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Glenn Beck says that we’ve all been marketed to death by the GOP with think-tanks, polls, focus groups, and listening tours. I completely disagree with Glenn, although I understand the sentiment.
The problem with the Republicans is that they need a better marketing strategy.
Here’s my three step plan for getting the GOP back on it’s feet through a solid marketing plan.
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It’s not unusual to have that *gasp* moment when you get the bill for your first pay-per-click campaign… especially if you didn’t do your homework first.
Running up a pretty substantial bill with poor results isn’t hard to do… but most newbies don’t do it on this scale:
“I am very new to this google adsense and posting ads. Last night I wanted to do a “TEST RUN ONLY” for Google to monitor before I could run any ad for my blogger.com. This morning 04/27/2009 I see a cost bill of almost $30,000.00? Oh my GOD, how could this happen? PLEASE HELP! This is a mistake! Please fix this problem and remove this cost of almost $30,000.00 from my account. I don’t have that kind of money. I’m a single mom and I’m not even working. Please help. I look forward to your response to my request.”
The quote above came from a Google AdWords Help thread and illustrates just how easy it is to get in trouble with PPC.
Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.
I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.
When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.
A few days ago I was lurking on a popular marketing forum where someone asked for autoresponder tips and what they should include in that first autoresponder message after someone signs up for a report. Apparently, this person already had the rest of the messages pre-written through PLR or some other means and they just didn’t know what to write in that first email.
Surprisingly, one particular person answered the call for help by posting a very long sales letter type email template where they repeatedly asked to be whitelisted, were told that they would be receiving many more messages about a particular product, and where they were given a very detailed pitch for their product.
This template was just dripping with pushy salesmenship.
But the guy who posted it claimed that it worked very well for him… go figure! What do I know?
Anyway, the post prompted me to create a post of my own where I outline how I usually go about the whole autoresponder/free report thing… As you might imagine, I go about things a little differently.
A lot of internet marketers and businesses spend a lot of time on Twitter… everyone knows that. It kind of seems like common sense to me that they wouldn’t do that if they weren’t promoting their businesses in some way… Right?
I came across an article written by Steve Hodson over at The Inquisitr called Is Twitter the next affiliate link hunting ground? In the article Steve talks about someone who placed an Amazon affiliate link in one of his Twitter posts using one of the “tiny link” services.
Apparently, it kind of ticked him off. Read the rest of this entry
