So… of course I started checking into it.

Stop #1:  The Sales Page

Strictly speaking, the first page you see when you visit The Clickbank Code is actually a splash page, but  I have to tell you that the splash page is really a work of art.

1. There is very little distracting information on the page, including minimal links.
2. The layout is professional and eye-catching.
3. Everything that you need to see is above the fold — You don’t have to scroll to see it.
4. It has an effective lead capture system.  You have to submit your name and email to see the next video.
5. The video on the splash page is engaging and plays automatically.

It was worth visiting the The Clickbank Code just so that I could take notes on the sales system that they’re using.  I love to see how other people are doing it and discover new strategies that work well!

If you’re new to the idea of splash pages or looking into creating your own splash pages, you should seriously check this one out.  It’s pure art… all the way down to the headlines, colors, graphics, etc.

Even the arrows work effectively.

Stop #2:  The Sales Page

As you can tell, I’m a big fan of the splash page… not as big a fan of the sales page.

Don’t get me wrong, it was a well done sales page full of the same professional graphics and videos.  I just thought it was a bit of a let down after the splash page.  Michael Jones, the product owner, claims that the conversion rate for the sales page is over 7%, so the sales page must work pretty well.

I may just have to borrow a few of the ideas here.

Bottom line:  I’ve visited both the splash page and the sales page and I still don’t have a really good idea if I’m interested in this product or not.

Stop #3:  Online Reviews

As you might expect, there are tons of “honest reviews” of The Clickbank Code available online.  The vast majority — 99.99% of them are candy-coated reviews designed to elicit affiliate sales.

That’s hardly a review at all!

Of course, there’s also the anti-reviews or “scam alerts” that are written to capture affiliate sales for other products related to The Clickbank Code.  Those aren’t particularly honest.

I still have no idea if this is a product that I’m interested in or not.  I’m certainly curious about the product, but not willing to pony up out of shear curiousity.  I honestly expect that the product is really just a re-mix of the same old information about Clickbank, SEO, PPC, etc.

But how can I find out?  YouTube!

Stop #4: Get A Sneak Peak

So my last stop is to check out the various YouTube videos out there that show sneak peaks of the product.  My goal is to get that “insiders view” of The Clickbank Code so that I can decide if it’s something that I’m interested in either buying or promoting.

After viewing the videos, I decided that I’d like to promote the product and see how it performs for me, but I’m not interested in buying the product at this time.  From what I can see in the videos, the majority of the information available in The Clickbank Code is stuff that I either already know how to do or currently use in my business.

I’ve been in this business a long, long time… there’s just not that much that’s totally new to me anymore. (Am I showing my age?)

But I do think there’s some really good stuff in The Clickbank Code for those who haven’t been in the game as long as I have.  That’s why I offer the best sneak peak videos that I could find for you below:

In the end, I can’t personally recommend The Clickbank Code because I don’t own a copy myself.  It looks very promising for those who aren’t making as much money as they’d like at Clickbank and I’m planning a PPC campaign around the product to see if it really lives up to that 7.1% conversion rate claimed.

If you want to check out the splash page or sales letter, here’s the link to The Clickbank Code.

If you own this product yourself, tell me what you think about it.

Is it worth the price?

I’d love to hear from you!

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There are lots of online entrepreneurs feverishly writing tons of puny articles that no one really wants to read in the hopes of driving hordes of traffic to their websites.  But here’s the problem:  you don’t just want hordes of traffic, you want high quality targeted traffic to visit your website.

Think about it for a minute.

You’re article marketing campaign is designed to to promote something:

• Website
• Newsletter or Ezine
• Blog
• Product
• Service
• Seminar
• Affiliate product

It naturally follows that you’re writing articles to attract the best visitors to your website.  I’m talking about the kind of high quality visitors that are actually interested in what you have to offer.  These are “targeted readers,” and they are what makes or breaks an article marketing campaign.

You’re not writing for every Tom, Richard, and Harriet browsing around on the internet, and you certainly don’t want to try to be everything to everyone!

So, how do you target your readers?

Your first stop is to put yourself in your targeted readers shoes for a minute and answer some basic questions:

1. Who do you want to read your article?
2. What is their age, sex, occupation, etc.?
3. What are those people looking for when they go online?
4. What kind of information are they searching for?
5. Do they have any problems related to what you have to offer?

Knowing the answers to these questions will allow you to write articles that go right to the heart of your targeted readers.  It will also get the most bang for your buck from each article that you write.

