There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on. It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five categories. Read the rest of this entry
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Only 5 Things People Really Buy?
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The idea of attraction marketing seems to be really making a lot of noise lately. I can’t tell you how many of my clients have been asking me about it in the last couple of months — what is it, does it work, can I do it too?
There’s really no secret.
I’ve been practicing attraction marketing for years in my own business. If you’re successful, I bet you have too. Read the rest of this entry
The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations. It’s punitive, uncompromising, and completely non-customer centered.
Let me lay out my story for you.
I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites. I’ve never had a problem with them — I’ve always diligently followed the rules: Read the rest of this entry
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As many of you have already figured out, I’ve been out of my office and out of touch for several weeks because of family business. Now that I’m back, I’ve been completely overwhelmed with advertising and information about a new product that came out over the summer called The Clickbank Code.
So… of course I started checking into it.
