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	<title>iMarketingWatch.com</title>
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	<link>http://imarketingwatch.com</link>
	<description>Arvada Yates internet marketing blog presents no-nonsense online business and marketing strategies that you can really put to the test in your online business.</description>
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		<title>Create Easy Awesome Subscription Forms</title>
		<link>http://imarketingwatch.com/email-marketing/create-easy-awesome-subscription-forms</link>
		<comments>http://imarketingwatch.com/email-marketing/create-easy-awesome-subscription-forms#comments</comments>
		<pubDate>Tue, 01 Dec 2009 11:12:03 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=784</guid>
		<description><![CDATA[Yesterday I worked on setting up a new email marketing campaign and realized that Aweber, my autoresponder service, made some MAJOR improvements to their service that will help everyone who uses autoresponders. Aweber added a new form generator that will make your subscription forms look ultra-professional without having to do any fancy coding yourself.  The...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/email-marketing/create-easy-awesome-subscription-forms">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><a href="http://trusite.aweber.com"><img class="alignright" src="http://www.aweber.com/images/heart1_120x90.gif" alt="" width="120" height="90" /></a>Yesterday I worked on setting up a new email marketing campaign and realized that <a href="http://trusite.aweber.com" target="_blank">Aweber</a>, my autoresponder service, made some <strong>MAJOR improvements to their service</strong> that will <strong>help everyone who uses autoresponders</strong>.</p>
<p>Aweber added a new form generator that will make your subscription forms look <em><strong>ultra-professional</strong></em> without having to do any fancy coding yourself.  The web form generator now has templates to give your form that professional edge.</p>
<p>Check out the video below to see what I mean:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/APZUm6yX47c&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/APZUm6yX47c&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x2b405b&amp;color2=0x6b8ab6" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Pretty cool, huh?</p>
<p>But here&#8217;s how it <strong>helps EVERYONE who uses email marketing and autoresponders</strong>, no matter what service they use&#8230;</p>
<p>It forces other autorsponder services to upgrade to offer subscription form templates too if they want to <span style="text-decoration: underline;">compete for our consumer dollars</span>.</p>
<p>Wait and see&#8230; It won&#8217;t be long before just about every autoresponder service on the planet offers subscription form templates too.  As a matter of fact, they&#8217;ll probably make it one of their<em><strong> major benefits</strong></em> on their sales pages and include screen captures of their templates so that <em><strong>they can prove that they have the &#8220;best&#8221; templates</strong></em>.</p>
<p>That&#8217;s okay&#8230; Any way you slice it, these are functionalities that benefit us all.</p>
<p><em><strong>Isn&#8217;t competition great?</strong></em></p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/email-marketing/create-easy-awesome-subscription-forms">Create Easy Awesome Subscription Forms</a> was first posted on December 1, 2009 at 6:12 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<slash:comments>15</slash:comments>
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		<title>Is Blog Commenting A Smart Traffic Strategy?</title>
		<link>http://imarketingwatch.com/web-20/blog-commenting-traffic-strategy</link>
		<comments>http://imarketingwatch.com/web-20/blog-commenting-traffic-strategy#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:40:10 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[SMM]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[targeted traffic]]></category>
		<category><![CDATA[traffic generation]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=779</guid>
		<description><![CDATA[The whole idea of blog commenting for traffic has been around for a long time, but you don&#8217;t hear too many people talk about the effectiveness of this strategy. Maybe that&#8217;s because sooo many people do it all wrong. So, is blog commenting a smart traffic strategy? Well, it depends on how you do it....</p><p><strong><a class="more-link" href="http://imarketingwatch.com/web-20/blog-commenting-traffic-strategy">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-773" title="draft_lens1383245module3044524photo_1209393861speech6" src="http://imarketingwatch.com/wp-content/uploads/2009/11/draft_lens1383245module3044524photo_1209393861speech6.jpg" alt="draft_lens1383245module3044524photo_1209393861speech6" width="128" height="78" />The whole idea of blog commenting for traffic has been around for a long time, but you don&#8217;t hear too many people talk about the effectiveness of this strategy.  Maybe that&#8217;s because sooo many people do it all wrong.</p>
<p>So, is blog commenting a smart traffic strategy?</p>
<p>Well, it depends on how you do it.  Let&#8217;s take a look.<span id="more-779"></span></p>
<h2>Blog Comment Spamming Sucks!</h2>
<p>There are A LOT of people out there who are trying to drive traffic to their own sites by posting spammy comments, manually or by using software, on other people&#8217;s blogs.  If you&#8217;re one of those people, stop right now.</p>
<p>First of all, most blogs have &#8220;no-follows&#8221; scripted into their comments so that you&#8217;ll never get any search engine traffic from those postings.</p>
<p>Secondly, there&#8217;s not a REAL person on the planet that&#8217;s going to follow your link when you post some kind of ridiculous comment that doesn&#8217;t make any sense and only promotes your link.</p>
<p>People are smarter than that.</p>
<p>I seriously doubt that you&#8217;ll even get any curiosity clicks, so don&#8217;t waste your time.</p>
<h2>Build Blog Commenting Relationships For Traffic</h2>
<p>Now that we&#8217;ve gotten that whole spam thing out of the way, let&#8217;s talk about how you can use blog commenting to gain traffic.  The key to success is to build relationships on any blog that you peruse.</p>
