It’s not unusual to have that *gasp* moment when you get the bill for your first pay-per-click campaign… especially if you didn’t do your homework first.
Running up a pretty substantial bill with poor results isn’t hard to do… but most newbies don’t do it on this scale:
“I am very new to this google adsense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00? Oh my GOD, how could this happen? PLEASE HELP! This is a mistake! Please fix this problem and remove this cost of almost $30,000.00 from my account. I don’t have that kind of money. I’m a single mom and I’m not even working. Please help. I look forward to your response to my request.”
The quote above came from a Google AdWords Help thread and illustrates just how easy it is to get in trouble with PPC.
That’s why newbies should do their homework before they dive into the deep end of the pool!
Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.
I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.
When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.
A few days ago I was lurking on a popular marketing forum where someone asked for autoresponder tips and what they should include in that first autoresponder message after someone signs up for a report. Apparently, this person already had the rest of the messages pre-written through PLR or some other means and they just didn’t know what to write in that first email.
Surprisingly, one particular person answered the call for help by posting a very long sales letter type email template where they repeatedly asked to be whitelisted, were told that they would be receiving many more messages about a particular product, and where they were given a very detailed pitch for their product.
This template was just dripping with pushy salesmenship.
But the guy who posted it claimed that it worked very well for him… go figure! What do I know?
Anyway, the post prompted me to create a post of my own where I outline how I usually go about the whole autoresponder/free report thing… As you might imagine, I go about things a little differently.
A lot of internet marketers and businesses spend a lot of time on Twitter… everyone knows that. It kind of seems like common sense to me that they wouldn’t do that if they weren’t promoting their businesses in some way… Right?
I came across an article written by Steve Hodson over at The Inquisitr called Is Twitter the next affiliate link hunting ground? In the article Steve talks about someone who placed an Amazon affiliate link in one of his Twitter posts using one of the “tiny link” services.
As I got up this morning and realized how long it’s been since I posted anything on my blogs, I realized that I really don’t like blogging. In fact, in some ways I absolutely hate it. So I’m started asking myself if blogging is really doing anything for my business, if there’s better activities I can employ, and if I should continue blogging.
I’ve spent the better part of the last week analyzing my business.
I’ve delved deeply into my stats, tracked where the revenue is coming from, and analyzed my websites and traffic. Here’s what I actually came up with. Read the rest of this entry
Newsletters and ezines are a fantastic way to follow up with your target audience and keep your business on the tip of their tongue… so to speak.
Marketing a business with email newsletters can benefit your business because the people who sign up for your newsletter want to hear your message, they are already familiar with your products and services, and you can build a lot of rapport with your target audience through a newsletter. In addition, a well-written newsletter provides you with a tremendous amount of credibility. It puts them in a warm, ready to buy, frame of mind.
Most important of all, however, is that newsletters and ezines can create the additional benefit of generating revenue for your business, provided that you don’t practice any of these humongous newsletter mistakes!
When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.
For a lot of websites, this number can look very good until you dig a little deeper and find out what your bounce rate is. A bounce is when a visitor lands on a page on your website and never clicks through to any other pages before leaving. Therefore it follows that a bounce rate is the percentage of website visitors who land on one of your pages and then leave without going any deeper into your website.
Unless you’re talking about a landing page that’s designed for a specific purpose, like sending visitors to an affiliate website, then a website that has a high bounce rate is highly undesirable. I don’t know about you, but I want my unique visitors to come on in to my website, take their coats off, and stay awhile. I want them to click around and visit several of my pages, subscribe to my ezine, make some comments on my blog, and generally make themselves at home.
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Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.
A few days ago I was lurking on a popular marketing forum where someone asked for autoresponder tips and what they should include in that first autoresponder message after someone signs up for a report. Apparently, this person already had the rest of the messages pre-written through PLR or some other means and they just didn’t know what to write in that first email.
A lot of internet marketers and businesses spend a lot of time on Twitter… everyone knows that. It kind of seems like common sense to me that they wouldn’t do that if they weren’t promoting their businesses in some way… Right?
As I got up this morning and realized how long it’s been since I posted anything on my blogs, I realized that I really don’t like blogging. In fact, in some ways I absolutely hate it. So I’m started asking myself if blogging is really doing anything for my business, if there’s better activities I can employ, and if I should continue blogging.
When people start analyzing their website traffic, one of the statistics that’s always included is unique visitors. In other words, your traffic statistics always includes the number of people who visit your website for the very first time.
