Copywriting for short attention spans is always going to be a consideration… no matter what you happen to be writing.
I’m guilty of it and I bet you are too.
I regularly scan through sales letters, website copy, articles, etc. so I can quickly get to the meat of the matter and move on.
That’s why it’s important to keep that in mind in all your writing. Sherice Jacob wrote an interesting article on the subject for Copyblogger called, “How to Write Copy for Short Attention Spans” that addresses the things you need to do to get your reader’s attention when you are writing your own sales material.
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Copywriting for Short Attention Spans: Copywriting for short attention spans is always going to be a considerati.. http://tinyurl.com/pol9sd
This comment was originally posted on Twitter
Copywriting for Short Attention Spans: Copywriting for short attention spans is always going to be a considerati.. http://tinyurl.com/pol9sd
This comment was originally posted on Twitter
I too am bad to just quickly scan sites, sales letters, etc to get to the point and save valuable time. I personally believe that most sales letters and sales pages are MUCH too long-winded. People would get much better results if they would just get to the point and leave all that hype and bs. I have left MANY of these letters unread due to the fact that they were just TOO long and boring.
RT @tweetmeme Copywriting for Short Attention Spans : iMarketingWatch.com http://bit.ly/kVq0L
This comment was originally posted on Twitter
You know Eddie, statistics prove that those LONG sales letters convert better than the short ones. My own testing proves it out too, believe it or not.
I think it comes down to breaking the copy up with things that keep you interested like video, pictures, bullets, testimonial boxes, etc.
Maybe if the copy feels too long it means that it’s poorly written?