<p>If you&#8217;re the blog owner, it&#8217;s really a piece of cake to build relationships with your commenters.</p>
<p>But here&#8217;s a newsflash &#8212; you can build relationships as a commenter too!</p>
<p>Talk directly to the person who wrote the post, talk to other commenters, comment about other comments, and get involved in the blog.</p>
<h2>Bloggers Build Community</h2>
<p>It&#8217;s no secret that many of the people who comment on blogs, especially business oriented blogs, are bloggers themselves.  That&#8217;s why relationship building on blogs is so important.</p>
<p>When you meaningfully participate in the community aspect of a blog, you’re creating relationships with other people who can send you a significant amount of traffic through blogs and other social media.</p>
<p>In other words, you have to give in order to receive.</p>
<p>Provide great content, post thoughtful and compelling comments, re-tweet posts, make comments about posts on facebook or other social outlets, and bookmark great posts.  It all adds up to a lot of interaction with the blog community, gets the attention of the blog owner, and gives you credibility when you post a comment on that blog.</p>
<p>And other bloggers will reciprocate in kind.</p>
<p>That&#8217;s the way content REALLY spreads and how you get the kind of traffic that REALLY counts.</p>
<p>It takes time to build traffic this way, but it&#8217;s well-worth the effort because it becomes an unstoppable flood of traffic to your site or blog &#8212; traffic that converts.</p>
<p>In the end, blog commenting is a REALLY smart traffic strategy if you do it right!</p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/web-20/blog-commenting-traffic-strategy">Is Blog Commenting A Smart Traffic Strategy?</a> was first posted on November 17, 2009 at 7:40 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<title>How Do Gurus REALLY Make Money?</title>
		<link>http://imarketingwatch.com/other-gurus/howgurusmakemoney</link>
		<comments>http://imarketingwatch.com/other-gurus/howgurusmakemoney#comments</comments>
		<pubDate>Thu, 12 Nov 2009 12:26:17 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Network Marketing]]></category>
		<category><![CDATA[Other Gurus]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[cross-sell]]></category>
		<category><![CDATA[make money]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[profit funnel]]></category>
		<category><![CDATA[Swipe file]]></category>
		<category><![CDATA[upsell]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=749</guid>
		<description><![CDATA[People ask me all kinds of questions &#8212; &#8220;Should I go with affiliate marketing or network marketing?&#8221;  &#8220;What&#8217;s the best thing to sell online?&#8221;  &#8220;How can I REALLY start a home business that makes money?&#8221; Most of the time what people really want to know is:  How can I make the kind of money all...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/other-gurus/howgurusmakemoney">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i34.tinypic.com/161b1ol.jpg" alt="" width="240" height="180" />People ask me all kinds of questions &#8212; &#8220;Should I go with affiliate marketing or network marketing?&#8221;  &#8220;What&#8217;s the best thing to sell online?&#8221;  &#8220;How can I REALLY start a home business that makes money?&#8221;</p>
<p>Most of the time what people really want to know is:  How can I make the kind of money all those gurus talk about?</p>
<p>Well, the first thing that you need to know is that many of those internet marketing gurus aren&#8217;t being completely honest about their income, the size of their lists, or their products.  I&#8217;m sure you already knew that &#8212; after all, it&#8217;s hard to take anyone at their word anymore, especially online.</p>
<p>But here&#8217;s the other thing you need to know about a lot of internet marketers&#8230; for some, the major source of their income doesn&#8217;t actually come from selling their internet marketing products (or any products for that matter) online .  Let me explain&#8230;<span id="more-749"></span></p>
<h2>A LOT of Internet Marketing Gurus Are MLM&#8217;ers Too!</h2>
<p>Would it surprise you to know that a lot of those  <strong>internet marketing gurus</strong> who try to sell you all kinds of  marketing products <strong>actually make the majority of their income through  network marketing? </strong>Some of them actually started in network marketing and then developed their internet marketing products later to sell to their downlines and then to the public.</p>
<p>I know that&#8217;s hard for some people to believe &#8212;  network marketing &#8212; really?</p>
<p>After all, network marketing has gotten a really  bad reputation over the last several years.  But I actually have proof that  <strong><em>internet marketing gurus make a substantial part of their income  from network marketing&#8230;</em></strong> <a href="http://www.sixfigureincome.com/100,000Club/100,000club.html" target="_blank">Click here for proof</a>.</p>
<p>See any <strong>marketing names that you  recognize</strong>? How about Jim Daniels, Yanik Silver, Rosalind Gardner, Frank  Kern, Terry Dean, Bryan Kumar, and Mike Chen?  Several years ago I was even approached by Corey Rudl about a MLM opportunity &#8211; even though he flatly denied it to his internet marketing followers.</p>
<p>So why do so many internet marketers  dabble in network marketing as well? <span style="color: #ff0000;"> </span></p>
<p><span style="color: #ff0000;"><strong>Because there&#8217;s HUGE money in network  marketing!</strong></span></p>
<p>In fact, <strong><em>network marketing is exactly  like affiliate marketing</em></strong> in a lot of ways&#8230; the only REAL  difference is that network marketers get paid down several levels for their  efforts, <strong><span style="text-decoration: underline;">resulting in more  income</span></strong>, while affiliate marketers only get paid on one or two  levels. <strong><em> </em></strong></p>
<p><strong><em>Network marketing is a GOLD MINE if you know how to do  it!</em></strong></p>
<h2>Should You Follow In The Guru&#8217;s Footsteps?</h2>
