Other Gurus Archives

When A Guru Loses It… And Takes It Out On His List

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I subscribe to a lot of lists in the online business and marketing world as well as competing newsletters in my various niches. I do it so that I can keep on top of what’s going on with my competition, the various industries I’m involved in, and the internet in general… and I suggest that you do it too because it can be very enlightening at times.

I had one of those enlightening moments this weekend where one of the self-proclaimed gurus of internet marketing completely lost it with his list, alienated his subscribers, and probably lost a lot of folks.

Let me set up the story for you and explain how he could have avoided the whole thing…

Read the rest of this entry

Why I’m NOT on the ‘Traffic Secrets’ Bandwagon

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Traffic Secrets 2.0I can’t believe how many email messages that I’ve received regarding the new Traffic Secrets 2.0 course due out today at noon… it’s completely ridiculous!

But then again, that’s why John Reese makes so much money with his product launches.

I have gotten every kind of email you can image — everything from the “buy this from me and I’ll give you all these bonuses” to “I’m above all this, but buy it from me anyway” to the pre-written email messages in the affiliate area of the Traffic Secrets website.

Since Traffic Secrets is giving away 51% commission on the course (and there is a pretty heafty pricetag), it’s no wonder that so many affiliates are trying to cash in on a huge payday when it releases.  But I really wonder how many affiliates are going to make any sales… aside from the sale that the affiliate buys himself (or herself). Read the rest of this entry

Do your customers hit the back button right before they buy?

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Back buttonI recently went to a small business membership website aimed at showing people how to maximize their online sales.  I’d heard that the site was really great and I planned to join… only I didn’t. 

Three specific things turned me off about the monthly subscription and made me think that this membership website really wan’t all it was cracked up to be. 

So… I hit the back button.

Are you making these three small business mistakes? Read the rest of this entry

What’s With Dan Kennedy’s Blog?

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Okay, I hate to criticize a marketing guru like Dan Kennedy… after all, he is touted as being THE MAN by tons of marketing types who really know their business… but what’s with his blog? Read the rest of this entry

Landing Pages and Your Email Marketing Campaign

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Marc Kline has written a really great article called “3 Tips to Optimize Your Email Landing Pages” where he talks about the importance of landing pages to the overall success of your email marketing campaign that you should really take a look at… Especially if you run an email marketing campaign of your own. 

After reading the article, I started looking at my own campaigns with a fresh eye and found some definite improvements to my own landing pages that I could implement.

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