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It’s been a big pet peeve of mine for awhile now. The majority of self-declared internet marketers are messing up Twitter for the rest of us!
Twitter is an awesome tool for connecting with people personally and professionally. You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.
I love it and I’m becoming a total Twitter addict.
Glenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours. I completely disagree with Glenn, although I understand the sentiment.
The problem with the Republicans is that they need a better marketing strategy.
Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.
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For those not familiar with Twitter, one of the keys to success in marketing through Twitter and other social media is accumulating a list of followers.
Your followers represent the people who are interested in you, your business, or your product. For the most part, it’s very similar to email or RSS subscribers.
With Twitter, there’s often a reciprocation of following. In other words, “If you follow me, I’ll follow you.”
Personally, I don’t always follow everyone that’s following me… it depends on what kinds of things that they post to their account. On the other hand, I don’t expect that everyone that I follow to reciprocate and follow me either.
You probably never really thought about all the pre-selling tools that are available to today’s online entrepreneur, but technology makes it possible to connect with your potential customers in tons of new ways!
I’ve written about what pre-selling is before, so I won’t go into the details again. Here’s a short definition to make sure we’re all on the same sheet of music:
In the online world, pre-selling is the art of warming up your visitors, building trust, and putting them in the frame of mind that they want to do business with you.
If you need a more in depth explaination, check out the article, “What is Pre-Selling?”
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Complete hype. You now that, but that’s what got my attention in the first place when I was browsing the Warrior Forum yesterday.
So of course I clicked on the forum post and found out that the post was meant to be sarcastic. Then I started reading the responses from other Warriors and was completely appalled with the lack of integrity of some of the posters. The video below is my rant on the subject: Read the rest of this entry
