General Online Business Archives

Are You Building Rapport or Driving Visitors Away?

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As an online business, one of the most difficult challenges you face is building rapport with your website visitors.  Relationship building is the backbone of any business and if that’s not what you’re trying to do in your online business, then you’re really missing the boat.  Unfortunately, some websites never have a chance, even with the best of intentions, because they’re working double time to irritate, isolate, and offend their website visitors.  They don’t connect with their visitors and the end result is that they drive their visitors away in droves.

Are you making any of these Top 10 website mistakes? Read the rest of this entry

Why I Can’t Wait to Write My Next Sales Letter!

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I’ve always been a big fan of swipe files. It’s taken me over 10 years to develop a reasonable collection of swipe files to help me with my copywriting. For years I’ve collected direct marketing pieces, online sales letters, autoresponder messages, etc. that I thought were particularly effective. I have dozens of file folders full of hundreds of pieces… and I drag it all out and spread it all over the living room and my office when I need to get a little copywriting inspiration.

It’s a huge mess!

You see, whenever I see a direct marketing piece that has a great headline, awesome bullets, a really terrific closing, etc., I keep the entire direct marketing piece so that the part I want to swipe stays in context. I try to keep them organized, but it’s nearly impossible! The real problem is that I can rarely find what I want when I want it.

How frustrating!!! Read the rest of this entry

Answers eMagazine – April Edition Now Available!

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Just a quick post today to let you know that the April Edition of Answers eMagazine is available for download at: 

http://www.imarketingwatch.com/answers/april2008.pdf

This month’s issue focuses mainly on List Building.  I’ve put together a list of 62 strategies and methods for gaining more subscribers to your newsletter, ezine, ecourse, or whatever kind of list you are trying to build. 

In addition, I’ve also written a short primer on how to create your own ecourse.  If you’ve never written one, then you should definitely check it out.  Setting up ecourses has been one of my most profitable marketing tools for years! 

There’s lots more useful information in this issue, so stop by and get your copy now!

Do your customers hit the back button right before they buy?

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Back buttonI recently went to a small business membership website aimed at showing people how to maximize their online sales.  I’d heard that the site was really great and I planned to join… only I didn’t. 

Three specific things turned me off about the monthly subscription and made me think that this membership website really wan’t all it was cracked up to be. 

So… I hit the back button.

Are you making these three small business mistakes? Read the rest of this entry

Tactical Marketing vs. Strategic Marketing

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Strategic Marketing

I bet you never really thought about tactical marketing vs. strategic marketing… most online businesses and would-be entrepreneurs don’t. 

Personally, I think that’s why a lot of new online businesses fail to ever produce a reasonable profit.

In a recent article at 10stepmarketing.com, Debbie LaChusa  stated that a majority of the marketing information available online only addresses tactical marketing instead of providing sound strategic marketing techniques.  In other words, most online marketing information only gives you half of the story… a small part of what you actually need to succeed online. Read the rest of this entry

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