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Apparently a lot of big businesses hit by our economic downturn have turned to email marketing to try to make up some of their lost sales.
I read an article this morning that talks about a brick and mortar company that required it’s salespeople to acquire at least 25% of customers’ email addresses so that they could conduct email marketing.
When the salespeople couldn’t live up to the quotas, they began submitting made up email addresses… and you can guess what happened then.
A few days ago I was lurking on a popular marketing forum where someone asked for autoresponder tips and what they should include in that first autoresponder message after someone signs up for a report. Apparently, this person already had the rest of the messages pre-written through PLR or some other means and they just didn’t know what to write in that first email.
Surprisingly, one particular person answered the call for help by posting a very long sales letter type email template where they repeatedly asked to be whitelisted, were told that they would be receiving many more messages about a particular product, and where they were given a very detailed pitch for their product.
This template was just dripping with pushy salesmenship.
But the guy who posted it claimed that it worked very well for him… go figure! What do I know?
Anyway, the post prompted me to create a post of my own where I outline how I usually go about the whole autoresponder/free report thing… As you might imagine, I go about things a little differently.
Just a quick note today about something really surprising that I discovered this morning when I was looking over my tracking logs.
My purpose was to determine if I’m send out my email messages at the best times for each of my niches. To figure this out, I decided to start by taking a look at my website logs to see what time of day the most people actually visited my website from day to day.
As I started pouring over the statistics for each of my niches, I noticed an interesting and surprising trend…
You probably never really thought about all the pre-selling tools that are available to today’s online entrepreneur, but technology makes it possible to connect with your potential customers in tons of new ways!
I’ve written about what pre-selling is before, so I won’t go into the details again. Here’s a short definition to make sure we’re all on the same sheet of music:
In the online world, pre-selling is the art of warming up your visitors, building trust, and putting them in the frame of mind that they want to do business with you.
If you need a more in depth explaination, check out the article, “What is Pre-Selling?”
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The February issue of Answers eMagazine is now available and ready for you to download whenever you want… If you’re a subscriber!
This month we discuss how to show your visitors a little love to increase your subscription rate, when to take the drastic step of firing your customers, and how to create a profit funnel for your business.
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