CPA stands for Cost Per Action or Cost Per Acquisition,  and it’s an advertising strategy that’s starting to gain some notice in the online world.  If you haven’t heard about CPA or don’t really know what it’s all about, you’re in good company.  I venture to guess that a lot of “gurus” don’t know too much about the subject.

So let’s see if we can shed a little light on the subject! Read the rest of this entry

I have to admit that the need for business cards for my online business didn’t occur to me until I had been in business for a couple of years. In my case, my business was completely online and didn’t really seep into my “real” life.

In fact, I was quietly building my online business and no one knew about it… until my mother in law found out. Read the rest of this entry

Your headline is a critical component of any marketing piece you create, whether it’s a sales letter, brochure, article, or anything else you use to promote your business.  That’s why it worth spending some time working out the perfect headline for your promotion.  After all:

• A headline must capture the attention of your prospect.
• A headline must tell your prospect what’s in it for him.
• A headline must deliver a complete, immediately understandable message.
• A headline must pull the prospect into the copy… compelling him to keep reading.

In essence, a headline should motivate your prospect to respond.

Read the rest of this entry

Complete hype.  You now that, but that’s what got my attention in the first place when I was browsing the Warrior Forum yesterday.

So of course I clicked on the forum post and found out that the post was meant to be sarcastic.  Then I started reading the responses from other Warriors and was completely appalled with the lack of integrity of some of the posters.  The video below is my rant on the subject: Read the rest of this entry

We’ve talked a lot recently about how to identify your target market, so I thought it was time to work on how to actually reach your target. So that’s the cover story in the latest edition of Answers eMagazine.

If you want to get the rest of the story, you’ll have to subscribe to Answers eMagazine and read the January 2009 Edition.