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Tagged with: autoresponders • Email Marketing
Filed under: Email Marketing • Online Mistakes • Other Gurus • Podcasts
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Would the sequence (chronology and content) be the same if the freebie was a software trial download instead of a report?
Gina
Hi Gina!
I think behind the sequence would be pretty much the same, but you might have to customize it a little for software. In other words, the way I do my sequences is to try to only send subscribers messages if I have something to say that will help them out and help build that relationship.
So a software sequence could look something like this:
Day 1: Here’s your trial software download
Day 2: Were you able to download the free trial?
Day 3: Did you have any problems downloading/installing the software?
Day 6: Now that you’ve had time to download the free trial, what do you think of the software? You could also include testimonials of what others thought of the software in this one.
Day 8: Start sending out articles that expand on how to use the software, unusual ways that others have used it, results that others have gotten while using it, etc.
Hopefully that makes sense!
Yes, that’s exactly what I was looking for.
Thank you so much!
Gina
Auto responder….
Figuring out which one fit my idea of needs best was not too hard, but getting something actually going is a challenge.
My shortage is time….there are so many different tasks that I have tried to take on while building my IM blog (and business). I know the saying, the money is in the list… I understand the importance of the above tips, but again it is setting up all the messages that need to go out in a good series. For myself this is probably my highest priority, develop a free product, develop the email series and begin to build that list.
Cheers!
Jeromy (AKA Hillbilly)
I’m totally with you on that time thing! There just aren’t enough hours in the day to get everything done!