If you use the Google Search Engine (and who on the planet doesn’t?) then you’ve probably noticed the sitelinks that often appear under the first organic search result. I’ll be the first to admit that I didn’t have the first clue why those links popped up from time to time.

Luckily for me, one of my Twitter friends passed on the URL to a really great article by Eric Lander that explains Google Sitelinks in great detail. Apparently Eric has done a great deal of research into the subject, and he detailed his research, including a number of theories, examples, and best practices that I think we all can seriously benefit from.

Eric made it pretty interesting, even for those of us much less versed in the search engine industry. Take a look…

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