<p>Like any other home based business, some will succeed and some will fail&#8230; But one of the real benefits of network marketing over just about any other home business is the possibility of absolutely HUGE paydays.  You just can&#8217;t make as much money as quickly in any other business model.</p>
<p>But that&#8217;s not the only reason that I like network marketing as part of my own business.</p>
<p>For me, the best thing about  network marketing is that <strong><span style="color: #ff0000;">I can mentor,  coach, and train people in their home businesses for FREE.</span></strong></p>
<p>Let  me explain&#8230; In a traditional coaching, mentoring, or training career, the  coach earns their living from <span style="text-decoration: underline;">charging  clients an hourly fee</span>.   Frankly, I never liked the idea of charging by the  hour. I always found it <strong><em>restrictive and uncomfortable</em></strong> because some clients need a lot more attention than others. &#8230;And you can&#8217;t  always reach the people who need you most because they can&#8217;t afford to spend  $300 per hour on this kind of service.</p>
<p>But now I can provide <strong><span style="color: #ff0000;">unlimited personalized coaching, mentoring, and  training</span></strong>, centered around an <strong><span style="text-decoration: underline;">EXTREMELY lucrative home business  model</span></strong>, to people who really need the help and support, and EVERYBODY WINS!</p>
<ul>
<li>I get to help people to develop a successful home business that can absolutely change their lives&#8230; This is an <em><strong>AWESOME way to earn a living!</strong></em></li>
<li>The people I coach get <span style="text-decoration: underline;">REAL help and training from an expert </span>so that they have a <span style="text-decoration: underline;">REAL chance to make it</span> in home business and turn their lives around.</li>
</ul>
<p><strong> For me it&#8217;s a win/win situation.</strong></p>
<p>But how do you know if it&#8217;s right for you?  Here are the basic reasons why you might want to consider getting into network marketing:</p>
<ol>
<li>You&#8217;d like to <span style="text-decoration: underline;">supplement</span> your current home business income.</li>
<li>You&#8217;d like to <strong>bump your income to the next level.</strong></li>
<li>You&#8217;re <strong>struggling trying to make it with affiliate marketing</strong>.</li>
<li>You really <span style="text-decoration: underline;">need a coach/trainer</span> to help you make it.</li>
<li>You&#8217;ve never had a home business before and <strong>you don&#8217;t know what to do.</strong></li>
<li>You don&#8217;t know anything about marketing or internet marketing.</li>
<li>You&#8217;re already an expert and want the <span style="text-decoration: underline;">chance to help others</span> reach your level of income.</li>
</ol>
<p>Still don&#8217;t know if network marketing might be your thing?  That&#8217;s okay&#8230; I was skeptical at first too.</p>
<p>But the network marketing business model is built in such a way that you can actually <em><strong>test-run it for a month or two</strong></em> to see if you like it.  If you don&#8217;t like it &#8212; move on to something else.  There are tons of network marketing companies out there, so you&#8217;re bound to find one that will work for you and your lifestyle.</p>
<p>After all, network marketing seems to be the <em><strong>&#8220;best kept secret&#8221; of many successful internet marketing gurus</strong></em> &#8212; maybe it&#8217;s worth looking into.</p>
<h2 style="text-align: center;"><a href="http://www.arvadayates.com/free-coaching/" target="_blank">Learn more about my FREE coaching program&#8230; Click here!</a></h2>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/other-gurus/howgurusmakemoney">How Do Gurus REALLY Make Money?</a> was first posted on November 12, 2009 at 7:26 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Does Browser Compatibility STILL Matter?</title>
		<link>http://imarketingwatch.com/copywriting/does-browser-compatibility-still-matter</link>
		<comments>http://imarketingwatch.com/copywriting/does-browser-compatibility-still-matter#comments</comments>
		<pubDate>Tue, 10 Nov 2009 12:14:56 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Online Mistakes]]></category>
		<category><![CDATA[Testing & Tracking]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[SBI]]></category>
		<category><![CDATA[shopping carts]]></category>
		<category><![CDATA[Site Build It!]]></category>
		<category><![CDATA[Test Results]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[thank you pages]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=744</guid>
		<description><![CDATA[A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion.  I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site it was a complete...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/copywriting/does-browser-compatibility-still-matter">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i27.tinypic.com/wujjw5.jpg" alt="" width="330" height="257" />A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion.  I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site <strong><em>it was a complete mess!</em></strong></p>
<p>Tables were skewed, pictures half covered up, the drop down navigation didn&#8217;t work, etc.</p>
<p>I actually thought this guy was playing a trick on me &#8212; <em><strong>no one would EVER take this site seriously.</strong></em><span id="more-744"></span></p>
<p>When I commented to the client that his little joke was &#8220;very funny,&#8221; I quickly found out that this was no joke.  <span style="text-decoration: underline;">That was his REAL site.</span></p>
<p>After talking to him a few minutes and pulling the site up in other browsers, it didn&#8217;t take too long to figure out that he was having some serious <strong>browser compatibility problems</strong>.  He had built the site for Internet Explorer, and it was a work of art in that browser platform, but it was all messed up on nearly every other browser I tried.</p>
<p>Despite all the advances of internet technology, all browsers are still not created equal when it comes to how your site is viewed.  Browser incompatibility represents a huge challenge for anyone building a website.  Browser compatibility issues can affect your images, JavaScript functions, style sheets, links, navigation, and page layout.</p>
