Copywriting Archives

Do your customers hit the back button right before they buy?

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Back buttonI recently went to a small business membership website aimed at showing people how to maximize their online sales.  I’d heard that the site was really great and I planned to join… only I didn’t. 

Three specific things turned me off about the monthly subscription and made me think that this membership website really wan’t all it was cracked up to be. 

So… I hit the back button.

Are you making these three small business mistakes? Read the rest of this entry

What’s With Dan Kennedy’s Blog?

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Okay, I hate to criticize a marketing guru like Dan Kennedy… after all, he is touted as being THE MAN by tons of marketing types who really know their business… but what’s with his blog? Read the rest of this entry

What is Pre-Selling?

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Any useful discussion of pre-selling must start with an understanding of exactly what pre-selling is.

For our purposes, pre-selling means:

  1. To promote (a product not yet on the market) by means of advertising.
  2. To condition (a potential customer) in advance for later purchase of a product.

In reality, pre-selling is the art of building relationships. Read the rest of this entry

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