Other Gurus Archives

Affiliate links on TwitterA lot of internet marketers and businesses spend a lot of time on Twitter… everyone knows that.  It kind of seems like common sense to me that they wouldn’t do that if they weren’t promoting their businesses in some way… Right?

I came across an article written by Steve Hodson over at The Inquisitr called Is Twitter the next affiliate link hunting ground? In the article Steve talks about someone who placed an Amazon affiliate link in one of his Twitter posts using one of the “tiny link” services.

Apparently, it kind of ticked him off. Read the rest of this entry

Link building is one of the most important aspects of search engine optimization that you can undertake for your website.  The number and quality of inbound links to your website (your link profile) accounts for 7 out of 10 of the most important factors in determining your search engine rankings according to a report published by SEOmoz.

Here are the top 10 factors with the ones related to links highlighted:

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Answers eMagazineThe December edition of Answers eMagazine arrives on virtual newstands today. This month’s cover story is, “Santa: Your Marketing Guru.” It’s a cute article written by a contributing author, but I’m not really digging the whole Santa-as-a-marketing-guru-thing.

I think Santa is really just a pawn in an evil plot designed by marketers all over the world to get our money.

Santa’s Rotten Kid Problem

How many parents go out and buy gifts in the name of “Santa” just so that their children will get exactly what they asked the fat guy for when they sat on his lap two weeks prior?

Especially parents who have rotten kids! You know… the one’s that deserve and get coal in their stockings.

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If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.

Overlooked Way #1 – An Upsell:

If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.

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Harry Potter and the Half Blood PrinceI have to admit, I was really looking forward to Harry Potter and The Half-Blood Prince – due out in November 2008… That was until I heard the astounding news that the Warner Brothers Studio was pushing it back until July 2009.

I call this astounding news because the only reason that I’ve heard sited for bumping it back was so that the studio could make more money.

In other words, they made a killing on The Dark Knight and so they didn’t need a big blockbuster this fall to end out the year… so why not push it back so that they can seed their profits for next year? In addition, the kids are out of school and movies are more accessible to them, and they’ve also got the DVD/Christmas season release to consider.

HUGE mistake.

Let me tell you why I think the studio has really messed up on this one…
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