CPA stands for Cost Per Action or Cost Per Acquisition,  and it’s an advertising strategy that’s starting to gain some notice in the online world.  If you haven’t heard about CPA or don’t really know what it’s all about, you’re in good company.  I venture to guess that a lot of “gurus” don’t know too much about the subject.

So let’s see if we can shed a little light on the subject! Read the rest of this entry

I have to admit that the need for business cards for my online business didn’t occur to me until I had been in business for a couple of years. In my case, my business was completely online and didn’t really seep into my “real” life.

In fact, I was quietly building my online business and no one knew about it… until my mother in law found out. Read the rest of this entry

Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

• A headline must capture the attention of your prospect.
• A headline must tell your prospect what’s in it for him.
• A headline must deliver a complete, immediately understandable message.
• A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

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Complete hype.  You now that, but that’s what got my attention in the first place when I was browsing the Warrior Forum yesterday.

So of course I clicked on the forum post and found out that the post was meant to be sarcastic.  Then I started reading the responses from other Warriors and was completely appalled with the lack of integrity of some of the posters.  The video below is my rant on the subject: Read the rest of this entry

We’ve talked a lot recently about how to identify your target market, so I thought it was time to work on how to actually reach your target. So that’s the cover story in the latest edition of Answers eMagazine.

If you want to get the rest of the story, you’ll have to subscribe to Answers eMagazine and read the January 2009 Edition.

This is just a quick note to let you know that the October Edition of Answers eMagazine is finished and available. Current subscribers will be sent the download information via email or you can download it directly from the subscribers’ area.

In this month’s issue the Cover Story is about landing pages, what they are, how to use targeted landing pages, and how to write really great landing pages. I’m also running a Special Feature about putting website counters on websites… should you have a counter on your homepage?

In addition, we’ll talk about the difference between reporting and being an expert on your blog, continue our series on tips to increase your conversion rates, and discuss why you should be gearing up for the holidays now.

All in all, it’s a pretty full issue, so I hope you’ll take the time to subscribe to receive your copy now at:

http://imarketingwatch.com/answers/

Newsletters and ezines are a fantastic way to follow up with your target audience and keep your business on the tip of their tongue… so to speak.

Marketing a business with email newsletters can benefit your business because the people who sign up for your newsletter want to hear your message, they are already familiar with your products and services, and you can build a lot of rapport with your target audience through a newsletter. In addition, a well-written newsletter provides you with a tremendous amount of credibility. It puts them in a warm, ready to buy, frame of mind.

Most important of all, however, is that newsletters and ezines can create the additional benefit of generating revenue for your business, provided that you don’t practice any of these humongous newsletter mistakes!

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