<p><strong><em>AND it can totally kill your website profits and subscription rates!</em></strong></p>
<p>Internet explorer, for example, tries to figure out what you meant to put in your code and fills in the blanks.  In other words, if you&#8217;ve used incorrect HTML code in your webpage, Explorer will try to make the corrections or fill in the blanks resulting in a page layout that may not be what you intended.</p>
<p>So obviously, you&#8217;ve got to address this issue with your website &#8212; <strong>Which can be a total pain in the rear.</strong></p>
<p>Your first stop should be to <strong>check your website in a variety of browsers</strong>.  There&#8217;s three ways you can go about checking browser compatibility:</p>
<blockquote><p>1.  Download and install all those browsers onto your computer and view your website in each browser.  This would be a total pain in the neck and totally unnecessary.</p>
<p>2.  Purchase browser compatibility software or a service.  There are lots of great services out there to choose from if you Google it.  I wouldn&#8217;t suggest this option unless you have a lot of websites or your build websites for your clients.</p>
<p><strong>3.  Use a free service online like <a href="http://browsershots.org" target="_blank">www.browsershots.org</a>.</strong></p></blockquote>
<p>Another thing to keep in mind is that you don&#8217;t really need to check your website in every browser in existence on the planet &#8212; that would be ridiculous!</p>
<p>The last time I checked, <strong>99.2% of internet users only used seven browsers</strong>:</p>
<ul>
<li>Internet Explorer 6- 14.9%</li>
<li>Internet Exploere 7 &#8211; 18.7%</li>
<li>Internet Exploere 8 &#8211; 7.1%</li>
<li>Firefox &#8211; 47.3%</li>
<li>Google Chrome &#8211; 6%</li>
<li>Safari &#8211; 3.1%</li>
<li>Opera &#8211; 2.1%</li>
</ul>
<p>Of course, these numbers change as new browsers come on the market, but it&#8217;s a pretty good place to start.</p>
<p>So I guess that I&#8217;m suggesting that even though technology continues to improve, browser compatibility STILL matters and you should definitely check your websites for compatibility!</p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/copywriting/does-browser-compatibility-still-matter">Does Browser Compatibility STILL Matter?</a> was first posted on November 10, 2009 at 7:14 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Why Don&#8217;t SOME Affiliate Products Sell?</title>
		<link>http://imarketingwatch.com/copywriting/affiliateproducts</link>
		<comments>http://imarketingwatch.com/copywriting/affiliateproducts#comments</comments>
		<pubDate>Wed, 04 Nov 2009 11:44:21 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Clickbank]]></category>
		<category><![CDATA[landing page]]></category>
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		<guid isPermaLink="false">http://imarketingwatch.com/?p=737</guid>
		<description><![CDATA[I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales. Of course she was absolutely certain that the affiliate program was ripping her off &#8212; She&#8217;d actually made sales...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/copywriting/affiliateproducts">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i5.tinypic.com/6bd6o7q.jpg" alt="" width="150" height="192" />I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales.</p>
<p>Of course she was absolutely certain that the affiliate program was ripping her off &#8212; She&#8217;d actually made sales but they weren&#8217;t credited to her affiliate account.</p>
<p>Maybe that was true in her case, I don&#8217;t know, but there are also other factors that could explain here lack of affiliate sales.<span id="more-737"></span></p>
<h2>1.  Does the affiliate sales page convert?</h2>
<p>This is probably the biggest thing that all affiliates should consider before joining because it will have the biggest impact on your bottom line.   Does the sales page for the affiliate product that you want to promote have a good conversion rate?  In other words, how many people who click over to the sales page actually buy the product?</p>
<p>Believe it or not, conversion rates average around 2%&#8230; but I&#8217;ve see affiliate sales pages converting at much, much less.  It&#8217;s not unusual to find affiliate conversion rates in the tank at 0.01%.</p>
<h2>2.  Does the sales page offer &#8220;untracked&#8221; sales?</h2>
<p>Sometimes an affiliate sales page offers prospects other forms of payment that can&#8217;t be tracked to the affiliate who referred them.</p>
<p>For example, if a prospect can order by 800 number, then the affiliate may not get credit for sales they&#8217;ve referred who purchased through that toll free number.</p>
<p>I&#8217;ve seen a lot of Clickbank merchants do this kind of bait and switch thing to affiliates&#8230; let me explain.</p>
<p>The merchant joins Clickbank and sells one of their products through them.  Once they&#8217;re in the Clickbank marketplace and affiliates start promoting them, the merchant switches over to take payments through PayPal, phone, or another payment system and cuts the affiliate out of the sales.</p>
<h2>3.  Is your advertising targeting the right market?</h2>
<p>This is what I think happened to my coaching client&#8230; she was getting plenty of clicks, but they weren&#8217;t people who were interested in actually buying the product she was advertising.</p>
<p>It&#8217;s easy, especially with pay-per-click, to get a lot of people clicking through your ad.  All you have to do is word the ad so that it provokes a lot of clicks.</p>
<p>But clicks aren&#8217;t what really matters in a pay-per-click campaign&#8230; quality clicks are what matter.</p>
<p>That&#8217;s why most PPC experts use negative qualifiers and precise information to weed out all the tire-kickers.  Once you do that and specifically target who will see your ad, you&#8217;ll find that the quality of your clicks and your return on investment (ROI) improves tremendously.  (If you want to learn more about PPC, then I highly recommend <a href="http://www.imarketingwatch.com/ap/perrymarshall.php" target="_blank">The Definitive Guide To Google Adwords</a>!)</p>
