Word of Mouth Marketing: How Smart Companies Get People Talking Review
Word of Mouth Marketing: How Smart Companies Get People Talking Review
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz – when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Reviews From Real People
“A quick, practical, and extremely useful guide to word of mouth marketing.”
— Emanuel Rosen, author of The Anatomy of Buzz
“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”
— Jonah Bloom, Executive Editor, Advertising Age
“It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”
— Bob Garfield, Host, NPR’s On The Media
“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.”
— Peter Fader, Professor, Wharton School of Business
“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.”
— Ed Keller and Jon Berry, the Keller Fay Group, authors of The Influentials
— George Silverman, author of The Secrets of Word-of-Mouth Marketing
— Paul M. Rand, Partner, Global Chief Development and Innovation Officer, Ketchum
— Shawn Gold, Senior Vice President, MySpace
“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.”
— Geoff Ramsey, CEO, eMarketer
Buy Word of Mouth Marketing: How Smart Companies Get People Talking
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Tagged with: Companies • Hardcover • Marketing • Mouth • people • Smart • Talking • Word
Filed under: SMM
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I recently finished Andy Sernovitz’s new book, “Word of Mouth Marketing: How Smart Companies Get People Talking”. Actually, I finished it a while ago, but haven’t had time to do a full blog review.
The book is a quick read – 4hrs total, give or take, and it’s packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real WOM marketers and a checklist or two to boot. I love checklists!
The really “shocking” thing about this book, is that it’s not one of those “wow, wouldn’t it be cool if our company could do that” like “Blue Ocean Strategy, but rather, a book about WHAT EVERY BUSINESS SHOULD ALREADY BE DOING WITH THEIR MARKETING. Seriously, let’s look, at what the book tells me to do.
You need the Five Ts. Talkers, Topics, Tools, Taking Part and Tracking.
* Talkers: Find people who will talk about you
* Topics: Give people a reason to talk
* Tools: Help the message spread faster and farther
* Taking Part: Join the conversation
* Tracking: Measure and understand what people are saying
Andy has another tidbit that worth the price of the book (or a visit to his site). The Word of Mouth Marketing Manifesto:
1. Happy customers are your best advertising. Make people happy.
2. Marketing is easy: Earn the respect and recommendation of your customers. They will do your marketing for you, for free.
3. Ethics and good service come first.
4. UR the UE: You are the user experience (not what your ads say you are).
5. Negative word of mouth is an opportunity. Listen and learn.
6. People are already talking. Your only option is to join the conversation.
7. Be interesting or be invisible.
8. If it’s not worth talking about, it’s not worth doing.
9. Make the story of your company a good one.
10. It is more fun to work at a company that people want to talk about.
11. Use the power of word of mouth to make business treat people better.
12. Honest marketing makes more money.
5.0 out of 5 stars
Full of great ideas
This book will help the reader understand what word-of-mouth is and how to maximize it’s potential. Before I finished it, I had a pen in hand, writing notes and ideas all over…
5.0 out of 5 stars
Word of Mouth
Andy did a great job to simplify the aspects of the -often underestimated- power of Word of Mouth. In the more and more digitalized, centralized and transparent world, the…
I’ve just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!
4.0 out of 5 stars
A very good Word of Mouth
quick read
A very good Word of Mouth
quick read. The five T’s and the Word of Mouth
Marketing Manifesto is very interesting and simple. Very good insight.
3.0 out of 5 stars
Modern update to an old classic
Gives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?).
This is an excellent book that should appeal to those without a large advertising budget yet desire to improve awareness of their company or themselves. I was particularly intrigued by the concept that word of mouth marketing is measurable yet cannot be bought. Another takeaway: the honesty of the message fuels the growth of it and improves a company’s potential word of mouth success.
I’d highly recommend this book especially to small businesses in need of getting discovered by the desired audience.
4.0 out of 5 stars
Good intro to Word of Mouth Marketing – perspective of a Project Manager
If you don’t know much about word-of-mouth marketing, this book is an excellent intro to it. As a Project Manager, I work with several clients in the Sales and Marketing field,…
5.0 out of 5 stars
Essential tools and case studies
I received an advance proof to review and participate in a WOM experiment, and I am very excited. This revision of an already amazing book comes at the perfect time.
5.0 out of 5 stars
Demystifying Word-of-Mouth
Ahhhhh…..so it’s NOT a good idea to pay people to pretend to like your product? Ahhhh….so buzz is not a mysterious thing? Ahhhh….
5.0 out of 5 stars
the revised edition is even better
Other reviewers have talked about the first edition. They have pointed out that the book is a quick read, that a number of the ideas are familiar, but that there is a clarity and…
3.0 out of 5 stars
A Good Book, But Almost Same Content like Previous Edition
[...]
Thanks for the author’s reply (Read below). It shows that he is a responsible author and deeply cares about the W.O.M. about him and his books.
5.0 out of 5 stars
Purchased it Twice – Great Read
I purchased this book when it first hit the shelves – liked it a lot. About 6 months ago, this book became extremely relevant to my job, and I have turned my house upside down at…
I was very satisfied with the nuts and bolts details in this book.The action steps led to measurable results for me and I could see them just as described in the promo for the book. It was everything I expected and had bonus resiurces and historical background as well. This book is a must for any web professional or if you just want to learn about social networking.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
4.0 out of 5 stars
Lots of information, some marketing background helps
This book is for people with a marketing background (not me), who are new to the world of social media (me).
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
Straight forward and actionable – what more could you ask for?
So important for leaders to have good “actionable” tools to point people towards. This is exactly that.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
4.0 out of 5 stars
Great Book But Wordy
As an eMarketer, I am well aware of Social Media marketing and Web 2.0 (now 3.0 for a while). This book, however, is a great gathering together of all the ideas around the…
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
Complete, practical, clear and well organized
Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book.
It is complete, practical, clear and well divided.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
Excellent, useful, hands-on social media book (but not the best for nonprofit marketing professionals)
Out of all the books on Social Media Marketing, I purchased this one because its title seemed the most practical. I was not disappointed.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
Highly Recommended
This book does a great job at explaining Social Media and how it differs from traditional advertising. It’s a must-have for anyone who is new at this.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
I had been on the waiting list of Amazon.com for over 3 months waiting for this book to be released and it is exactly what I hoped for. I’m actually only 108 pages through it now as I “peeked” at all the self help guides that the author has in the appendix. I want to jump right in and get it going but Dave’s advice to take your time and learn the hows and whys is so important.
I was not looking for a social commentary on social media but wanted to know the ins and out, nuts and bolts, on how to implement a successful marketable strategy and this book does it.
Only this morning I actually went to the blog and sent an email to the author, Dave, and was surprised that within a few minutes he had responded . Talk about getting more than a book!!
What is so engaging is the author is energetic, evangelistic in his zeal to help others, and willing to share to make this journey easier for others to follow. It’s a step by step guide for an emerging dynamic field which is affecting us now and will do so far into the future.
I’m glad this book exists and is so affordable and even happier the author is willing and able to help us along.
Bob Johnson
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
Great for beginner who want to learn about Social Media Marketing
This book is great for a beginner who tries to come to the understanding of social media. Walking to reader through the book with simple explanation and language step-by-step from…
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com
5.0 out of 5 stars
This Is The Whole Enchilada!
I purchased this book along with The New Rules of Marketing & PR. This book covered more of the “new media” than the aforementioned.
This comment was originally posted on http://imarketingwatch.com/)“>iMarketingWatch.com