After you figure out who the targeted readers for your product are, then you have to do some keyword research.  You want to find keywords that your targeted readers would use to find information about your niche, product, problem, or subject area.

Once you’ve chosen a keyword to write your article around and you’re ready to sit down and actually write your article, pretend that you are talking directly to one of your targeted readers.  Make your article conversational and personable.  Your article marketing campaign should be designed to speak directly to your targeted readers in a way that will peak their interest.

You want them to find your articles, read them, and then click through to your website… simple as that.

Article marketing is a really great way to increase targeted traffic to your website, when done correctly. If you create an article marketing campaign specifically for targeted readers, then your article is sure to be read by the people who really count for your business.

If you’d like to learn more about article marketing and how to target readers, check out The Amazing Article Formula now .

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Twitter is an awesome tool for connecting with people personally and professionally.  You can talk to others in your niche or area of interest, share advice, provide resources, and network with people all over the world.

I love it and I’m becoming a total Twitter addict.

It’s so much easier to write a short 140 character post on Twitter than to write an entire blog post… especially when I only want to make a quick point and move on.

I have several different accounts that I use for my different niches.  After all, it wouldn’t make sense to use my Arvada Yates Twitter account to communicate with my friends in other niches unrelated to internet business and marketing.  And having all these different accounts is what made me realize how obvious it is that internet marketers don’t know how to Twitter right.

In my other accounts, I can:

• Communicate directly with like-minded people and tweet back and forth.
• Have online disagreements with others who have a different point of view.
• Post cute jokes or comments about current events.
• Add occasional links to interesting blog posts, news stories, or videos.

In my Twitter accounts directly related to internet marketing, I get a constant barrage of links to affiliate programs and promotions from other interent marketers.  There’s nothing that I can have a conversation about, make a comment on, or connect with.

It sucks!

And it totally takes the fun out of using Twitter… so I don’t spend much time on those accounts and opt to participate in the accounts that allow more interaction.

And that’s where internet marketers are totally missing the point of Twitter.

Twitter is about interacting with others and creating relationships.  It’s kind of like email… you have to build rapport with others and provide useful information before you start slamming offers to buy stuff down their throats.

So here’s my top three ways to improve your results with Twitter:

1.  Start a conversation.  It’s easy to do if you’ve got followers that are real people instead of automated accounts.  In addition, you can always join another conversation that’s taking place… just jump in and be a real person!

2.  Stop posting links every time you Twitter.  Links take time to follow and pull followers out of Twitter… plus too many links undermine any hope of having a relationship with your followers.  If you’re going to post links, post links to articles on your blog.  That’s what I usually do.  In fact, I never post links directly to products.

3.  Post tips and real information to your account.  People love short tips and they can also double as a conversation starter.

I’m sure there are a few self-declared internet marketers out there that are trying to Twitter the right way… but the majority of them seem to see Twitter as an opportunity to spam us all with sales materials.

It’s a shame… Twitter can be so much fun!

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According to the author of The Insider Secrets to Marketing Your Business on the Internet Version 2009, the Latest Edition is everything you’d Expect From A Beginner’s Guide To Starting An Online Business with over 1,250 pages of detailed, moneymaking strategies and techniques have been carefully laid out in bite-sized, easy to grab-and-apply sections, making it dead-easy to determine what you need, apply it to your business, and move onto the NEXT step.

The “Insider Secrets” system claims to carefully guide you through all the critical steps:

1. Helping you decide what you should sell…
2. Easily get a sales website live…
3. Attract your first visitor…
4. Accept your first credit card payment!
5. Ramp up sales & traffic quickly!
6. Automate your business to be “hands free”

Course Examples

Here is a small sample of what you will find within The Insider Secrets to Marketing Your Business on the Internet Course…

• How to use powerful automated research tools to quickly multiply your hobbies and interests into HUNDREDS of potential business ideas!
• The simple “measuring stick” that will instantly tell you if your product idea has REAL income potential… before you spend a penny developing it!
• The SEVEN best ways to make money from a website — add each one to your website like building blocks and watch your income explode!
• How to get paid BIG commissions by recommending other people’s products on your website!
• How you can quickly become a “Super Affiliate” and earn a full-time, six-figure income — without EVER selling a product of your own!
• Plugging NEW Revenue Streams into Your Website to Incrementally Build Your Online Income by $1,500 to $8,000+ Per Month!
• Secrets for Squeezing WAY MORE Sales and Profits Out Of Your Existing Traffic, Subscribers, Products, and Website!