<p>In the end, there are probably lots of reasons why some affiliate products don&#8217;t sell, but these are the most common problems that affiliates face.</p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/copywriting/affiliateproducts">Why Don&#8217;t SOME Affiliate Products Sell?</a> was first posted on November 4, 2009 at 6:44 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Only 5 Things People Really Buy?</title>
		<link>http://imarketingwatch.com/copywriting/only-5-things-people-really-buy</link>
		<comments>http://imarketingwatch.com/copywriting/only-5-things-people-really-buy#comments</comments>
		<pubDate>Mon, 02 Nov 2009 12:02:02 +0000</pubDate>
		<dc:creator>Arvada</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
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		<category><![CDATA[preselling]]></category>
		<category><![CDATA[Product Creation]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=471</guid>
		<description><![CDATA[There&#8217;s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on.  It&#8217;s actually really easy when you figure out that there&#8217;s really only five things that people really buy and just about everything fits into one of those five categories. It...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/copywriting/only-5-things-people-really-buy">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i16.tinypic.com/6cnl56h.jpg" alt="" width="145" height="152" />There&#8217;s really no reason to make things complicated when it comes to figuring out what people want, need, and will spend their hard-earned money on.  It&#8217;s actually really easy when you figure out that there&#8217;s really only five things that people really buy and just about everything fits into one of those five categories.<span id="more-471"></span></p>
<p>It doesn&#8217;t matter how great the features are, how awesome your marketing message, or even if your product has all the bells and whistles.  It doesn&#8217;t even matter what your industry is&#8230; At the end of the day, your customers all buy some variation of one of these things:</p>
<ol>
<li>Make more money</li>
<li>Save more time</li>
<li>Make them feel better about themselves</li>
<li>Avoid the frustration of doing things they don&#8217;t want or like to do</li>
<li>Saving or avoid losing money in the future</li>
</ol>
<p><strong> </strong></p>
<p>So now that you know that your customers fit into one of these categories, how can you use that to your advantage?</p>
<p>Easy&#8230; Focus all your energy on selling one of these key points in all your copywriting and keep these five categories in mind as you create new products.</p>
<p>Of course, there are a lot of other factors involved in the entire sales process, but keeping an eye on these five categories and integrating this basic knowledge into your business plan will ultimately help you to make more sales and create products and services that address a need in your industry.</p>
<p>And there&#8217;s your quick tip for today&#8230; there are really only 5 things that people buy.</p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/copywriting/only-5-things-people-really-buy">Only 5 Things People Really Buy?</a> was first posted on November 2, 2009 at 7:02 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>How Does Attraction Marketing Really Work?</title>
		<link>http://imarketingwatch.com/web-20/does-attraction-marketing-really-work</link>
		<comments>http://imarketingwatch.com/web-20/does-attraction-marketing-really-work#comments</comments>
		<pubDate>Thu, 08 Oct 2009 11:30:12 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Attraction Marketing]]></category>
		<category><![CDATA[Online Mistakes]]></category>
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		<guid isPermaLink="false">http://imarketingwatch.com/?p=714</guid>
		<description><![CDATA[The idea of attraction marketing seems to be really making a lot of noise lately.  I can&#8217;t tell you how many of my clients have been asking me about it in the last couple of months &#8212; what is it, does it work, can I do it too? There&#8217;s really no secret. I&#8217;ve been practicing...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/web-20/does-attraction-marketing-really-work">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i14.tinypic.com/dfu4a0.jpg" alt="" width="195" height="138" />The idea of attraction marketing seems to be really making a lot of noise lately.  I can&#8217;t tell you how many of my clients have been asking me about it in the last couple of months &#8212; what is it, does it work, can I do it too?</p>
<p>There&#8217;s really no secret.</p>
<p>I&#8217;ve been practicing attraction marketing for years in my own business.  If you&#8217;re successful, I bet you have too.<span id="more-714"></span></p>
<p>So here&#8217;s the big secret&#8230; Attraction marketing is any marketing strategy designed to &#8220;attract&#8221;  people who are interested in your products, services, or business to you or your website like a magnet.</p>
<p>Frankly, I think  attraction marketing and pre-selling are pretty much the same thing.</p>
<p>The idea is that you don&#8217;t want to SELL people your wares.  People hate to be &#8220;sold,&#8221; but they love to buy stuff when it hits their hot buttons and the buying experience is pleasurable.</p>
<p>In my mind, attraction marketing really comes in two parts&#8230; attracting interested people and enticing them to buy.  Let&#8217;s talk about each one separately.</p>
<h2>1.  Attracting Interested People</h2>
<p>The key to making a good living with your business, no matter what business you&#8217;re in, is to get your business in front of people who are interested in buying what you have to offer.  The more interested people who see what you&#8217;ve got, the more money you&#8217;re going to make &#8212; simple as that.</p>
<p>In the online world, there are lots and lots of easy ways to do that:</p>
<ul>
<li>Write great keyword rich content that attracts interested people through search engines.</li>
<li>Write articles that will interest your target audience.</li>
<li>Create videos that will attract interested people.</li>
<li>Offer a free ebook, ecourse, or report to your target audience (lead capture).</li>
