For those not familiar with Twitter, one of the keys to success in marketing through Twitter and other social media is accumulating a list of followers.
Your followers represent the people who are interested in you, your business, or your product. For the most part, it’s very similar to email or RSS subscribers.
More Followers = More People to Market To
With Twitter, there’s often a reciprocation of following. In other words, “If you follow me, I’ll follow you.”
Personally, I don’t always follow everyone that’s following me… it depends on what kinds of things that they post to their account. On the other hand, I don’t expect that everyone that I follow to reciprocate and follow me either.
There are some people that I follow because I just enjoy the things that they post… simple as that. I don’t mind that they might get some traffic from me because I think that the things that they post have value. It’s kind of like when you put a link to something in your blog, even though you know that you’re sending traffic away from your site… but the info is just that good.
In fact, a lot of people will start following you just so that they will get a link from your Twitter page to their Twitter page. Once you start following them, they remove you from the list of people they follow so that they get the benefit of a one-way link.
Not cool.
That’s why it’s important to keep an eye on the people you’re following to make sure that you want to continue following them and to make sure that they are still following you if you want them to.
I call it “Removing the Deadwood,” and it can be very time-consuming if you try to do it manually… but there’s a website that will give you a list of all the people you follow that don’t follow you. It’s at:
http://friendorfollow.com/
Once you get your list of non-followers, you can then go out and “unfollow” whoever you want to stop following.
It’s a simple way to make sure that you’re not giving away links that don’t benefit you or your followers.
If you’d like to learn more great Twitter Marketing Tips,
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Thanks for this. I’ve just started with Twitter, and it’s like pouring water on an anthill.
As a fairly new subscriber to your list, I’ll take this opportunity to say that you are fast becoming a favorite. I look forward to your good info, well presented.
Thanks Jo! I appreciate the feedback!