Other Gurus Archives

It’s been a big pet peeve of mine for awhile now.  The majority of self-declared internet marketers are messing up Twitter for the rest of us!

Twitter is an awesome tool for connecting with people personally and professionally.  You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.

I love it and I’m becoming a total Twitter addict.

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Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

  • A headline must capture the attention of your prospect.
  • A headline must tell your prospect what’s in it for him.
  • A headline must deliver a complete, immediately understandable message.
  • A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

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The Insider Secrets to Marketing Your Business on the Internet Version 2009 Review

According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step. Read the rest of this entry

Basic RGBGlenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours.  I completely disagree with Glenn, although I understand the sentiment.

The problem with the Republicans is that they need a better marketing strategy.

Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.

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Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.

I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.

When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.

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