This is #3 in series of posts on subscriber expectations. Previous articles here: Part 1, Part 2.
As discussed recently, properly setting expectations for subscribers before they sign up and immediately after they do so helps you deliver the kind of better experience that leads to more responsive, more deliverable email marketing campaigns.
But that subscriber experience doesn’t occur in just a single moment. And expectations can change over time.
How do you make sure the expectations you worked so hard to set in your opt-in form and on your thank you page don’t fade after subscribers have been on your list for a while?
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Tagged with: Email Marketing
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Create Subscriber Expectations Over Time: This is #3 in series of posts on subscriber expectations. Previous art.. http://tinyurl.com/npry26
This comment was originally posted on Twitter
Create Subscriber Expectations Over Time: This is #3 in series of posts on subscriber expectations. Previous art.. http://tinyurl.com/npry26
This comment was originally posted on Twitter