Did you know that Americans get an average of 1.7 pieces of junk mail everyday (I know it seems like at least twice that at my house!)? It’s estimated that 75% of that junk mail goes straight to the trash before it’s even opened, so the real challenge for most businesses that use direct marketing is to actually get people to open their pieces.
You just can’t sell people your product if they never even see your message… that’s the first big hurtle in direct marketing.
Recently I received a piece of unsolicited mail that got my attention… In fact, it actually got me to open it even though I knew I wasn’t interested in this company. Let me set it up for you. Read the rest of this entry
I’ve been hard at work all weekend, but I finally have the June Edition of Answers eMagazine ready for you to take a look at!
I recently received an email from another online business asking to purchase advertising on one of my non-business related websites that was soooo unprofessional that it made me stop and think about how many people send out email like this all the time… then expect to be taken seriously. 
This is just a quick announcement to let you know that the latest issue of Answers eMagazine is done (whew!) and ready for you to read anytime at:
