Comments on: Copywriting for Short Attention Spans

By: Arvada

Arvada — Fri, 22 May 2009 19:49:48 +0000

You know Eddie, statistics prove that those LONG sales letters convert better than the short ones. My own testing proves it out too, believe it or not.

I think it comes down to breaking the copy up with things that keep you interested like video, pictures, bullets, testimonial boxes, etc.

Maybe if the copy feels too long it means that it’s poorly written?

By: Tokie1

Tokie1 — Fri, 22 May 2009 13:37:17 +0000

RT @tweetmeme Copywriting for Short Attention Spans : iMarketingWatch.com http://bit.ly/kVq0L

This comment was originally posted on Twitter

By: Eddie W Gillespie

Eddie W Gillespie — Fri, 22 May 2009 13:36:08 +0000

I too am bad to just quickly scan sites, sales letters, etc to get to the point and save valuable time. I personally believe that most sales letters and sales pages are MUCH too long-winded. People would get much better results if they would just get to the point and leave all that hype and bs. I have left MANY of these letters unread due to the fact that they were just TOO long and boring.

By: marketarticles

marketarticles — Fri, 22 May 2009 11:49:04 +0000

Copywriting for Short Attention Spans: Copywriting for short attention spans is always going to be a considerati.. http://tinyurl.com/pol9sd

This comment was originally posted on Twitter

By: arvadayates

arvadayates — Fri, 22 May 2009 11:48:42 +0000

Copywriting for Short Attention Spans: Copywriting for short attention spans is always going to be a considerati.. http://tinyurl.com/pol9sd

This comment was originally posted on Twitter