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A few weeks ago I was talking to a client about his website and had agreed to take a brief look at it to give my overall opinion. I happened to be on my Mac and using the Safari browser at the time, and when I clicked on to the site it was a complete mess!
Tables were skewed, pictures half covered up, the drop down navigation didn’t work, etc.
I actually thought this guy was playing a trick on me — no one would EVER take this site seriously. Read the rest of this entry
Increase your sales — That’s the one sure way to increase your overall income and many online businesses struggle with the whole idea of increasing sales. That’s why I’ve put together a quick and dirty list of some top notch strategies to increase your sales. Read the rest of this entry
Recently, I began promoting a Clickbank affiliate product that claimed to have a conversion rate of 1 in 16. This product was owned by a reputable entrepreneur and showed documentation that “proved” the conversion rate that they claimed.
As an affiliate, it looked like a good deal.
Just send targeted visitors to the sales page and make one sale for every sixteen or so visitors you send them.
So, I started working on my affiliate marketing campaign for the product. In this case, I decided to use pay per click(PPC) to promote it. Here’s why I started with PPC:
Read the rest of this post at www.The-Affiliate-Directory.com (one of my other blogs)
It’s not unusual to have that *gasp* moment when you get the bill for your first pay-per-click campaign… especially if you didn’t do your homework first.
Running up a pretty substantial bill with poor results isn’t hard to do… but most newbies don’t do it on this scale:
“I am very new to this google adsense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00? Oh my GOD, how could this happen? PLEASE HELP! This is a mistake! Please fix this problem and remove this cost of almost $30,000.00 from my account. I don’t have that kind of money. I’m a single mom and I’m not even working. Please help. I look forward to your response to my request.”
The quote above came from a Google AdWords Help thread and illustrates just how easy it is to get in trouble with PPC.
Do you really know what kind of targeted traffic your website attracts? I bet you think you know exactly who your audience is… but does your vision of who comes to call at your site live up to the reality?
You might be surprised, if you knew.
I found a really great website that will allow you to get a really interesting view of your targeted traffic, how much money they make, what kinds of things your audience is interesting in, other sites that they visit, etc., and all that information is provided for free.
The site is called Quantcast. Check it out, you might find it a real eye-opener!
What’s even better is that you can also use their tools to check out the targeted audience of your competition! It’s awesome!
