As many of you have already figured out, I’ve been out of my office and out of touch for several weeks because of family business.  Now that I’m back, I’ve been completely overwhelmed with advertising and information about a new product that came out over the summer called The Clickbank Code.

So… of course I started checking into it.

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Recently, I began promoting a Clickbank affiliate product that claimed to have a conversion rate of 1 in 16.  This product was owned by a reputable entrepreneur and showed documentation that “proved” the conversion rate that they claimed.

As an affiliate, it looked like a good deal.

Just send targeted visitors to the sales page and make one sale for every sixteen or so visitors you send them.

So, I started working on my affiliate marketing campaign for the product.  In this case, I decided to use pay per click(PPC) to promote it.  Here’s why I started with PPC:

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It should be no surprise to you that the best way to learn about internet marketing is to watch and learn from what others do… this is where the swipe file comes in.  A swipe file is simply a file or collection of marketing messages, headlines, techniques, etc. Essentially, whenever you see an example of great marketing you add it to your marketing collection.

Before The Internet

Before the internet, a swipe file would contain a bunch of direct mail marketing pieces, newspaper ads, postcards, etc. all kept in a box or file folder.

Today you can still have a file folder full of those kinds of things, but you should also consider starting a digital collection where you can put great examples of email marketing, ezine ads, headlines, digital sales letters, etc.

You can even put an expert’s entire profit funnel in your swipe file if you watch them long enough.

Some of the best marketing messages that I’ve seen were only presented in an online format… especially sales letters!

I have my own digital swipe file where I save email messages, article resource boxes, sales letters, great headlines, and other promotional materials that I think are really good.

I keep my digital swipe files on thumb drives.

Remember, a great marketing piece doesn’t have to relate directly to your chosen market to be useful to you… so save any marketing piece that works, regardless of the product.

No Copying!

A Swipe File IS NOT For Copying.

Before you get the wrong idea here… keep in mind that a swipe file is not intended to be a file where you store materials that you are going to copy later.   That would be a HUGE no no.

You should think of a swipe file as a place to store materials that you can use later to generate your own marketing ideas and strategies.

Thumbing through a collection of marketing materials will likely bring on a flood of ideas for how you can position, write about, or promote your own product… and that’s why you should create your own collection! Remember, you’re just looking for inspiration.

Don’t just save the materials from the big companies either… some of them use terrible promotional materials!

In fact, you’ll find some of the best marketing and promotional materials are written by little known people who have really taken their time on each and every piece.

You’ll also find a lot of great marketing fodder by watching what the ‘gurus’ do.  Some of them are very, very good at what they do… that’s why we think of them as ‘gurus!’

By The Way…

If you’re really interested in simply copying other people’s campaigns and using them, you really should check out CopyNProfit.  I haven’t tried it myself yet (although I plan to review it in the near future), but it seems to be getting really good reviews.

If you’ve already tried it, I hope you’ll take the time to post your comments about the program so others can benefit.

Article marketing is a terrific way to drive traffic to your website, but it’s a complete waste of time if you don’t bother to target your readers!

There are lots of online entrepreneurs feverishly writing tons of puny articles that no one really wants to read in the hopes of driving hordes of traffic to their websites.  But here’s the problem:  you don’t just want hordes of traffic, you want high quality targeted traffic to visit your website.

Think about it for a minute.

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Finding profitable Clickbank products to promote to your visitors, customers, and subscribers is one of the most important things you can do to ensure your affiliate marketing success.  After all, you want to make sure that any product you spend your time, effort, and money promoting will create revenue for you, right?

So I’ve broken down the process of finding profitable Clickbank product to promote into three easy steps.
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Buy Twitter Power: How to Dominate Your Market One Tweet at a Time (Hardcover) at Amazon

It’s been a big pet peeve of mine for awhile now.  The majority of self-declared internet marketers are messing up Twitter for the rest of us!

Twitter is an awesome tool for connecting with people personally and professionally.  You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.

I love it and I’m becoming a total Twitter addict.

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