PPC Archives

Why Don’t SOME Affiliate Products Sell?

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I was coaching a new client yesterday who told me a story about how she had spent thousands of dollars on pay-per-click advertising for an affiliate product that she was promoting, yet yielded absolutely no sales.

Of course she was absolutely certain that the affiliate program was ripping her off — She’d actually made sales but they weren’t credited to her affiliate account.

Maybe that was true in her case, I don’t know, but there are also other factors that could explain here lack of affiliate sales. Read the rest of this entry

Clickbank Code Un-Review Plus Sneak Peak

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As many of you have already figured out, I’ve been out of my office and out of touch for several weeks because of family business.  Now that I’m back, I’ve been completely overwhelmed with advertising and information about a new product that came out over the summer called The Clickbank Code.

So… of course I started checking into it.

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Affiliate Marketing: Beware False Conversion Rates

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Recently, I began promoting a Clickbank affiliate product that claimed to have a conversion rate of 1 in 16.  This product was owned by a reputable entrepreneur and showed documentation that “proved” the conversion rate that they claimed.

As an affiliate, it looked like a good deal.

Just send targeted visitors to the sales page and make one sale for every sixteen or so visitors you send them.

So, I started working on my affiliate marketing campaign for the product.  In this case, I decided to use pay per click(PPC) to promote it.  Here’s why I started with PPC:

Read the rest of this post at www.The-Affiliate-Directory.com (one of my other blogs)

Republicans Need Better Marketing

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Basic RGBGlenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours.  I completely disagree with Glenn, although I understand the sentiment.

The problem with the Republicans is that they need a better marketing strategy.

Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.

Read the rest of this article at http://www.Politegrity.com

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$30,000 PPC Nightmare

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It’s not unusual to have that *gasp* moment when you get the bill for your first pay-per-click campaign… especially if you didn’t do your homework first.

Running up a pretty substantial bill with poor results isn’t hard to do… but most newbies don’t do it on this scale:

“I am very new to this google adsense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00?  Oh my GOD, how could this happen?  PLEASE HELP!  This is a mistake!  Please fix this problem and remove this cost of almost $30,000.00 from my account.  I don’t have that kind of money.  I’m a single mom and I’m not even working.  Please help.  I look forward to your response to my request.”

The quote above came from a Google AdWords Help thread and illustrates just how easy it is to get in trouble with PPC.

That’s why newbies should do their homework before they dive into the deep end of the pool!

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