<li>Advertise your free offer, rather than your products, services, or business.</li>
</ul>
<p>You want to help interested people find you, but you don&#8217;t want to sell them.</p>
<p>You can practice attraction marketing in the offline world as well:</p>
<ul>
<li>Advertise a free offer on your website in newpapers, signs, flyers, billboards, etc.</li>
<li>Create and advertise a recorded message about your business or products.</li>
<li>Put a sign on your car.</li>
<li>Use your own products publicly.</li>
</ul>
<p>The essence of attraction marketing is that you want to give people who are interested in your products, services, or business a reason to be attracted to you and do it in a completely non-threatening way.</p>
<h2>2.  Enticing People To Buy</h2>
<p>First of all, you&#8217;ve got to get the dollar signs out of your eyes.  Too many people operate their business like a used car salesman.</p>
<p>Let me draw you a picture and you&#8217;ll see what I mean.</p>
<p style="padding-left: 30px;">As you&#8217;re driving up on a car lot, you notice a group of salesmen sitting together near the entrance.  As your car turns in, all the salesmen turn towards you and you see the cold glint of dollar signs in their eyes.</p>
<p style="padding-left: 30px;">You flinch just a little, but still find a parking spot and stop the car.</p>
<p style="padding-left: 30px;">As you get out of the car, you notice that the salesmen are urgently talking amongst themselves until one of them puts on one of those fake smiles and starts walking towards you while the others quickly disperse.</p>
<p style="padding-left: 30px;">&#8220;Hey what kind of car are we looking to buy today?&#8221;</p>
<p>YUK!  I hate that so much that I actually refuse to talk to sales people and make my husband deal with them.</p>
<p>No one likes to be treated that way in any situation.</p>
<p><a href="http://33a12ipe8kpfsb5qenotkubqbs.hop.clickbank.net/" target="_blank"><img class="alignright" src="http://www.attraction-marketing-blueprint.com/images/book-cover-smaller.jpg" alt="" width="150" height="210" /></a>But if you&#8217;re hard selling everyone who visits your website, then you&#8217;re acting like that money-hungry used car salesman and driving potential customers away.</p>
<p>You&#8217;ve heard it before, people buy from other people that they like and trust.</p>
<p>Your job is to give people the things that will attract them to your business, build a relationship with them, and then gently recommend your products, services, or business when they show an interest.</p>
<p>That&#8217;s the essence of attraction marketing.</p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/web-20/does-attraction-marketing-really-work">How Does Attraction Marketing Really Work?</a> was first posted on October 8, 2009 at 6:30 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Top 3 Fatal Mistakes Network Marketers Make Online</title>
		<link>http://imarketingwatch.com/network-marketing/top3-network-marketing-mistakes-online</link>
		<comments>http://imarketingwatch.com/network-marketing/top3-network-marketing-mistakes-online#comments</comments>
		<pubDate>Tue, 06 Oct 2009 11:38:15 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Network Marketing]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=699</guid>
		<description><![CDATA[A lot of people in network marketing are desperate to start making money in their MLM business.  Many are sold a bill of goods when they&#8217;re recruited about how &#8220;the products will sell themselves&#8221; and that network marketing is an easy way to make money, especially when you build your business through the use of...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/network-marketing/top3-network-marketing-mistakes-online">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i41.tinypic.com/2rgkm0j.jpg" alt="" width="144" height="119" />A lot of people  in network marketing are desperate to start making money in their MLM business.  Many are sold a bill of goods when they&#8217;re recruited about how &#8220;the products will sell themselves&#8221; and that network marketing is an easy way to make money, especially when you build your business through the use of the internet.</p>
<p>Well, here&#8217;s a wake-up call &#8212; there is no easy money and you KNOW that.<span id="more-699"></span></p>
<p>Don&#8217;t get me wrong, network marketing is a great way to leverage your time and effort to build a solid business that earns a lot of money for you and everyone on your team, but it doesn&#8217;t just magically happen.  You&#8217;re going to have to do some work to make your dream a reality, just like any other home business.</p>
<p>And that&#8217;s where a lot of network marketers go off the rails.</p>
<p>Things don&#8217;t happen as quickly as they would like and they start getting desperate to start bringing some money into their business.  After about the first month, when the sales aren&#8217;t happening and they&#8217;ve tried to recruit everyone they know, newer network marketers get into a panic and make fatal mistake number one.</p>
<h2>Fatal Mistake #1:  Looking For A Magic Bullet</h2>
<p>I guess it&#8217;s human nature to believe that if you could just find that one tool or special system you could sponsor hundreds of people into your business and sell thousands of dollars worth of product.</p>
<p>The truth is that there are some really great marketing strategies, tactics, and tools that will help you in your business &#8212; but there is no &#8220;magic bullet.&#8221;</p>
<p>If you want to learn to prospect online, then you need to learn some basic internet marketing skills.</p>
<p>Once you learn the skills, then you need to actually apply them to your business, measure the results, and tweak your strategies when necessary.</p>
<p>The problem with looking for a &#8220;magic bullet&#8221; is that a lot of newer network marketers will jump from strategy to strategy, spending a ton of money along the way, looking for  a way to make quick, easy money.  Few, if any, stick with a strategy long enough to see the results.</p>
<p>The only people getting rich from &#8220;magic bullets&#8221; are the people selling them.</p>
<h2>Fatal Mistake #2:  OVER Promoting Affiliate Products</h2>
