Direct Marketing Archives

I’ve been hard at work all weekend, but I finally have the June Edition of Answers eMagazine ready for you to take a look at!

This month we’re taking a look at:

    – How to make your blog more profitable

    – Finishing up the list building series

    – Talking about great places to advertise

    – Exploring how you can get testimonials for your new product… even if it’s in a brand new niche!

Read the rest of this entry

I’ve always been a big fan of swipe files. It’s taken me over 10 years to develop a reasonable collection of swipe files to help me with my copywriting. For years I’ve collected direct marketing pieces, online sales letters, autoresponder messages, etc. that I thought were particularly effective. I have dozens of file folders full of hundreds of pieces… and I drag it all out and spread it all over the living room and my office when I need to get a little copywriting inspiration.

It’s a huge mess!

You see, whenever I see a direct marketing piece that has a great headline, awesome bullets, a really terrific closing, etc., I keep the entire direct marketing piece so that the part I want to swipe stays in context. I try to keep them organized, but it’s nearly impossible! The real problem is that I can rarely find what I want when I want it.

How frustrating!!! Read the rest of this entry

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