Today I purchased an affiliate marketing product that I planned to review and I came across an extremely irritating online marketing practice that I’ve seen all too often. It’s the multiple part thank you page. Here’s how it works: Read the rest of this entry
Backend Marketing Archives
Thank You Page Turn-Offs
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Hopefully today’s post will get you thinking about what you can do to actually boost your profit from each and every one of your customers. After all, you’ve spent considerable time and money working to acquire your customers through your lead generation and marketing efforts, but what’s the lifetime value of each one of your customers?
If you’re like most online business owners, you probably never really thought about it… but it’s an important question you should ask yourself.
Why? Because if you only sell to each one of your customers one time, then you are leaving a lot of money on the table and greatly lowering the lifetime value of each one of your customers. Let me explain the whole concept of lifetime value by putting some real numbers on it. Read the rest of this entry
