The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations.  It’s punitive, uncompromising, and completely non-customer centered.

Let me lay out my story for you.

I’ve been running Google Adwords campaigns for years from the same account, for several different niche websites.  I’ve never had a problem with them — I’ve always diligently followed the rules: Read the rest of this entry

CPA stands for Cost Per Action or Cost Per Acquisition,  and it’s an advertising strategy that’s starting to gain some notice in the online world.  If you haven’t heard about CPA or don’t really know what it’s all about, you’re in good company.  I venture to guess that a lot of “gurus” don’t know too much about the subject.

So let’s see if we can shed a little light on the subject! Read the rest of this entry

You’ve spent the time, energy and money to create a great website.

You may even be offering a gift to help you build a list.

But there’s one problem … NO ONE is visiting your website.

It’s tough to build a list and get clients when no one is visiting, isn’t it?!

Website optimization can be expensive

Paying someone to optimize your website can be very expensive. And doing it on your own can be a hit-or-miss endeavor.

Free online marketing techniques

Marketing techniques such as writing and posting articles, press releases, or posting comments on blogs and forums are all great ways to drive traffic, but they can be time consuming and can take awhile before they really start driving significant traffic to your website.

Pay-per-click advertising

Google Adwords on the other hand are a great way to instantly drive traffic to your website. In fact, you can write an ad and have it on page one of the search results for your primary keywords in less than 15 minutes.

Just in case you’re not familiar with Google Adwords, they are the paid ads or sponsored listings that show up at the top and right-hand-side of every Google search results page. These ads are called “pay-per-click” ads because while your ad may show many times on the page, you only pay when someone clicks on your ad and goes to your website.

Read the rest of this entry