Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

  • A headline must capture the attention of your prospect.
  • A headline must tell your prospect what’s in it for him.
  • A headline must deliver a complete, immediately understandable message.
  • A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

In fact, headlines are soooo important that I have a swipe file of really great headlines that I come across.  I keep a swipe file so that I can go back and refer to those headlines and use them as headline starters when it’s time for me to create my own promotional materials.

Here are 10 headline starters from my own swipe file:

  • The Untold Secrets To Making…
  • Is Your (Insert Topic) Being Threatened?
  • 7 Amazing Strategies to…Add New
  • Do You Wish There Was An Easier Way To…
  • 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
  • Instant Strategies Anyone Can Use To…
  • The 5 Ugly Lies About…
  • How I (Insert Benefit) In Record Time…
  • Watch this ‘shocking’ play-by-play underground video…
  • Why Aren’t You…?

If you’re interested in getting more great headlines as well as swipe files for other parts of your promotional material, then I highly recommend My Instant Swipe File.

Or feel free to visit my full review of My Instant Swipe File.


Reblog this post [with Zemanta]

No related posts.

Tagged with: • • • • • • •

Filed under: Copywriting • Direct Marketing • General Online Business • Other Gurus • Product Creation • Reviews • Website Design

Like this post? Subscribe to my RSS feed and get loads more!