Additional Benefits Reported

Here are some additional benefits reported in The Insider Secrets to Marketing Your Business on the Internet course:

• Students receive real time updates with the latest online marketing strategies.
• Streaming videos for ease of student learning.
• Downloadable content for iPod, iPhone or other mobile device.
• The Master Blueprint for Launching and Expanding Your Internet Business is shipped Free to students.
• Foolproof goal-setting DVD and workbook provided to all students.
• A Private 30-Minute Phone Consultation With a Personal eBiz Trainers.

Product Details

Company Information: The Internet Marketing Center has a 12 year long track record of Over-Delivering on their products and providing good customer value.

Product Spefications: Complete guide to starting and growing an internet business in an electronic, web accessible format plust five business building bonuses valued at $443.

Price: $197 after 30 day trial at $2.95

Return Policy: “DOUBLE Your Profits In 1 Year… Or We’ll Pay You $200 Just For Trying!… in addition to a 100% refund of your purchase price.”

Actual Customer Feedback

“The Insider Secrets to Marketing Your Business on the Internet Version 2009 is a must have course for anyone serious about having their own Internet business. If you want to make money online, I highly recommend that you get access to this tremendous online business building course now.”

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“There are precious few courses that I can recommend without reservation. Insider Secrets is one of them…highly recommended.”

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“I give Insider Secrets VERSION 2009 a perfect 10 out of 10 without hesitation. The Internet Marketing Center continues to be the leader in helping people go from nothing to big money online.”

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“We’ve used this course as our blueprint to grow the business to $500,000 per year!”

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“Using all that valuable information, I built my first website which now brings in $300,000 per year in sales, on average!”

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““Insider Secrets” is the first investment anyone should make in their Internet businesses. It will shave off years of trial and error time, and will also save you a lot of money in the long run, by preventing you from making the kinds of mistakes Corey and Derek made as Internet marketing pioneers. I can’t emphasize that enough. Learn from this system and you’ll be so much further ahead.”

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“The Insider Secrets to Marketing Your Business on the Internet has been a great tool for me. It is a very comprehensive course. I would recommend this course to anyone who wants to start an online business!”

Taylor Knight, yourparrotplace.com

The way the positive review stack up, you can’t go wrong… especially with that return policy!

Read more reviews of The Insider Secrets to Marketing Your Business on the Internet Version 2009.

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Free article marketing

Unfortunately, sitting down and writing an article for your promotional campaign is really difficult for some people.

Here are four free article marketing tips to help you jump start your next campaign and put out some killer articles on the niche or concept of your website.

1. Write a Killer Title

The title of your article plays a large role in the effectiveness of your free article marketing campaign. You must be sure to create an exciting and keyword rich title to have a successful campaign. The best content in the world will never be widely read if your title is boring and doesn’t accurately convey the subject of the article. If you want people to click on your title so that they can read your article, you must give them something valuable and enticing.

In addition, your title must contain your keyword. Without a keyword, your article won’t be indexed as highly by search engines. Keywords are what helps people find your article in the first place, so don’t forget to include them in your killer title.

2. Make It Easy To Read

Make sure that your article is structured in an easy to read manner. More so than newspapers and magazines, people tend to scan online information rather than reading it all the way through. Therefore, successful free article marketing requires that you make sure that the information readers are looking for can be easily read and found.

Use sub headings, break the content apart into smaller paragraphs, and use bullet points whenever possible in order to build an article structure that is easy to read and scan.

3. Provide Valuable Information

One of the biggest keys to a successful free article marketing campaign is to make sure that your article is valuable and informative. This is really the entire point behind article marketing because people are looking for good information. If you can provide what people are looking for, then you will gain a lot of additional traffic to your website.

In addition, well-writting and informative articles boost your reputation, credibility, and authority on the subject. You’ll benefit greatly by positioning yourself as an expert.

4. Hook Readers in the Summary

Many times, potential readers will only read your summary or the first paragraph, so you have to make sure that it’s both catchy and memorable so that you can hook them into reading the entire article. The title may be the most important aspect of your article, but you need to be able to back that up with an excellent and eye-catching summary. The summary is going to tell people exactly what they can find in your article, so that they know right away whether or not they are going to want to read it.

Article marketing is an excellent means of generating traffic for your website, email list, or product. Following these four tips will help you jump start your way to success in your next free article marketing campaign.

Want to know more about free article marketing? Get your Free Copy of 10 Days to Smokin’ Traffic Now!

