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Link building is one of the most important aspects of search engine optimization that you can undertake for your website. The number and quality of inbound links to your website (your link profile) accounts for 7 out of 10 of the most important factors in determining your search engine rankings according to a report published by SEOmoz.
Here are the top 10 factors with the ones related to links highlighted:
If you use the Google Search Engine (and who on the planet doesn’t?) then you’ve probably noticed the sitelinks that often appear under the first organic search result. I’ll be the first to admit that I didn’t have the first clue why those links popped up from time to time.
Luckily for me, one of my Twitter friends passed on the URL to a really great article by Eric Lander that explains Google Sitelinks in great detail. Apparently Eric has done a great deal of research into the subject, and he detailed his research, including a number of theories, examples, and best practices that I think we all can seriously benefit from.
Eric made it pretty interesting, even for those of us much less versed in the search engine industry. Take a look…
When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.
For a lot of websites, this number can look very good until you dig a little deeper and find out what your bounce rate is. A bounce is when a visitor lands on a page on your website and never clicks through to any other pages before leaving. Therefore it follows that a bounce rate is the percentage of website visitors who land on one of your pages and then leave without going any deeper into your website.
Unless you’re talking about a landing page that’s designed for a specific purpose, like sending visitors to an affiliate website, then a website that has a high bounce rate is highly undesirable. I don’t know about you, but I want my unique visitors to come on in to my website, take their coats off, and stay awhile. I want them to click around and visit several of my pages, subscribe to my ezine, make some comments on my blog, and generally make themselves at home.
I’m betting that you feel the same way.
The July Issue of Answers eMagazine is finally out and available for your enjoyment (at least I hope you enjoy it!)
In this month’s issue we’ll discuss link trading and find out if it’s worth spending your time on, talk about a killer way to increase your article revenue, and point out some ways that you can actually market your business while helping your child’s school at the same time.
In addition, I also recently joined Dan Lok’s Insiders Club, so there’s a full review of that little gem as well. You can get your copy of this months issue anytime at:
http://www.imarketingwatch.com/answers/july2008.pdf
On a personal note…
The last couple of weeks have been a little rough, but thanks to your many well-wishes and a little help from above I’m well on my way to a full recovery. Thanks for your concern!
Keywords are important to affiliates, whether you realize it or not. You need the right keywords in the right keyword density in order to rank highly in search engines, write great articles, or create great ppc ads.
I’ve provided you with a more indepth explanation of keywords and a keyword density tool so that you can use your keywords more effectively in your affiliate marketing.