<p>Spend a little time in online network marketing circles you&#8217;ll immediately figure out that the majority of people aren&#8217;t trying to get people involved in their network marketing business, they&#8217;re trying to sell them affiliate products.</p>
<p>What&#8217;s even worse is that those same network marketers will recommend product &#8220;A&#8221; today, product &#8220;B&#8221; tomorrow, and product &#8220;C&#8221; next week &#8212; and all three products to the exact same thing!</p>
<p>Let me clarify something here &#8212; There&#8217;s nothing wrong with occasionally mentioning an affiliate product or even promoting a product that you&#8217;ve used and found very useful to other network marketers.  That&#8217;s one of the benefits of connecting with others in your industry.</p>
<p>What I&#8217;m talking about here are network marketers who are desperately trying to supplement their income by bombarding others with affiliate offers.  When you see any network marketer doing this, it tells you three things:</p>
<ol>
<li>They aren&#8217;t doing nearly as well in network marketing as they would like you to believe.</li>
<li>They really have no idea how to effectively market their products or opportunity online.</li>
<li>They are only after your money and will probably treat you the same way if you allow them to sponsor you.</li>
</ol>
<p>How could you ever trust the advice of an upline who conducted business like this?</p>
<p>Personally, I couldn&#8217;t.</p>
<h2>Fatal Mistake #3:  Lack of Focus on Core Business</h2>
<p>Many of the network marketers that we talked about above who were over promoting affiliate products spend a lot of time, energy, money, and effort promoting those affiliate programs.</p>
<p>That&#8217;s energy that they aren&#8217;t putting into their network marketing business and they probably aren&#8217;t earning too many affiliate commissions either &#8212; especially since everyone seems to be promoting the same affiliate programs.</p>
<p>If your core business is a network marketing business, you should be spending the majority of your time promoting your products and your opportunity.  If you&#8217;re running your network marketing business properly, then you&#8217;ve always got prospects to talk to in every step of your marketing process &#8212; even if you do a lot of it on autopilot.</p>
<p>It takes time and focus to build a solid network marketing business.  But you&#8217;re watering down your efforts when you spend too much time marketing affiliate programs.</p>
<p>Focus on your core business and you&#8217;ll have a lot more success.</p>
<p>So there you have it &#8212; <strong>My Top 3 Fatal Mistakes Network Marketers Make Online</strong>.</p>
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<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/network-marketing/top3-network-marketing-mistakes-online">Top 3 Fatal Mistakes Network Marketers Make Online</a> was first posted on October 6, 2009 at 6:38 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Pricing Your Products To Compete For Massive Sales</title>
		<link>http://imarketingwatch.com/product-creation/pricingproducts</link>
		<comments>http://imarketingwatch.com/product-creation/pricingproducts#comments</comments>
		<pubDate>Tue, 29 Sep 2009 11:05:32 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Product Creation]]></category>
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		<category><![CDATA[creating ebooks]]></category>
		<category><![CDATA[info product creation]]></category>
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		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=693</guid>
		<description><![CDATA[One of the most difficult challenges you&#8217;ll face as an online entrepreneur is pricing your products.  It&#8217;s difficult to strike a balance between pricing it high enough to make a good profit and low enough to make sales. Lowering Your Price To Compete This is a strategy that a lot of product owners mistakenly try...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/product-creation/pricingproducts">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i40.tinypic.com/24pdyix.jpg" alt="" width="210" height="213" />One of the most difficult challenges you&#8217;ll face as an online entrepreneur is <strong>pricing your products</strong>.  It&#8217;s difficult to <span style="text-decoration: underline;">strike a balance</span> between pricing it high enough to make a good profit and low enough to make sales.</p>
<h2>Lowering Your Price To Compete</h2>
<p>This is a strategy that a lot of product owners mistakenly try in order to increase sales and gain more customers.  It sounds right &#8212; lower your price so that your product is less expensive than your competition.</p>
<p>Unfortunately, <strong>this strategy almost never works </strong>and will actually <em><strong>result in fewer sales, not more</strong></em>.<br />
<span id="more-693"></span><br />
People don&#8217;t necessarily buy the cheapest product.  They usually buy the product that appears to be <span style="text-decoration: underline;">the best value for their money</span>.</p>
<p>In addition, lowering your prices means less profit.  Earning less profits per sale may mean that you have a hard time keeping your business afloat.</p>
<p>Here&#8217;s a <span style="text-decoration: underline;">better strategy</span> for pricing your products:</p>
<h2>1.  Remain Competitive</h2>
<p>You may not want to be the lowest priced product in your niche, but you do want to be competitive.  Take a look at the competition and what they&#8217;re offering.</p>
<p>You can&#8217;t price your product in a vacuum.</p>
<p>You&#8217;re competitors will <strong>help to guide</strong> you in your own pricing strategy.  You can take a look at the most expensive competitors and the bargain basement competitors and get a pretty good feel for <span style="text-decoration: underline;">what the market will bare</span> in your industry or niche.</p>
<p>Once you know what your competition is doing, it will be easier to create a pricing strategy that gains a share of the market and creates sales.</p>
<h2>2.  Create A Perception Of High Value</h2>
<p>The best way to compete on price is to <strong>create a higher perceived value</strong> of your products compared to your competition.</p>