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Here are eight public domain use ideas to get you thinking:

1. Use public domain to increase your organic search engine traffic.

As I said in the idea above, you can cut up public domain content into separate articles and distribute them, but you can also slice it up to create articles for your own website. Make these articles keyword rich and submit them to search engines to gain a high search engine ranking for your keywords. The number one reason people go online is for information research. By setting up keyword and content rich webpages, the search engines will rank you higher and more of those targeted visitors will find you.

2. Use public domain products to upsell your own products.

Upselling is a really powerful strategy for increasing your revenues, if you have additional products to offer. Public domain can give you the opportunity to offer an ‘upgrade’ to your customers. Simply use a public domain product as it is or modify it slightly and you have a product to use in your upsell.

3. Create a digital information product.

This is probably the easiest and most often used method for taking advantage of public domain. You can easily compile the material as is (or with a few slight edits) and turn it into an ebook. Then you can sell the ebook, give it away to subscribers, offer it as a backend, etc.

4. Use public domain as a bonus to your own products.

Just like we talked about using it to upsell your products, you can also use it to create really great bonuses for your products. People love bonuses. Sometimes people will buy a product just for the bonus if it’s something that they view as unique.

5. Use public domain on your website as content and partner with Google AdSense to generate revenue.

Use the material you gather from public domain to create an information rich website. Then place Google AdSense ads within the site. Every time someone clicks on the AdSense ads, you earn a percentage of that advertising revenue. If done right this can add up very quickly.

6. Create a physical information product.

Just as you can create a digital information product out of public domain material, you can also create a physically delivered product and ship it to customers. The real advantage to creating a physical product is that it may work better for your niche audience (especially if they aren’t very sophisticated) and physically delivered products can generally command a higher price.

Some options for a physical product could be to read public domain material into a a microphone and then record that onto a CD, divide the material into sections and turn that into a home study course, or simply repackage the information into a booklet.

7. Create articles or mini courses out of the public domain content.

People and online businesses are starving for great content. You can literally slice up the material you get into smaller articles and distribute them online to gain traffic to your website. This is called article marketing, and it’s a great way to gain targeted visitors to your site, especially when the content actually comes from public domain works.

8. Create s product based on a public domain work.

Some people call these types of products derivative works. All it really means that you use the public domain material as the basis to create something completely different like a video, software, Cd, etc.

There are tons and tons of other ways that you can utilize this freely available material and make money with it. Hopefully this will give you some idea of the possibilities and give you a good jumping off spot for using public domain in your own online business.

Want to know more about public domain?  Get your Free Copy of 10 Days to Smokin’ Traffic Now!

Click the link to learn more about
Public Domain Riches

Or learn more about the
Public Domain Treasure Hunter’s Kit

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A lot of people who get into article marketing seem to be a little fuzzy about what they are trying to accomplish through this awesome marketing technique.

I hear people talk all the time about selling more, building rapport, adding credibility, etc. but most article writers fail to realize that all those things are simply part of the bonus plan… they’re not the real goal of article marketing.

Don’t get me wrong – more sales, better rapport with customers, and improved credibility are really terrific fringe benefits to article marketing… But that’s not the purpose behind writing articles.

The goal of article marketing is to generate traffic!

Article marketing is simply a free marketing method designed to attract targeted visitors to your website, newsletter, or product.  That’s all… everything else is a bonus!

Article Marketing = Traffic Generation

So if the goal of article marketing is to generate targeted traffic, how does that change the way you go about writing and distributing articles?

1.  Know your target audience and write specifically for them. Of course it makes sense to write articles that will appeal to the people that you’re trying to attract to your website.

For example, if you sell parrot cages you’d want to write articles that speak to people who own or want to own parrots.  Articles about the care of cats wouldn’t really appeal to your target audience.

2.  Don’t forget the keywords. We all know how search engines work and how important it is to use keywords in your website content.  Well, it’s just as important to use keywords in your article marketing.  How do you expect your targeted visitors to find your articles if you don’t use keywords?

It’s like going fishing without the bait!

3.  Give targeted visitors a reason to click through to your site. Even if you’ve written a really great article that’s loaded with keywords that directly appeal to the targeted traffic that you’re trying to gain, they won’t click through to your website if you don’t give them a good reason to!

Spend some time creating a really great resource box for your article that includes an incentive and a call to action.  Give all those targeted visitors a compelling reason to click through!

Article marketing is a really great way to generate targeted traffic to your website… if you keep your eyes on the prize!

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