Copywriting Archives

Complete hype.  You now that, but that’s what got my attention in the first place when I was browsing the Warrior Forum yesterday.

So of course I clicked on the forum post and found out that the post was meant to be sarcastic.  Then I started reading the responses from other Warriors and was completely appalled with the lack of integrity of some of the posters.  The video below is my rant on the subject: Read the rest of this entry

As content stealing becomes easier and easier with the help of technology, there are very few of us who produce original content for the web that haven’t fallen victim to content thieves and scrapers.

It’s annoying. It’s disheartening. It stinks.

For the most part, it’s a time-consuming process to try to prevent others from out and out stealing your content. Personally, I really don’t mind most of the time… as long as I’m credited as the author and there’s a link back to the article on my site.

Unfortunately, most of the people who steal content really do STEAL the content.

In other words, they take the content (your original article) and put it on their own website without any mention of who actually wrote the article or where it came from.

Fortunately, there are a few things that you can do to make it a little more difficult for people to steal from you. The folks over at ProBlogger put together a great article that outlines some of the things that you can do to Fight Scrapers.

In addition, Lynn Terry had a very different way to fight content thieves and scrapers in her article called, “I’m a scum-sucking content thief.”

A very entertaining way of handling the situation!

January AnswersWe’ve talked a lot recently about how to identify your target market, so I thought it was time to work on how to actually reach your target. So that’s the cover story in the latest edition of Answers eMagazine.

If you want to get the rest of the story, you’ll have to subscribe to Answers eMagazine and read the January 2009 Edition.

If you’re already selling anything online, this article is going to show you how to add extra revenue you didn’t even know you had “hiding” in your site without getting any more visitors.

Overlooked Way #1 – An Upsell:

If you’ve been in marketing for any time, you’ve probably heard of “upsells” or “bumps.” Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale.

Read the rest of this entry

October Answers eMagazineThis is just a quick note to let you know that the October Edition of Answers eMagazine is finished and available. Current subscribers will be sent the download information via email or you can download it directly from the subscribers’ area.

In this month’s issue the Cover Story is about landing pages, what they are, how to use targeted landing pages, and how to write really great landing pages. I’m also running a Special Feature about putting website counters on websites… should you have a counter on your homepage?

In addition, we’ll talk about the difference between reporting and being an expert on your blog, continue our series on tips to increase your conversion rates, and discuss why you should be gearing up for the holidays now.

All in all, it’s a pretty full issue, so I hope you’ll take the time to subscribe to receive your copy now at:

http://imarketingwatch.com/answers/

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