aspect of your article, but you need to be able to back that up with an excellent and eye-catching summary. The summary is going to tell people exactly what they can find in your article, so that they know right away whether or not they are going to want to read it.

Article marketing is an excellent means of generating traffic for your website, email list, or product. Following these four tips will help you jump start your way to success in your next free article marketing campaign.

Want to know more about free article marketing? Get your Free Copy of 10 Days to Smokin’ Traffic Now!

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