Email Marketing Archives

Aren’t You SICK of ‘Super Secret’ Weapons Too?

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A few days ago I sent out a message to my subscribers about a family emergency that kept me away from virtually everything professionally for about a month.  Now that the emergency has passed, I’m working hard to catch up on all my email…

A ginormous task!

It struck me today just how many solicitations I get from other marketers and online business owners about the “latest super-secret weapon” that will send me tons of traffic, help me rake in the bucks, and propel my business to the next level (whatever that may be).

These email messages claim just about everything you can imagine… except maybe making me coffee in the morning and giving me a foot massage!

It’s totally, completely, and utterly ridiculous… and a little sad too. Read the rest of this entry

Are You Reaching Your Target Market?

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January AnswersWe’ve talked a lot recently about how to identify your target market, so I thought it was time to work on how to actually reach your target. So that’s the cover story in the latest edition of Answers eMagazine.

If you want to get the rest of the story, you’ll have to subscribe to Answers eMagazine and read the January 2009 Edition.

Does Your Email Really Get Delivered?

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I Heart AWeber.comEmail Deliverability Tips

Posted by Tom Kulzer (AWeber CEO)

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering.  Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
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Make More Money: 3 Overlooked Profit Opportunities on Your Site

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If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.

Overlooked Way #1 – An Upsell:

If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.

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Surprising Email Subject Line Test Results

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As you probably already know, personalizing the email subject line with a name increases the response tremendously. It’s something I’ve been doing for years with all my autoresponder messages.

Well, that got me to wondering if it makes a difference exactly where that personalization is placed in the email subject line… so I decided to do some testing.

I tested several of my lists and kept the subject line exactly the same except for the placement of the [firstname]. In other words, I split tested like this: Read the rest of this entry

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