After my last post, When A Guru Loses It… And Takes It Out On His List, I expected to see some changes in the frequency of emails I received from this guy. Well, I can’t see any difference in the amount of junk I’m still getting from him. Some people just don’t learn from their mistakes.
It’s alright though… I just delete them. I only stay subscribed because I find his style of email marketing funny, a little foolish, and full of marketing lessons. In other words, he’s constantly bombarding me with solicitations and I’m using him for inspiration and illustration. (I secretly wish I could tell you who he is… but that would be wrong.)
I subscribe to a lot of lists in the online business and marketing world as well as competing newsletters in my various niches. I do it so that I can keep on top of what’s going on with my competition, the various industries I’m involved in, and the internet in general… and I suggest that you do it too because it can be very enlightening at times.
My kids are on a demo team for tae kwon do, which means that they perform tae kwon do demonstrations in our local area. Usually they demo, along with their teammates, at local area businesses, clubs, etc. As a parent, I’ve encouraged the kids to perform demonstrations because I think it helps them with their confidence and forces them to perfect their techniques. After all, if they can perform in front of thousands of strangers at a tae kwon do tournament (which they have), they certainly have enough confidence to do a lot of things that are outside most people’s confort zones (which they do). 
Did you know that Americans get an average of 1.7 pieces of junk mail everyday (I know it seems like at least twice that at my house!)? It’s estimated that 75% of that junk mail goes straight to the trash before it’s even opened, so the real challenge for most businesses that use direct marketing is to actually get people to open their pieces.
I can’t believe how many email messages that I’ve received regarding the new 
