I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales.
Of course she was absolutely certain that the affiliate program was ripping her off — She’d actually made sales but they weren’t credited to her affiliate account.
Maybe that was true in her case, I don’t know, but there are also other factors that could explain here lack of affiliate sales. Read the rest of this entry
There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on. It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five categories. 
The idea of attraction marketing seems to be really making a lot of noise lately. I can’t tell you how many of my clients have been asking me about it in the last couple of months — what is it, does it work, can I do it too?
The Google Slap, in case you aren’t familiar with the term, is a nasty little punishment that Google wages against Adwords advertisers that don’t live up to Google expectations. It’s punitive, uncompromising, and completely non-customer centered.
CPA stands for Cost Per Action or Cost Per Acquisition, and it’s an advertising strategy that’s starting to gain some notice in the online world. If you haven’t heard about CPA or don’t really know what it’s all about, you’re in good company. I venture to guess that a lot of “gurus” don’t know too much about the subject.
