There’s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on. It’s actually really easy when you figure out that there’s really only five things that people really buy and just about everything fits into one of those five categories. Read the rest of this entry
Only 5 Things People Really Buy?
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The idea of attraction marketing seems to be really making a lot of noise lately. I can’t tell you how many of my clients have been asking me about it in the last couple of months — what is it, does it work, can I do it too?
There’s really no secret.
I’ve been practicing attraction marketing for years in my own business. If you’re successful, I bet you have too. Read the rest of this entry
A lot of people in network marketing are desperate to start making money in their MLM business. Many are sold a bill of goods when they’re recruited about how “the products will sell themselves” and that network marketing is an easy way to make money, especially when you build your business through the use of the internet.
Well, here’s a wake-up call — there is no easy money and you KNOW that. Read the rest of this entry
One of the most difficult challenges you’ll face as an online entrepreneur is pricing your products. It’s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales.
Lowering Your Price To Compete
This is a strategy that a lot of product owners mistakenly try in order to increase sales and gain more customers. It sounds right — lower your price so that your product is less expensive than your competition.
Unfortunately, this strategy almost never works and will actually result in fewer sales, not more.
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Last week I spent several days working on copywriting and putting together some new marketing campaigns. Doing that much pure writing always makes me take special notice the kinds of things that others are putting out there.
And that’s what led to this quick marketing tip.
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