Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

• A headline must capture the attention of your prospect.
• A headline must tell your prospect what’s in it for him.
• A headline must deliver a complete, immediately understandable message.
• A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

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According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step. Read the rest of this entry

Glenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours.  I completely disagree with Glenn, although I understand the sentiment.

The problem with the Republicans is that they need a better marketing strategy.

Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.

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Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.

I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.

When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.

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A few days ago I was lurking on a popular marketing forum where someone asked for autoresponder tips and what they should include in that first autoresponder message after someone signs up for a report.  Apparently, this person already had the rest of the messages pre-written through PLR or some other means and they just didn’t know what to write in that first email.

Surprisingly, one particular person answered the call for help by posting a very long sales letter type email template where they repeatedly asked to be whitelisted, were told that they would be receiving many more messages about a particular product, and where they were given a very detailed pitch for their product.

This template was just dripping with pushy salesmenship.

But the guy who posted it claimed that it worked very well for him… go figure!  What do I know?

Anyway, the post prompted me to create a post of my own where I outline how I usually go about the whole autoresponder/free report thing…  As you might imagine, I go about things a little differently.

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I found someone who actually took the time to explain exactly how you can save YouTube videos on your own computer without installing any kind of software.

Okay, I know what you’re thinking… why in the world would I want to save a silly YouTube video?

For your Swipe File of course!

There are all kind of really good videos people put together that you can use as the inspiration for your own videos.  And the best part is that putting YouTube videos in your own personal swipe file is sooo easy.  Here’s the post that shows you how:

Save YouTube Videos

Quick and easy… just the way I like it!

Well, it looks like I spoke too soon about the great customer service over at 1ShoppingCart.com when I did a 1shoppingcart.com review a few months ago.  As a matter of fact, I seriously doubt that I’ll ever do business with them again.  Let me tell you what happened.

You may recall that I signed up for their autoresponder service last November (Here’s a link to the previous 1ShoppingCart.com review). I needed the new autoresponder for a list building method I was testing.  To make a long story short, I ended up having to close the 1ShoppingCart autoresponder because it wasn’t compatible with the test… through no fault on the 1ShoppingCart side.

In order to close the account, I had to call them on the phone and cancel.  In fact, I actually called them to cancel the account the same day that I ordered it.

As I said in my previous post, the young man that I talked to was a pleasure to talk to and said he cancelled the account effective immediately.  He also said that I would never even be charged because I cancelled the same day.

Hindsight is 20/20

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