<p>You may even be able to charge significantly more for your product if you can prove to your potential customers that <span style="text-decoration: underline;">your product is better</span> than anything else on the market.</p>
<p>The best way to create a higher perceived value is to <strong>pile on the bonuses</strong>.</p>
<p>Your product may be priced at $97 when the rest of the competition is priced at $47, but if you offer bonuses worth an additional $2,000 you&#8217;ll be able to easily convince potential customers that your product is superior.</p>
<p><em><strong>Perception is everything. </strong></em></p>
<h2>3.  Test Prices</h2>
<p>One of the best ways to price your products to compete for massive sales is to <span style="text-decoration: underline;">test different price points</span>.  There are software products that run on your server that will allow you to test different prices &#8212; and they&#8217;re well-worth the money.</p>
<p>You&#8217;d be surprised how often you can actually charge a lot more for your product than you&#8217;d expect.</p>
<p>The idea is to find that <em><strong>&#8220;sweet spot&#8221;</strong></em> where you&#8217;re <span style="text-decoration: underline;">maximizing profits</span>, not necessarily sales.</p>
<p>Here&#8217;s an example:  Let&#8217;s say that you can sell 100 ebooks for a $10 dollar profit on each and make $1,000.  You test out different price points and find that you can also sell the same ebook for $50 profit, but you only sell 50 of them instead of 100.  In the first scenario, you&#8217;ve made $1,000.  At the higher price, you actually<em><strong> profit $2,500!</strong></em></p>
<p>Testing is the best way to find the &#8220;sweet spot.&#8221;</p>
<p>In the end, it&#8217;s important to remember that buyers are always much more interested in getting <span style="text-decoration: underline;"><strong>the best value for their money</strong></span> rather than the cheapest product.  Knowing that is how you go about <strong>pricing your product to compete for massive sales.</strong></p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/product-creation/pricingproducts">Pricing Your Products To Compete For Massive Sales</a> was first posted on September 29, 2009 at 6:05 am.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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		<title>Copywriting Pixie Dust</title>
		<link>http://imarketingwatch.com/copywriting/copywriting-pixie-dust</link>
		<comments>http://imarketingwatch.com/copywriting/copywriting-pixie-dust#comments</comments>
		<pubDate>Fri, 25 Sep 2009 18:19:28 +0000</pubDate>
		<dc:creator>Arvada Yates</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://imarketingwatch.com/?p=684</guid>
		<description><![CDATA[Last week I spent several days working on copywriting and putting together some new marketing campaigns.  Doing that much pure writing always makes me take special notice the kinds of things that others are putting out there. And that&#8217;s what led to this quick marketing tip. I came across a really well-written sales letter that...</p><p><strong><a class="more-link" href="http://imarketingwatch.com/copywriting/copywriting-pixie-dust">Read the rest of this entry</a></strong></p>


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			<content:encoded><![CDATA[<p><img class="alignright" src="http://i39.tinypic.com/2sbx5p5.jpg" alt="" width="136" height="191" />Last week I spent several days working on <strong>copywriting</strong> and putting together some <span style="text-decoration: underline;">new marketing campaigns</span>.  Doing that much pure writing always makes me take special notice the kinds of things that others are putting out there.</p>
<p>And that&#8217;s what led to this <em><strong>quick marketing tip</strong></em>.<br />
<span id="more-684"></span><br />
I came across a really well-written sales letter that did a terrific job of selling the product&#8230; If you actually took the time to read the words.  I doubt that anyone would actually take the time to read this sales letter because it was BORING.</p>
<p>The copywriting was really good, except that <em><strong>it lacked all the &#8220;magic&#8221;</strong></em> that makes a sales letter exciting and easy to read on a computer screen.</p>
<p>And so here&#8217;s my <strong>quick tips</strong> for making your next sales letter exciting and easy to read:</p>
<ul>
<li>Include images, especially <strong>pictures of smiling people</strong>.</li>
<li>Use <span style="text-decoration: underline;">lots of bullets</span> to break things up.</li>
<li>Make your bullets into small gifs instead of the standard bullet.  It just looks more professional.</li>
<li><strong>Limit your font colors</strong> to a couple.  At most I only use three:  black, blue and red.</li>
<li>Sprinkle a little &#8220;pixie dust&#8221; on your sales letter when you&#8217;re done.</li>
</ul>
<h2>Pixie Dust?</h2>
<p>That&#8217;s what I call it anyway.  Here&#8217;s the idea&#8230;</p>
<p>When I finish a sales letter or promotional piece, I go through the piece and read it to myself.  Wherever there&#8217;s a place in the copy that should have a little more emphasis, I bold, underline, or italicize the text.</p>
<p>On rare occasion, I might even add a highlight to the text, but not often.</p>
<p>I like to add the &#8220;pixie dust&#8221; because I think that it will <strong>highlight the important parts of my letter</strong> for those people who scan websites.</p>
<p>But be careful no to overdo it.  Too many bolds and underlines are just plain annoying.  You also have to be cautious when using italicized text&#8230; If the font is too small it&#8217;s really hard to read.</p>
<p>So there you are &#8212; <em><strong>copywriting pixie dust!</strong></em></p>


<p>No related posts.</p><hr style="border-top:black solid 1px" /><a href="http://imarketingwatch.com/copywriting/copywriting-pixie-dust">Copywriting Pixie Dust</a> was first posted on September 25, 2009 at 1:19 pm.<br />©2011 "<a href="http://imarketingwatch.com">iMarketingWatch.com</a>". Use of this feed is for personal non-commercial use only. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. Please <a href="http://www.imarketingwatch.com/contact">contact me</a>.<br />]]></content:encoded>
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